Wyldox: Revolutionizing Water Sanitization in Livestock with Cutting-Edge Solutions
In the ever-evolving landscape of livestock farming, water & biosecurity stand as a critical challenge for poultry and livestock sector. Water quality and pathogen control play pivotal roles in the health, productivity, and profitability of farms worldwide. Wyldox, a next-generation chlorine dioxide-based biocide, has emerged as a global leader, offering innovative and effective solutions to address these challenges. Operating in more than 25+ countries,Wyldox is setting new benchmarks for water sanitization and biosecurity at farms across the globe.
A Global Leader in Water Treatment and Biosecurity
Wyldox stands as Asia’s largest chlorine dioxide-based biocide manufacturer, with proprietary compounds and specialized formulations that provide an unparalleled level of efficacy against harmful pathogens. Wyldox is not just another disinfectant; it represents a holistic solution for improving water quality and ensuring the health of livestock. By eliminating 99.9% of waterborne pathogens such as E. coli, Salmonella, Listeria, and Campylobacter, Wyldox ensures that the water animals consume is safe and free from contaminants.
What truly sets Wyldox apart is its versatility. Available in tablet form, Wyldox offers farmers a simple yet powerful tool to sanitize drinking water, clean pipelines, and disinfect sheds. The tablet form has gained popularity for its precise dosing, ensuring consistent application across farms of all sizes. Beyond water sanitation, Wyldox tablets are also used for biofilm removal, shed sanitization, and direct bird spraying to keep harmful bacteria and viruses at bay.
Applications Across Sectors: A One-Stop Solution
Wyldox is a comprehensive biosecurity solution, serving the needs of poultry, aqua, and dairyfarms around the world. Its applications include:
• Drinking water sanitation: Ensuring clean, pathogen-free water for livestock.
• Pipeline cleaning: Removing biofilms that harbour dangerous bacteria.
• Shed sanitization: Both, in the presence and absence of birds, ensuring a safe environment.
• Cooling pad treatment: Preventing bacterial growth in cooling systems.
• Direct bird spraying: Reducing bacterial and viral load on the birds themselves.
• Egg cleaning and chicken carcass washing: Maintaining hygiene and reducing contamination risk.
• Feed pipeline and litter treatment: Controlling bacteria like aflatoxin and mycotoxin.
These applications demonstrate the versatility of Wyldox in tackling biosecurity challenges from multiple angles, offering a one-stop solution for farmers aiming to improve health standards and overall productivity of their farms.
A Partnership with Global Impact
Among Wyldox’s many accomplishments, its partnership with the $100 million Srinivasa Group is a prime example of its strength and efficacy. Srinivasa, a leader in the Indian poultry industry, uses Wyldox on all of its farms withexcellent results and distributes the product across South India. This collaboration is a testament to Wyldox’s capability, proving its success in real-world, high-demand farming environments.
But Srinivasa is just one of many powerful partners. Major players like Aviagen, Hy-Line International, Kazi Farms, and the CP Group have adopted Wyldox as part of their water sanitation protocols, recognizing its unique formulation and unmatched effectiveness. These companies represent the very best in the poultry and livestock industry, and their continued use of Wyldox is a clear indicator that it stands apart from conventional products on the market.
Innovative Technology and Proprietary Compounds
Wyldox’s success can be attributed to its proprietary formulation, which includes ultra-pure chlorine dioxide and oxygen compounds. This specialized blend ensures the product’s ability to disinfect without producing harmful by-products like trihalomethanes (THMs), which are carcinogenic in nature. In contrast to conventional chemicals, bacteria cannot develop resistance to Wyldox, making it a future-proof solution for farmers looking to improve biosecurity in the long term and without having to switch from a chemical to a different chemicals time to time.
Supporting Farmers Worldwide
Wyldox operates with a singular mission: to benefit farmers by increasing their productivity and profitability. Its tagline, “Farmer Ki Jeet Mai Hamari Jeet” (The farmer’s victory is our victory), encapsulates this goal. By providing effective and affordable biosecurity solutions, Wyldox is helping farmers across the globe reduce livestock mortality, lower medical expenses, and enhance the quality of their produce. This focus on farmer welfare has been a key driver behind Wyldox’s rapid growth and adoption.
Global Reach with Local Support
Wyldox is now used in over 25 countries, including markets in Asia, Africa, the Middle East, and Latin America. Its global reach is complemented by a strong local presence, providing farmers with technical support and after-sales service to ensure the best outcomes. Wyldox’s approach is not just about selling a product; it’s about building long-term relationships with farmers and partners, ensuring that each farm reaches its full potential.
A Commitment to Quality and Service
In addition to its powerful products, Wyldox is known for its outstanding after-sales service. Farmers can rely on continuous technical support, ensuring that their water & biosecurity practices are optimized for the best results. This hands-on approach is one of the reasons why the largest broiler integrators, breeder farmers and layer farmers continue to trust Wyldox with their water sanitizing & biosecurity needs.
With over a decade of expertise, Sudhir has successfully driven key client engagement, sales growth, and market expansion across North India. His focus on strategic planning, relationship management, and achieving measurable results makes him an excellent addition to NUQO’s growing presence in India.
Dr. Krishnamurthy, Commercial Director, South Asia, added:
Dr. Krishnamurthy D Commercial Director NUQO – South Asia
“I am delighted to welcome Sudhir to the NUQO family. His deep understanding of the market and dedication to excellence will be pivotal as we work together to deliver value to our customers. I look forward to seeing him thrive in this new role and contribute to NUQO’s growth in India.”
Neeraj Kumar Srivastava, Managing Director, South Asia, shared:
Neeraj Kumar Srivastava Managing Director NUQO Animal Nutrition India Pvt. Ltd.
“Sudhir’s proven ability to build strong customer connections and deliver results aligns perfectly with our vision for the South Asia region. His leadership and market knowledge will be instrumental in achieving our ambitious growth plans. We are excited to see him contribute to NUQO’s mission of driving innovation in animal nutrition.”
Sudhir’s appointment reflects NUQO’s commitment to delivering exceptional value to its customers by combining innovation and sustainability. As Regional Sales Manager, he will lead initiatives to enhance customer satisfaction, expand market reach, and support the continued success for NUQO Animal Nutrition India.
The efficiency of a pellet mill is a fundamental component of the feed milling industry. The design features significantly influence not only the quality of the pellets produced but also the operational cost. A well-optimized pellet mill can improve productivity, reduce energy consumption, and enhance the overall quality of the feed, thus aiming for maximum efficiency and effectiveness.
In this article, we delve deeper into several key considerations in the design of a pellet mill, exploring aspects as below:
Die Speed
Feed Rate Vs Roll Speed
Nip Angle
Power
Single Vs Dual Motor Concept
Lubrication System
Die Fitment
Roller Adjustment
Die and Roller Assembly
Maintenance Practices
1. Die Speed: Die speed is a critical variable in the operation of a pellet mill, having a direct impact on both the quality of the pellets produced and the capacity of the mill. Die speed, often referred to as “peripheral speed” is typically measured at the inner diameter of the die.
Fig. 1 Pellet Quality Vs Production capacity at different die speed.
Finding the optimal die speed is a balancing act. For easy-running materials, it is advisable to maintain a die speed of approx. 8.0 – 8.5 m/sec. (Fig.1).
In contrast, harder-to-run materials benefit from a reduced die speed, often set around 6.0 – 6.5 m/sec. This lower speed minimizes vibration and stress on the machine components while also helping to reduce pellet breakage, which can occur when pellets leave the die with excessive centrifugal force.
Achieving the right die speed ultimately hinges on the interplay between production capacity and pellet quality, as higher speeds may lead to greater production but can also compromise pellet integrity and surface finish.
2. Feed Rate Vs Roll Speed
Understanding the relationship between feed rate and roll speed is essential for effective pelleting outcomes.
Fig. 2 Slip Force
When the feed rate increases too much relative to the roll speed, the resistance posed by the material can lead to die plugging. In such cases, the rolls may push material forward instead of forcing it down into the die holes, causing slippage (Fig.2).
Fig. 3 Slip Forces vs Pad Thickness
To counteract these issues, careful control of both the feed rate and the roll speed is necessary. Operators need to find a right pad thickness that allows materials to flow smoothly into the die cavity while avoiding any pressure build-up that could stall the machine (Fig.3)
3. Nip Angle
The roll first compresses & then extrudes the feed material. Hence, the nip angle is another crucial factor that influences pellet mill performance. It is defined as the angle formed by the contact point between the die and the roller (Fig.4). The nip angle directly affects how well the mill can compress and extrude feed materials.
Fig. 4 Nip Angle
A properly designed nip angle facilitates the operation of the mill with a right pad thickness of feed material, which enhances the effectiveness of the compression and extrusion processes.
Fig. 5 Nip Angle Vs Pad Thickness
A larger die and rolls can handle a thicker feed pad, making them more energy-efficient and capable of producing higher output levels (Fig.5). Achieving the optimal nip angle is essential, as it contributes to reduced material slippage, lower energy consumption, and improved overall product quality.
4. Power
The ratio of power-to-die working surface area is a pivotal consideration. It ensures that the pellet mill is equipped with adequate power to handle the specific application while preventing over-sizing of the main motor power.
Each pellet mill is designed with a maximum power capacity in mind, and this must align with the characteristics of the materials being processed.
Correct motor sizing not only optimizes performance but also minimizes wear and tear on machinery, enhancing its lifespan. Engaging with experienced pellet mill manufacturers can provide insights into the ideal configurations needed for different materials.
5. Single vs. Dual Motor Concept
Motor configurations play a significant role in the overall efficiency of a pellet mill. Pellet mills typically utilize a single, larger motor, which is more efficient in converting electrical energy into mechanical power when compared to double smaller motors.
The single motor arrangement can lead to reduced energy consumption and simpler maintenance processes. On the other hand, some belt-driven machines employ dual motors to distribute power. This setup complicates load sharing and overall drive system balance.
Dual motors have performance mismatch, resulting in one motor working harder than the other. Therefore, selecting between single and dual motor setups must consider operational demands, complexity, maintenance convenience, and overall efficiency.
6. Lubrication System
The lubrication system is a vital aspect of any pellet mill, as it directly affects the longevity and reliability of mechanical components.
Lubrication in belt-driven systems often involves periodic greasing, necessitating periodic maintenance strategies. A high-performing lubrication system minimizes friction and wear on parts, thereby enhancing machine reliability and operational efficiency. In contrast, gear-driven pellet mills are equipped with oil lubrication system to cool, filter oil & lubricate the moving parts.
7. Die Fitment
The manner in which dies are fitted onto the pellet mill is vital, as it directly affects operational efficiency.
Fig. 6 Correct Fitment vs Wrong Fitment
There are two primary methods for die mounting: bolting and clamping. Each has its advantages and disadvantages. Clamp systems allow for quicker and more user-friendly die changes, reducing downtime and maximizing productivity.
In contrast, bolted systems often require more time, especially when stiffening rings must be removed and replaced during the process. The choice between these systems depends on operational specifics, including the size and type of dies in use, and the overall requirements of the production process.
Correct die fitment is essential for achieving near-zero breakage of the die. Bolted system facilitates reversal of die which results in uniform wear for both die and rolls & hence more die and roll usage life. In typical taper fitment the gap between the die face and matching part face ensures tight and correct fitment (Fig.6).
8. Roller Adjustment
Proper roller adjustment is critical for ensuring that the rollers maintain the correct clearance between themselves and the die face.
This adjustment is key to preventing metal-to-metal contact, which could significantly reduce the lifespan of both rollers and die. Traditional manual adjustments require operators to stop the machine & slightly adjust the roll gap.
Fig. 7 Roller Adjustment Technique
Fig.7, shows the correct way to decrease/increase the roll gap. Nowadays, bigger pellet mills have a remote adjustment system which enables operators to adjust continuously roll position during operation for better pellet quality and performance.
9. Die and Roller Assembly
The die and roller assembly represents a core component of the pellet mill where the actual pelleting occurs. There are two zones – compression zone & extrusion zone (Fig.8).
Fig. 8 Compression and Extrusion Area
A typical arrangement may involve two or three rollers, but studies have shown that two-large-roll systems often yield higher production levels when compared to their three-roll counterparts.
Fig. 9 Two & Three Roll Application
Although the 3-roll configuration aims to avoid die stress and improve consistency. Die and roller designs can be optimized to withstand production loads with two rolls, offering a more energy-efficient solution. Hence, manufacturing processes must focus on achieving a streamlined approach and efficient die and roller design to improve throughput and reduce energy consumption.
10. Maintenance Practices
Implementing a comprehensive maintenance regimen is vital for sustaining the operational efficiency and lifespan of the pellet mill. Regular inspections should encompass lubrication system, wear parts like rollers and dies, and the overall integrity of mechanical components, including main bearings, belts, gears and other drive parts.
Establishing a preventative maintenance routine, which includes periodic removal of old grease, replacing worn-out bearings, and checking for misalignments, helps prevent costly downtime due to unexpected breakdowns. Additionally, training operators in best maintenance practices ensures and identifies potential issues before they become significant problems. This proactive approach ensures productivity but also significantly mitigates operational risks.
11. Conclusion
In conclusion, the design of a pellet mill is a complex interplay of various critical operational aspects, encompassing die speed, feed rates, nip angles, power requirements, motor configurations, lubrication systems, die fitment, roller adjustments, die and roller assembly, and maintenance practices.
By comprehensively understanding and optimizing each of these elements, operators can achieve a more efficient, reliable, and cost-effective pellet production process. Continuous collaboration with manufacturers and adherence to optimal machine specifications will undoubtedly lead to enhanced pellet quality, reduced operational costs, and improved production outcomes. This level of diligence and efficiency is not just an industry standard but a necessary strategy for success in today’s competitive environment.
Company Details:
RKBFM (R K BIO FEED MACHINE) is committed to providing top-notch solutions in the design, manufacturing, and supply of world-class feed plants, machinery, and spares.
Mr. Deepak Bhandari Co-founder
Co-founded by Mr. Deepak Bhandari in 1997, RKBFM started as a feed mill spares’ manufacturing unit and expanded into a turnkey solution provider with state-of-the-art manufacturing facilities for the global pelleting industry.
Bengaluru, 2nd December 2024 – NUQO Animal Nutrition India Pvt. Ltd. is excited to announce the appointment of Khokan Chandra Paul as Regional Sales Manager, East India. With over a decade of experience in the animal health and nutrition industry, Khokan brings a wealth of knowledge and leadership to our growing team.
Throughout his career, Khokan has held key roles at leading companies, including L&T Finance, Rossari Biotech, Natural Remedies & Indian Herbs. His expertise spans sales strategy, business development, and market expansion, making him a perfect fit for NUQO’s continued growth in East India.
Neeraj Kumar Srivastava Managing Director NUQO Animal Nutrition India Pvt. Ltd.
“We are thrilled to welcome Khokan to NUQO India. His deep industry experience and passion for success align with our mission to provide sustainable animal nutrition solutions,” said Neeraj Kumar Srivastava, Managing Director of NUQO, South Asia.
Dr. Krishnamurthy D Commercial Director NUQO – South Asia
“We are excited to have Khokan on board. His track record of success, deep understanding of the industry, strong customer relations, and strategic thinking make him a strong asset to our team. We are confident he will play a key role in helping us achieve our ambitious growth targets in the region,” said Dr. Krishnamurthy, Commercial Director of NUQO, South Asia.
In his new role, Khokan will drive sales initiatives and strengthen relationships with key business partners and customers In East India.
BENGALURU, INDIA (December 2, 2024) – The NOVUS commercial team in South Central Asia has one of its own leading the way.
Dr. Koushik De, who has been with the intelligent nutrition company for 12 years, was recently named sales director for the poultry business in South Central Asia (SCA). Working from the office in Bangalore, India, he is charged with driving sales and strategy, working closely with the technical services and sales teams on how to best support customers with solutions like MINTREX® Bis-Chelated Trace Minerals, CIBENZA® Enzyme Feed Additive, and AVIMATRIX® Feed Solution among others.
Dr. Koushik De
“My aim is for customers to understand that NOVUS is a reliable partner, ready to address key industry challenges like meat quality and getting more from raw feed,” he says. “By providing solutions that show clear value and benefit to our customers, we can be the ones they turn to, helping them meet their goals and have their animals meet their growth potential.”
Having most recently spent his career at NOVUS as technical services director, Koushik has a deep understanding of the poultry industry in SCA. He recognizes the unique position producers, nutritionists and feed mills face in the region.
“On one side there’s the growing middle class that demands high-quality meat, which is a good thing but can be difficult to achieve when faced with disease, feed quality and meat quality issues,” he says. “Education and science have never been more important for the industry. Producers, nutritionists and feed mills need to understand the nutrition options when it comes to addressing these issues while also ensuring the additives they choose are backed by scientific results to ensure positive results.”
In his new role, Koushik says the commercial team will understand the addressable challenges NOVUS can aid in, providing guidance on both nutrition and management.
“For instance, feed quality and cost are a concern. Our CIBENZA® DP100 Enzyme Feed Additive is shown to enhance digestibility and nutrient absorption, which helps lower the cost of feed. We also offer support and training to optimize feed formulations and manage ingredient variability,” he says. “This is just one example of how the team in South Central Asia is offering more to our poultry customers.”
Manish Singh, NOVUS Regional Director-South Central Asia, says with nearly two decades of experience, Koushik brings a wealth of technical, commercial and customer service experience to the role.
“I’m thrilled to have Dr. Koushik onboard as sales director for the poultry segment for South Central Asia,” he says. “With his deep industry knowledge and proven track record in driving sales and fostering customer relationships, I am confident that he will make a significant impact on our poultry business and help us continue to deliver value to our customers and partners through our intelligent nutrition solutions across the region.”
To learn about the solutions NOVUS offers for the animal agriculture industry in South Central Asia, visit novusint.com.
Allana Group Launches Indian Poultry Alliance at Poultry India 2024
With an initial investment of $120 million, the alliance targets a projected $300 million revenue by 2026, driving growth and innovation in India’s poultry sector.
Hyderabad, 27th November 2024: The Allana Group, a global leader in agri-commodities with a legacy spanning over 150 years, announced the launch of the Indian Poultry Alliance at Poultry India 2024. This strategic initiative marks the Group’s significant expansion into India’s burgeoning poultry sector, aiming to revolutionize poultry production and consumption through fully integrated operations and advanced processing technologies.
The Indian Poultry Alliance encompasses end-to-end operations, including breeder farms, hatcheries, feed plants, broiler contract farming, value-added products, and rendering plants. Strategically located across regions such as Kashmir, Punjab, Aligarh, Unnao, Kishanganj, Aurangabad, Belgaum, Zaheerabad, and Coimbatore, the Alliance is poised to meet the diverse needs of QSR chains, food services, government agencies, and e-commerce platforms.
The Alliance is strengthened by collaboration with industry leaders such as Premium Chick Feed, Kwality Animal Feeds Pvt Ltd, Kasturi Poultry, and Chatha Foods. These partnerships will ensure the supply of high-quality inputs, efficient processing, and innovative value-added products. In line with the Allana Group’s commitment to sustainability, the Alliance will maximize the use of by-products through rendering plants, supporting Asia’s largest pet food facility located at the Group’s Zaheerabad campus.
Moiz Chunawala, Director of Strategic Business Development at Allana Group, emphasized the company’s long-term commitment to providing high-quality protein sources to consumers. “By leveraging our extensive and legacy experience in the food business along with world-class infrastructure, we aim to create a superior and sustainable poultry market in India. To achieve this, we will invest in state-of-the-art facilities, adopt advanced technologies, and prioritize sustainable practices throughout our operations. Additionally, our network of 4,000 retail stores will ensure that consumers have easy access to fresh, high-quality poultry products. By integrating advanced technologies, such as automated feed systems and precision breeding, we aim to significantly improve efficiency and sustainability in the poultry industry. Additionally, our focus on sustainable practices, including responsible waste management and ethical sourcing, will set new industry standards. Ultimately, our goal is to deliver exceptional value to our partners and consumers alike, ensuring a reliable supply of high-quality, affordable poultry products.”
Dr. Chitranjan Ramesh Behl, Director of Poultry, Expert Poultry Value Chain commented, “The establishment of the Indian Poultry Alliance is a significant milestone for India’s poultry sector. It promises to enhance production efficiency and product quality, benefiting both producers and consumers. The launch of the Indian Poultry Alliance represents a bold step in the Allana Group’s journey of innovation and quality, promising to transform India’s poultry industry with its integrated, sustainable, and consumer-focused approach.”
About Allana Group
With a proud history that can be traced back to 1865, the Allana brand represents a long tradition of quality, innovation, and excellent customer service. Today, it is India’s largest exporter of processed food products and agro-commodities, including Frozen / Chilled Halal red meat, Processed / Frozen Fruit and Vegetable products, and Coffee and Pet Treats / Chews. We export to the requirements of over 85 countries while maintaining the highest standards of quality in procurement, manufacturing, and distribution. With more than 150 years of experience, the Allana Group has excelled at providing an ever-increasing range of products & services to customers in India & beyond.
This represents a breakthrough in vaccine engineering and is recommended for in-ovo vaccination of 18 to 19-day-old embryonated chicken eggs and one-day old chickens to protect against the virulent Marek’s disease.
Mumbai, India, 03/12/2024 – Boehringer Ingelheim announced the launch of the latest advancement in Marek’s disease vaccines in India. This next-generation vaccine offers enhanced protection through an innovative controlled attenuation process, delivering the right balance between safety[1] and efficacy.
Marek’s disease remains a significant challenge in Indian poultry, with outbreaks continuing despite widespread vaccination efforts. The vaccine addresses this gap with a groundbreaking serotype-1 construct vaccine, offering an ideal balance of safety and efficacy against the most virulent strains.
Dr. Vinod Gopal, Country Head-Animal Health, Boehringer Ingelheim India said, “Marek’s Disease presents a considerable risk, resulting in significant financial impact for poultry farmers, [2]particularly affecting young chickens with immature immune systems. As India’s poultry industry expands[3], our vaccine is designed to aid farmers by reducing disease outbreaks, promoting flock health, and enhancing productivity. This innovative vaccine not only provides effective, early, and long-lasting immunity—supported by extensive trials across multiple regions—but also plays a crucial role in supporting food security and safety. It offers a cost-effective solution for poultry owners, helping to protect their livelihood while meeting the increasing demand for high-quality poultry products in India[4]. ”
Dr. N.K Mahajan, Retired Professor and Head of Department of Veterinary Public Health and Epidemiology, LUVAS, Hisar, said “Marek’s disease continues to be a significant challenge for poultry farmers due to the increasing virulence of the virus strains[5]. Even in the absence of clinical signs, Marek’s Disease virus can significantly damage chickens’ immune system as the virus attacks T lymphocytes. The resulting immunosuppression causes poor growth and performance, significantly affecting production and economics in the poultry industry. Birds are more prone to secondary infections and less responsive to other vaccines, leading to increased medication costs. The ability to provide early immunity and protection against the more aggressive forms of the virus is essential in reducing the impact of this disease on poultry farming operations in India.”
Boehringer Ingelheim Animal Health
The lives of animals and humans are interconnected in deep and complex ways. We know that when animals are healthy, humans are healthier too. Across the globe, our 9,700 employees are dedicated to delivering value through innovation, thus enhancing the well-being of both.
Respect for animals, humans and the environment is at the heart of what we do. We develop solutions and provide services to protect animals from disease and pain. We support our customers in taking care of the health of their animals and protect our communities against life- and society-threatening diseases.
Boehringer Ingelheim Animal Health is the second largest animal health business in the world, with net sales of 4.1 billion euros in 2020 and presence in more than 150 countries. For more information visit: www.boehringer-ingelheim.com/animal-health/overview.
About Boehringer Ingelheim
Boehringer Ingelheim, a leading biopharmaceutical company founded in 1885, develops breakthrough therapies for humans and animals. With 53,000 employees, it operates in over 130 markets, focusing on Human Pharma, Animal Health, and Biopharmaceutical Contract Manufacturing. Established in 2003, Boehringer Ingelheim India manages operations in India and neighbouring markets, offering innovative products in Human Pharma and Animal Health, with key therapy areas including diabetes, cardiovascular, and respiratory conditions. Learn more at https://www.boehringer-ingelheim.com/in
SPACE, the key event of the autumn season for all animal farming, is launching its all-new design for the 2025 edition, and is already looking forward to seeing you on Tuesday 16, Wednesday 17 and Thursday 18 September at the Parc-Expo in Rennes, in France.
The key event for all farmers and all sectors
Since 1987, SPACE is a major show for the entire agricultural sector, attracting over 1,200 exhibitors and more than 100,000 visitors from all over the world, with 120 countries represented. SPACE’s success continues to strengthen its position as a world-leading event for all animal farming. Marcel Denieul, Chairman of the Show: “SPACE is an event for professionals that provides farmers with perspectives and ideas for the future. It’s international dimension has been confirmed over the years. The whole event takes place in a spirit of conviviality that is expressed through all the exchanges.“.
All animal farming sectors are represented: dairy cattle, beef cattle, pigs, poultry, sheep, goats, rabbits, horses and aquaculture, both nationally and internationally! 3 days dedicated to animal farming, where you can discover all the latest innovations, discuss the challenges facing the sector and make connections at a fun and exciting event! Plus, it’s the Expo that provides you with high-quality content throughout the year!
A promotion already in action
SPACE team is already working actively to promote the 2025 edition in France and around the world! Anne Marie Quéméner, Show Manager, summed up these privileged moments rich in meetings and exchanges for SPACE and agriculture: “These moments of exchange and sharing confirm, once again, that SPACE is much more than just a Show: it is a place where innovation and partnerships are built, and which continues to shine beyond borders. These events provide us with constructive and positive feedback. These are essential points for doing our best for agriculture and preparing for the next SPACE!”
The Indian poultry industry is one of the fastest-growing segments of the agricultural sector, contributing significantly to the country’s economy and food supply. It has evolved from a backyard activity into a well-organized and industrialized sector, characterized by large-scale, vertically integrated operations.
The industry encompasses both broiler meat production and egg production, making India one of the top global producers of poultry products. With advancements in breeding, feed quality, and biosecurity measures, Indian poultry farming has improved productivity and efficiency. Government support, technological integration, and increasing consumer demand for protein-rich diets have further fuelled its growth. The sector is also adapting to trends such as antibiotic-free and organic poultry, reflecting rising consumer health awareness and global market standards. Despite challenges like fluctuating feed costs and disease outbreaks, the Indian poultry industry continues to be a vital component of national food security and rural livelihood.
India’s annual meat production has been estimated at 9 million MT, while egg production surpassed 130 billion units in 2021–22. India’s raw meat exports reached a value of US$3.6 billion in 2023, growing by 12.1% YoY.
According to the Food and Agriculture Organization’s FAOSTAT production data, India ranks third in egg production and fifth in meat production globally. Poultry has established itself as the fastest-growing meat segment, with a notable 26.8% increase in value during 2017–22, especially due to its affordability and widespread acceptance across various cultures. Poultry accounts for nearly 51.44% of total meat production in India, while buffalo, goat, sheep, pig, and cattle contribute 17.5%, 13.6%, 10.3%, 3.9%, and 3.2%, respectively.
Indian Poultry meat market trend:
The Indian poultry meat market has demonstrated resilience and growth, even as it navigates challenges such as rising feed prices and periodic disease outbreaks. Between 2017 and 2022, poultry meat production experienced a robust growth rate of 31.58%, though 2023 saw a plateau in year-over-year growth due to unexpected factors like avian flu and a significant surge in feed costs. The price of essential feed components, such as maize and soymeal, surged by approximately 35% in 2022 due to supply shortages, impacting overall production costs. Despite these obstacles, consumption of poultry meat is projected to increase, driven by competitive pricing, product consistency, and the nutritional benefits of high protein and low fat. The sector is supported by both organized and unorganized players, contributing 80% and 20%, respectively. Growth in the industry is bolstered by rising incomes, an expanding middle class, and the development of vertically integrated poultry operations that have successfully lowered consumer prices by optimizing production and marketing costs.
Key trends shaping the future of the industry include a shift from live bird sales to processed and refrigerated products, and policies focused on securing competitively priced corn and soymeal supplies. Additionally, the advancement of high-yield broilers capable of reaching 2.4 to 2.6 kg within six weeks, paired with optimized practices in nutrition, housing, and disease control, has driven an annual broiler production increase of 8% to 10% over the last four decades. While rising feed costs continue to create volatility, the availability of nutrient-rich feeds such as maize, jawar, fish meal, and rice bran is expected to enhance feed conversion ratios, ultimately supporting sustainable growth in the sector. The Indian poultry market is expected to grow at a CAGR of 9.2% in the next 5 years, from present INR 2021.5 billion to INR 3133.41 billion by the year 2028.
Expansion of poultry meat product portfolio by start-ups driving the market:
The Indian poultry meat market is witnessing substantial growth, driven in part by innovative startups expanding their product portfolios and distribution strategies. Companies likeLicious, Meatigo, and TenderCutshave transformed the market by offering a wide range of poultry products online, capturing the attention of tech-savvy consumers across the country. FreshToHome, an emerging leader in this sector, now operates in 56 Indian cities, including major metropolitan areas, with over 100 stores and approximately 2 million monthly deliveries. This startup alone accounts for nearly 25,000 tonnes of produce sold annually, showcasing the growing consumer preference for convenient and fresh poultry options. Similarly, Zappfresh, based in Gurugram, offers not only fresh chicken but also ready-to-cook and ready-to-eat variants. The brand processes between 2,000 and 2,500 orders daily, with an average transaction value of around INR 600. This highlights the demand for diverse poultry products, especially through the off-trade channel, which is the fastest-growing distribution avenue in India. This segment is expected to achieve a CAGR of 4.16% in the near future, fueled by consumers’ preference for fresh poultry, bulk buying benefits, and online shopping convenience.
The on-trade channel also plays a pivotal role in the poultry market’s expansion. Between 2018 and 2021, on-trade sales surged by approximately 14%, supported by popular foodservice chains like KFCand Domino’s Pizza, which have diversified their menus to include new meat products. The proliferation of these foodservice outlets is expected to further drive the demand for poultry products, cementing the on-trade channel’s significant contribution to market growth. These dynamics illustrate a vibrant and evolving market landscape where both direct-to-consumer platforms and traditional foodservice providers are fuelling the momentum in the poultry meat industry.
De-commoditisation:
De-commoditisation Refers to the process of transforming a basic, undifferentiated product into a branded or specialized offering that can command a premium price in the market. This shift moves commodities away from price-based competition towards differentiation based on quality, added value, and brand identity. De-commoditising poultry products is necessary to elevate them from being viewed as basic, interchangeable goods to high-value offerings that can command premium prices. This strategic move helps producers differentiate their products through branding, quality assurance, and added features that meet consumer preferences, such as organic certification, antibiotic-free production, and enhanced nutritional value. De-commoditising commodities is a powerful strategy that enables businesses to differentiate their offerings, achieve higher profitability, and build long-term customer relationships by focusing on quality, branding, and value-added features.
Strategies for Decommoditising Commodities: Going beyond farm gate selling
With differentiation, companies can charge a premium price and move away from the low-margin, price-competitive commodity market. Differentiated products foster brand loyalty as consumers develop trust and preference for specific brands or products. Going for a value addition allows farmers to increase their market presence, build direct relationships with consumers, and create a more sustainable and profitable business model. Following are a few suggestive way to add value and de-commoditize chicken meat.
1. Value Addition:
Processing and Packaging: Converting raw agricultural products into processed items, such as turning raw poultry into packaged and marinated chicken products or making eggs into liquid or powdered forms.
Ready-to-Eat and Ready-to-Cook Products: Developing convenient food products caters to the growing market for easy-to-prepare meals, enhancing the value and appeal of the product.
2. Branding and Marketing:
Developing a Unique Brand: Creating a brand that emphasizes quality, sustainability, or specific product attributes (e.g., free-range, antibiotic-free) helps build consumer trust and loyalty. Sharing the farm’s story, sustainability efforts, and ethical practices can resonate with consumers who value transparency and social responsibility.
3. Innovation and Customisation:
Introducing innovative product varieties tailored to specific consumer needs or preferences (e.g., low-fat, high-protein, or gluten-free versions of food products). Offering custom solutions or personalisation options, like packaging sizes for different market segments.
4. Direct-to-Consumer (D2C) Models:
• E-commerce Platforms: Setting up online stores or partnering with existing e-commerce platforms to sell products directly to consumers, ensuring better margins and expanding the customer base.
• Subscription Services: Offering scheduled deliveries of fresh produce or poultry products through subscription models that provide consistent revenue.
5. Collaborations and Partnerships:
• Retail Partnerships: Partnering with supermarkets, grocery chains, and specialty stores helps farmers place their products directly in retail markets, reaching more consumers.
• Restaurants and Food Service Providers: Supplying directly to restaurants, hotels, and catering services can create a steady demand for high-quality, fresh, and specialty poultry products.
6. Niche Markets and Specialty Products:
• Organic and Specialty Products: Focusing on niche markets such as organic, non-GMO, and specialty breeds of poultry can attract health-conscious consumers willing to pay a premium.
• Ethnic and Cultural Products: Developing products tailored to specific cultural or regional tastes can help penetrate new market segments.
7. Cold Chain Infrastructure:
• Investing in Cold Storage and Transport: Ensuring that products maintain their quality during transportation to distant markets is crucial for expanding beyond local sales. Proper cold chain management helps farmers reach urban and even international markets without compromising product integrity.
8. Agri-Tourism and Farm Experiences:
• On-Farm Experiences: Offering tours, educational workshops, or farm-to-table events can create additional revenue streams and promote the farm’s products directly to visitors.
• Workshops and Training: Providing classes on poultry care or sustainable farming practices can attract visitors and establish the farm as an industry leader.
9. Leveraging Technology:
• Mobile Apps and Online Marketplaces: Utilizing technology to list and sell products online, connect with buyers, and manage logistics.
• Blockchain for Traceability: Implementing blockchain technology can enhance transparency and allow consumers to trace the origins of their purchases, which is especially important for high-value and branded products.
10. Export Opportunities:
• Complying with International Standards: Adapting farm practices to meet global safety and quality standards can open doors to international markets.
• Government Schemes and Trade Partnerships: Taking advantage of government support and trade agreements to access new export opportunities.
11.Quality Assurance and Certification:
Emphasizing certifications like organic, fair trade, or non-GMO that resonate with modern consumers. Ensuring consistent quality through rigorous quality control standards, thereby building consumer trust and loyalty.
12. Sustainability and Ethical Practices:
Highlighting sustainable farming practices and fair labour policies, which increasingly influence consumer choices. Decommoditising agricultural products like poultry or maize through eco-friendly practices can position them as premium products in environmentally conscious markets.
Summary:
With rising health awareness, consumers are increasingly seeking high-quality, safe, and nutritious food products. This demand has spurred the implementation of stringent quality control measures and the adoption of modern poultry rearing practices, contributing positively to market growth. The Indian government has actively supported the expansion of the poultry sector through various initiatives and policies designed to encourage investment, offer financial assistance, and promote technology transfer. Unique products often attract niche markets and open up opportunities for expansion into new segments or regions. Consumers are less likely to base their purchasing decisions on price alone, leading to more stable revenues. However, moving beyond farm gate selling may require investments in equipment, technology, and marketing. Expanding reach comes with logistical challenges, including maintaining product quality over long distances.
As we know, the poultry feed cost accounts for approximately 75-80% of bird production. The main sources used in poultry feed production are energy and protein. There are so many protein sources used in livestock feed production. They may be of plant or animal origin.
Here, in this series of articles, we briefly list the following main protein sources used in poultry feed.
• Full Fat Soya Meal
• Low Fat Soya Meal
• Meat Cum Bone Meal (MBM)
• Soya DOC
• Maize Gluten
• Rice Gluten
• Roasted/Toasted Guar Korma
• Fish Meal
• Rice DDGS
• Maize DDGS
• Whole Fish
• Chicken Meal etc.
This article discusses Full Fat Soya Meal, Low Fat Soya Meal and Meat Cum Bone Meal (MBM)
FULL-FAT SOYA MEAL
• Soybeans prior to oil extraction are referred to as full-fat Soy beans.
• Full-fat soya meal is a valuable feed ingredient because of its energy protein, linoleic acid and lecithin contents.
• Full fat soybean contains high fat levels and is a good source of all the essential amino acids.
• The heating in the cooking through extrusion is required to destroy the anti-nutritional factor, trypsin inhibitor. If this trypsin inhibitor is not destroyed, there will be reduced digestion of protein and growth can suffer.
• It is free from any kind of chemicals or pesticides.
Specifications:
Protein: 39% min.
Fat/ Oil: 17% min.
Moisture: 6%
Sand & Silica: 1 % max
Fiber – 6% max.
Advantages:
• It is easier to use full-fat Soyabean than Soyabean meal and oil separately.
• It shows a synergistic effect due to having oil and protein in it.
• There is less chances of adulteration.
• Due to the presence of lecithin, which is an emulsifier, the bio-availability/digestibility of oil increases.
• It is also a good source of Vit. E.
LOW FAT SOYABEAN
• Low-fat soybean meal is a major source of protein used by the pig and poultry industries due to its excellent amino acid composition and high level of digestibility.
• Mainly manufactured through extrusion and expelling process.
• Free from any kind of chemicals or pesticides
Specifications:
Protein: 44% min.
Fat/Oil: 6% max.
Sand & Silica: 1% max.
Fiber: 6% max.
Advantages:
• Low fat Soyabean meal contains 6% moisture so it is beneficial to use than soyabean meal, which contains 11-12% moisture.
• Very useful in broiler feeds with combination of other oil sources to balance saturated and unsaturated fatty acids
• Easy to use in feed formulations which requires less amount of oil like Breeder feeds and Layer feeds.
• Good for use in cattle feeds and pig feeds (for fattening) too
• Cost-effective as compared to soya oil and soybean meal.
MEAT CUM BONE MEAL (MBM)
• Meat cum Bone Meal is a by-product of slaughter houses
• It is a good source of Protein, Fat, phosphorus and calcium.
• It should be sterilized properly otherwise it may contain bacteria like E.coli and Salmonella.
• It is a must that we should procure it from rendering plant only.
• It contains 42-45% Protein, 8-12% Fat, 4-6% Phosphorus and 11-12%ca.
• Pepsin digestibility must be between 82-88%.
• It can be used in poultry feed 3-7%.
• Precautions should be taken from adulteration like leather meal.
Specifications:
Protein : 42-45%
Fat : 8-12%
Phosphorus : 4.5-6%
Calcium : 10-12%
Ash : 36-38%
Moisture : 5-6%
Should be free from bacteria and molds.
The next article in this series will list other main protein sources for poultry feed.
A Global Leader in Water Treatment and Biosecurity
• Drinking water sanitation: Ensuring clean, pathogen-free water for livestock.
Each pellet mill is designed with a maximum power capacity in mind, and this must align with the characteristics of the materials being processed.
