Sustainability is the catchword of this decade. Every corporation and industry is harbouring steps to be sustainable and compliant. But why has it become the demand of the hour? Because if you are sustainable today, you are working towards a better and promising world tomorrow.

Authors pic
Mrs Meghana Mukherjee Salvi
Director – Glamac International Pvt. Ltd

Sustainability and the poultry industry run parallel for a long time. With an ever-growing global demand for quality protein, promoting bird welfare and optimum utilisation and preservation of resources is imperative. Ceaseless innovation, genetic evolution, advanced feed formulation and better animal husbandry practices have helped the poultry industry minimise its environmental footprint and swell sustainability.

Sustainability and the Poultry Industry

There is no alternative for the poultry fraternity but to be ecologically aware and accountable. After all, it takes fertile soil, a healthy farm atmosphere, clean water, and quality feed to produce your most valued protein asset: eggs and meat.

The poultry industry leaves the most negligible environmental impact compared to other animal husbandry industries. For instance, the American poultry sector accounts for only 0.6% of all agriculture-oriented greenhouse gas emissions. In comparison, beef cattle and dairy cattle account for 37% and 11.5%, respectively. Moreover, the entire sector is driven to reduce the Feed Conversion Ratio (FCR) of chickens to boost profitability. FCR means the quantity of feed required in kgs to produce 1kg of chicken. Their diets mainly comprise a combination of soybean and maize and access to a well-formulated feed helps chickens grow faster, requiring less feed. You will be surprised to know that in India, just a decade ago, the FCR, which stood at 1.9, has come down to 1.5 presently. Thus only 1.5kgs of feed is required to produce 1kg of chicken.

Disease-mitigated poultry production backed by lower FCRs is the key to sustainable poultry farming. Technological advancements and nutrition-rich feed curated to meet the feed requirements at each stage of the chicken’s life have reduced the usage of electricity, water, greenhouse gases, farmland and other resources.

A study conducted by the Department of Biological and Agricultural Engineering at the University of Arkansas revealed fascinating results in the poultry industry’s pursuit of fostering sustainability.

US chicken more sustainable

The Role of Poultry Towards Sustainability

Today, the progression of the poultry industry has permitted it to be an affordable staple meal for consumers worldwide. Since it is an integral part of a global food chain, it impacts sustainability in a multi-dimensional framework.

Let’s look at how poultry contributes to environmental, social and governance aspects.

Environmental Impact

1. Water
Water is an essential element in poultry production. Crops for poultry feed (Soybean and Maize) require water, the birds on the farm need water for survival, water is used for maintaining biosafety and sanitisation in the farms, and water also plays a huge role in balancing the farm environment. But, with continuous innovations in the industry, water consumption is significantly easing. Since 1965, the chicken industry curtailed water usage in the US by 58%.

Steps Taken:

  • The creation of poultry processing plants facilitated water conservation and reuse.
  • Development of apps and technical tools aids in analysing and monitoring water usage in farms.
  • Nipple water drinking systems reduce water wastage and spillage on poultry litter.
  • Adopting cool cell pads in the farm’s cooling system keeps chickens cool and recycles water.

2. Food
The industry is committed to promoting feed formulations which provide the right nutrients in the right proportion at the right time. Presently, chickens require much lesser feed than they did a decade ago. In 2021, there were 25.8 billion chickens in the world. When you look at the volume, you realise the sector’s significant reduction in food usage. Moreover, earlier antibiotic usage was a necessary component of poultry production. Due to antibiotics, chickens develop resistant bacteria in due time or leave residues which pollute the environment. Multiple countries are taking numerous steps to reduce or eliminate antibiotic usage and switch to natural/phytogenic-based medicines for poultry.

Steps Taken:

  • The UK, EU, and Namibia have banned growth-promoting antibiotics in the poultry industry.
  • Research is assisting the industry in using plant-based compounds as growth promoters. Many poultry pharmaceutical companies are switching to phytogenics and herbal medicines.
  • Nutraceuticals’ utilisation reduces crude protein in poultry diets, boosts protein metabolism, and leads to low ammonia excretion in the environment.
  • Emulsifiers reduce oil usage in feed, making it possible to feed poultry low-energy diets without impacting performance.

3. Poultry Litter
Poultry litter is the waste generated by any poultry-rearing system. It can arise from deep litter systems or cage layer waste. It comprises bedding materials (wood savings, rice or peanut hulls), manure, feathers, poultry excreta, etc. If not managed properly, it can be a breeding ground for life-threatening diseases in poultry. However, poultry manure consists of Nitrogen, Zinc, Phosphorus, Potassium, Calcium etc. Thus, with efficient litter management, poultry litter can be a valuable agricultural resource.

Steps Taken:

  • Farmers utilise poultry litter as organic fertiliser.
  • Poultry litter is a great alternative to fuel and can be used for Biogas /Electricity generation.
  • After proper treatment, poultry manure can become a feed for fish and cattle.
  • Litter treatments aid in ammonia retention in the litter.

Every step towards poultry welfare in the poultry sector automatically correlates to sustainability. Overall, advancements in the industry are reducing the volume of GHG emissions. Additionally, since every part of the chicken meat converts into utility, there is limited wastage. From chicken feet to feathers, each has its consumption market.

Social Impact

The refined integration of poultry farming in rural and urban rearing systems has left a positive social impact. Yet, many industry stakeholders, like contract farmers, are exploited. Since they often do not receive a fair price for their produce, several governments are trying to bridge the price gap in meat’s journey from farm to table.

1. Gender Parity: 

Poultry production is an industry which heavily involves women. From backyard poultry to commercial poultry farming often witnesses substantial women employment.

2. Fair Price for Produce:

Recently, soybean and maize prices witnessed a staggering jump in India, sending poultry farmers into a frenzy. The government facilitated the import of alternative protein sources to stabilise the prices. The country has organisations like Suguna, which started with Suguna Delfrez, providing fresh chicken and eggs sourced from farmers. Such initiatives reduce the dependency on intermediaries and ascertain farmers receive their fair price.

3. Animal Welfare:

The global consumption trend is shifting towards antibiotic-free, organic produce or free-range chickens. Free-range chickens depict better behavioural and physiological patterns and tend to be healthier. Many countries have strict policies to provide adequate space for each bird and do not permit overcrowding on the farm. There are also well-defined policies for overall farm management. It reduces disease load and improves bird welfare. Though many countries are yet to shift due to numerous infrastructural, economic and climactic challenges, ample steps are being taken towards sustainability.

Governance Impact

Accountability and transparency are two pillars of effective governance. Many countries follow a code of conduct with welfare regulations to monitor farm practices. UK’s Animal Welfare Act 2006 mandates animal welfare laws, and a failure to adhere to the guidelines can attract strict penalties.

Furthermore, in India, there is a proliferation of clean teach startups that enable enterprises to meet their sustainability goals and comply. In the Indian government’s pursuit to bolster compliance, it has made EPR (plastic waste management certificate) registration mandatory for industries. In 2021, Canada defined plastic as a toxic substance and banned a ban on single-use plastics. Economies worldwide are progressing towards an economy backed by robust governance and compliance-supported companies.

In A Nutshell

Herbal growth promoters in poultry nutrition are definitely going to have a positive impact on human and environmental health. While India has not been fully able to discontinue the use of AGPs in poultry farming, the shifting trend to a safer alternative has been noticed.

The journey towards sustainability has begun, but the pathway ahead is crooked and entails many challenges. Poultry production has considerably reduced its ecological footprint, but there are multiple innovative ways to improve its role in sustainability. The sector has the potential to become resilient, compliant and profitable if it continues to strive for superior nutrition, safeguard animal welfare and promote advancements in technology.

About The author

Meghana Mukherjee Salvi is a poet, writer and blogger. She likes to study the market, analyse the trends and talk about everything related to Economics.

Bumping into a good book is her guilty pleasure. She is a bibliophile from Bombay living with her husband and exceptional inlaws.

She followed in her father’s footsteps to set her foot in the pharmaceutical industry. Before being a rookie in the poultry industry, Meghana completed her graduation in Mathematics followed by a master’s degree in Economics.

Title Image Source: FreePik

Previous article by author: Challenges To Indian Poultry : What Can Be Done

7 June 2023, Manila: The Philippines Poultry Show & ILDEX Philippines 2023 opened its doors today, marking the beginning of a momentous event that will showcase the best of the livestock supply chain. “We are thrilled by the success of the first-time show in the Philippines and the overwhelmingly positive feedback from the industry. The partnership between ILDEX Philippines and the Philippine Poultry Show has been truly remarkable. Together, we have created a powerful platform that not only strengthens the show but also benefits the Philippine market in multiple aspects. This collaboration has the potential to reshape the poultry industry, driving innovation, fostering partnerships, and ultimately contributing to the growth and prosperity of the Philippine market.” said Mr. Igor Palka, Managing Director of VNU Asia Pacific.

Ildex PH 23 Visitors“It’s very exciting for the Philippines poultry and livestock industry to be part of this globally competitive landscape. This is the opportunity for our stakeholders to become engaged and really take advantage of the technological innovations and advancements as they come and reach our shores. With the promising developments in our national economy, coupled with a growing population. This is our chance to emerge as a stronger, more resilient, more sustainable, and more innovative industry.” said Mr. Jose Gerardo Feliciano, Exhibit chairman of Philippine Poultry Show.

This show also welcomes industry partners as well as the government federation. Senator Cynthia Villar, chairman of senate committee of Agriculture, delivered inspiring speeches, underscoring the importance of the poultry industry and its impact on the national economy. Mr. Gregorio A. San Diego,jr., Chairman of Philippine Poultry Show who shared valuable insights and perspectives on the industry’s future. The Philippines Poultry Show & ILDEX Philippines 2023 is set to be a groundbreaking event, providing a dynamic platform for knowledge sharing, networking, and business opportunities within the poultry industry. With over 100+ esteemed brands in attendance, the exhibition is ready to showcase the latest innovations and services tailored to meet the needs of livestock stakeholders and farm owners in the Philippines. Our team of professionals will be on hand to guide attendees towards the best solutions to address their farm-related challenges.

As part of the VIV worldwide portfolio, ILDEX Philippines remains committed to empowering the livestock industry, supporting its growth, and facilitating sustainable development in the Asia region. Through its global reach and expertise, ILDEX Philippines contributes to the overall success and impact of the VIV worldwide platform, solidifying its position as a leading force in the livestock exhibition landscape. Livestock experts and leading exhibitors have consistently affirmed that ILDEX Philippines serves as the premier marketplace and international business platform for the Philippines market, which is emerging as a new investment destination in Asia.

For more information and to register for the Philippines Poultry Show & ILDEX Philippines 2023, please visit https://ildex-philippines.com. The onsite registration is available for all visitors.


Related article:

ILDEX Philippines 2023: The Premier International Livestock Exhibition, Powered By VIV Worldwide

The voluntary label introduced in 2021 by the public-health awareness initiative, ‘Right To Protein’ is a step towards better sustainability and quality in the ecosystem.

27th April, 2023, India: Delfrez, India’s leading omni-channel poultry brand from the house of Suguna Foods adopts the voluntary ‘Soy Fed Product’ label across all their range of Ready-to-cook and Ready-to-eat meat products.

The ‘Soy Fed’ Product label aims to enable consumers to make informed food decisions and distinguish packaged poultry, meat, and fish that are fed with soy meals, as soy’s superior amino acid profile and amino acid digestibility have a significant impact on the growth and development of the meat, which ultimately benefits the end consumer. With this association, Suguna Foods also extends its support to ‘Right To Protein’, a public health initiative that launched this unique feed label for animal protein foods in September 2021.

On this association, Vignesh Soundararajan, Managing Director at Suguna Foods, said, “As a protein Vignesh Soundararajanleader of the country providing protein-rich foods has always been our prime objective. We are India’s leading poultry group with diversified operations that extend to hatcheries, feed mills, processing plants, animal healthcare products, and nutrition supplements. We are excited to extend our support to the ‘Right to Protein’ initiative and to also adopt the ‘Soy Fed Product’ label that will help highlight the role of high-quality protein feed, such as soy, to improve the protein content of animal-based foods. We believe this initiative will help consumers choose quality animal protein sources and understand the nutritional benefits of the feed to the food. Consumers are increasingly relying on trusted brands like ours for quality and transparency, which motivates us to further reassure them of our commitment to their growing needs.

Deeba Giannoulis, Head of U.S. Soy Marketing – South Asia & Sub-Sahara Africa (SAASSA) and supporter of the Right To Protein initiative added, “The label drives awareness about how we are what our food is fed. Sustainable and high-quality soybean meal is a vital factor in the growth and development of animal stock and directly impacts the quality of protein consumed by humans. It is encouraging to see leading Indian poultry and livestock product producers to adopt the Soy Fed Product label, especially a market leader like Suguna Foods wheeling in for the cause on this occasion of Global Soy Month in April 2023.

It is a delight to witness the ‘Soy Fed Product’ label onboard another key supporter with Suguna Foods joining the forces with the voluntary feed label. Protein is indisputably a key requirement for livestock and aquaculture which plays a significant role in their overall growth. And soy feed plays a crucial to define the quality of protein for human consumption. The voluntary adoption of this label therefore is a huge step towards to uphold the quality of protein feed and its importance for end consumers.” added Jaison John, Lead – India, US Soybean Export Council (USSEC) and a Right To Protein supporter.

As we celebrate ‘Soy Month 2023’, Right to Protein urges the industry to come together and celebrate the super feed and super food in innovative ways that will empower citizens to make informed choices and consume adequate protein in every meal.

To know more about Soy Fed, click here

About Delfrez
Experience the new retail commute of Suguna towards a bigger change called “Delfrez”. In this era of growth and easy access to comfort, Suguna introduces a new way of shopping for meat. Delfrez has the appeal of making a powerful impact all around the country to make healthy and hygienic meat with ease of access.

Delfrez provides the luxury of selecting from a range of fresh chilled chicken, eggs, mutton, and ready- to-eat products under your convenience that are available in different types of portions; in desired quantities. Each portion is precisely cut into equal pieces just the way you like them. The backbone of Delfrez is the processing plant which ensures the highest quality and hygiene standards are met when it comes to meat supply. The plants are FSSC 22000 certified catering to various domestic and international markets as per customer demands and have been focusing primarily on food safety and quality by adapting HACCP – Hazard Analysis Critical Control Point, GMP – Good Manufacturing Practices, and GHP – Good Hygiene Practices.

About Right To Protein: “Right to Protein” is a public health initiative that aims to raise awareness about the importance of protein in the diet and the right of every individual to have access to sufficient, affordable, and high-quality protein. The campaign emphasizes the role of protein in supporting good health, reducing malnutrition, and promoting sustainable development.

The “Right to Protein” campaign aims to increase public understanding of the importance of protein and to encourage governments, businesses, and other organizations to prioritize protein production, distribution, and consumption in their policies and practices. This can include promoting sustainable agriculture and animal husbandry practices, supporting research and development in the field of protein science, and ensuring that people have access to a variety of affordable and nutritious protein sources. The campaign also works to raise awareness about the global burden of protein deficiency, which is a significant public health concern, particularly in developing nations. By promoting the “Right to Protein,” the goal is to improve nutrition security to improve health outcomes, reduce poverty and hunger, and support sustainable development.


Related article: Over 100 Restaurants Across India Join Hands To Curate SOY-FED Menus

Livestock Philippines 2023: Creating new opportunities for livestock, poultry and aquaculture

The stage is set for the biggest and most comprehensive livestock show in the Philippines that will take place on July 5-7, 2023, at the World Trade Center in Pasay City, Metro Manila.

Livestock Philippines is known as a frontrunner international trade fair focusing on B2B for livestock and poultry in the country. In its 12th year, Livestock Philippines continues to be a comprehensive platform that creates new business opportunities, connects, and sustains networks, and brings solutions to the entire agriculture industry in the Philippines. It expects to attract 300 local and international exhibitors who will showcase impressive displays of cutting-edge technology for livestock, poultry, and aquaculture production. The show also expects to welcome around 10,000 trade visitors across different regions in the Philippines including international visitors.

The theme this year highlights the ecosystem of livestock, poultry, and aquaculture production, and mainly focuses on food Safety, Security, and Sustainability.

It is timely and relevant to the celebration of Nutrition Month which falls in July. Expect to see comprehensive discussions headed by various agencies of the Department of Agriculture and other invited industry experts.



Strong support from the livestock and poultry industry

The Department of Agriculture and the Bureau of Fisheries and Aquatic Resources host both Livestock Philippines and Aquaculture Philippines this year, respectively. Several other industry associations continue to show and extend their full support to the show together with the Batangas Egg Producers Cooperative, National Federation of Hog Farmers, Inc., Pork Producers Federation of the Philippines, Philippine Veterinary Medical Association, and the Soro-Soro Ibaba Development Cooperative.

VisitorsHighlighting the booming aquaculture sector in the Philippines
The aquaculture sector significantly contributes in terms of food security in the country and provides livelihood to the community. Thus, this year’s event becomes more relevant as it is a concurrent event with Aquaculture Philippines, a side-pocket event that focuses on aquaculture nutrition, health, and production. It highlights a small pavilion of exhibiting companies with their products and services that are beneficial to the aquaculture sector. A pavilion will be instituted to exclusively cater to fisherfolks and the entire aquaculture community, and a series of talks will be staged to discuss the outlook of the aquaculture sector in the country, address various foregoing aquaculture-related issues and provide solutions to them, highlight trends and innovations, and share knowledge to create a learning ecosystem that can make an impact to the industry.

VisitorsLivestock Philippines is among the series of livestock shows in Southeast Asia organized by Informa Markets. Since 2011, Informa Markets has successfully held Livestock Philippines which has become the official hub of the livestock and poultry sectors in the country as it continuously creates new opportunities for livestock, poultry, and most recently, to work more in aquaculture. For more than a decade, the show has evolved into a centerpiece for markets, buyers, and traders as it has effectively connected the industry’s value chain from the domestic front up to the global scale which significantly helped improve the country’s livestock and feed production.

Visit www.livestockphilippines.com for more information about the event

Click here for visitor registration


Previous article: Livestock Philippines 2022 To Showcase New DA Programs

Eddy Ketels will step down as CEO of Orffa – Haiko Zuidhoff appointed as successor

Eddy Ketels will step down as CEO of Orffa at the end of 2023. He will be succeeded by Haiko Zuidhoff, who will start in his new role as of 1 October 2023.

Orffa logoEddy Ketels has been working for 35 years at Orffa. He became CEO in 2001. Under his leadership Orffa has developed from a local player, mainly focused on ingredients in Belgium and the Netherlands, into a global innovative value-adding company having presence in the main feed producing countries, offering a balanced portfolio of feed additives.

Haiko Zuidhoff has worked in Asia for 25 years and moved back to The Netherlands in 2022. He most recently served IMCD as President for the Asia region, overseeing IMCD’s vision, strategy and accelerated growth through both organic growth and M&A. Prior to IMCD he served in various senior leadership roles at Trouw Nutrition Nutreco and Corbion. His knowledge and expertise will contribute to Orffa’s strategy and vision to be a value-adding partner to the global animal production of today and tomorrow.

Haiko Zuidhoff will be based at Orffa’s headquarter in Breda, the Netherlands.

For more information, please reach out to info@orffa.com.

Poultry Industry is a very dynamic Industry and has its ups and downs. The typical challenges are pricing of Soya & Maize, Avian Influenza (Bird Flu), gut health, diseases, sanitation, quality of feed, spoilage due to light, oxygen, heat, humidity, temperature, etc. While these are commercial / manufacturing challenges, one big challenge faced by many Poultry organizations are Retaining its HiPo (High-Potential) employees. Organizations spend huge money and years & years to groom its people, to develop them. But one call from a different organization / head hunter may poach the employee. Not only Poultry, but Animal Nutrition & Health (ANH) is a very niche, small and well-connected industry. Funnily it is said, if someone sneezes in one company, it resonates in the other company. People are also reluctant to attend interviews in offices as someone may spill the beans. It has a very strong grapevine.

Trideep Chowdhury
By Trideep Chowdhury
Chief Consultant
Invictus HRM Consulting
trideep2000@yahoo.com

In this context, this article was written to provide few practical tips & tricks for employee retention (not text-bookish). In my own experience of leading HR for many MNCs, I have used these. Consider this conversation:

Two HR Heads, reporting to their Managing Directors, accidentally meet at the Airport, after a long time. For the purpose of this article, let’s name them as Priya & Rohit. Both are seasoned HR professionals and had been in the Animal Nutrition & Health (ANH) industry for more than a decade. Both of them know each other for some time. Owing to their busy schedules, they had not been in touch. Here’s how their conversation goes:

Priya: Hey Rohit!!!! Wassup, my man? Long time no see? Trust all ok with you?

Rohit: (coming straight to the point) Yeah, sort of? Employee Attrition rate is killing the Company and my boss does not take any cognizance of it. He neither takes any decision nor allows me enough decision-making powers to retain efficient people. He’s just focussed on the Business and P&L. Things suck man.

Priya: Totally understand, my friend. What’s the attrition rate?

Rohit: About 20%. How’s yours?

Priya: Around 12%. As you know the industry norm is between 8% – 10%. But don’t you think 20% is way too high?

Rohit: Yeah, I know. But how does one retain people? Does your Company have any strategy to retain people? I am sure, you guys are doing many things right. Please share some tips and I will show my boss, as to how to retain people, if proper strategies, tactics and operations, are in place.

Priya: It’s quite simple. We just see the offer of the employee and try to better it. Its operational and no strategy is required to counter these.

Rohit: (Now looks more confused than surprised) Does it work and what is the retention period? (He was actually expecting a “Life Saving” tips from Priya)

Priya: Mostly, it works and retention is also for quite some time. My boss is happy and I don’t have to struggle to retain them. I don’t waste my time on these & take this way out.

Rohit: Oh Ok… Actually, I was looking for more scientific, sustainable, long-term solution. In my opinion, quick-fixes don’t last long. In case any tips or suggestion, let me know.

Priya: Let me think about it, Rohit and will get back. Hey, that’s my flight announcement. Let’s keep in touch! Adios Amigos.

Now Rohit is in a dilemma. All the way back to his destination, he was toying with the idea of whether to take an easy way out OR be true to the organization (and to himself), provide a workable solution, using his HR and Man-Management skills, for which he was known for. He chose the latter.

Of late, this conversation is quite common in HR corridors. As the rumblings in the underbelly of Corporate grow louder with discussions on Retention, the HR illusionists, begin to worry. Why have employee retention become a hot topic and why HR Heads generally shy away giving vague reasons, such as:

  • “India is a developing economy and many opportunities are available” OR
  • “The competitor is poaching on our people as our people policies are not good” OR
  • “You know, there is always another Company who will pay more to our people” OR
  • “Our HR policies are not liberal enough to satisfy employee aspirations,” etc. etc.

Even if the above statements are true, what we as HR Professionals have to offer the Organisation and to our People. Let’s address some basic questions:

  1. What are the Macro signs of disengagement / unhappy employee?
  2. Why do people leave organisations?
  3. What make an employee tick / stay in the organisation?
  4. When should the organization, use tools / techniques of retention?
  5. What are the tested methods of Employee Retention?? And finally
  6. The big question – Whether Employee Retention to be considered as Strategy or Operation?

From here on, we take each of these questions diligently and as per my experience & exposure, the following may provide some tips, when an organisation / HR designs their retention plans.

1. What are the Macro signs of disengagement / unhappy employee?

The macro signs do not manifest overnight. The signals are in latent form and provide enough pointers to let the Management observe these. The Management should be sensitive to observe and many such signal may be:

  • Absenteeism rate is slowly creeping up.
  • Quality of employee deliverables are sliding down.
  • Employees making excuses to avoid attending Meetings, Townhalls, Events, etc.
  • Sales is going down and so is the profitability.
  • Productivity is uneven or going south.
  • Plunge in Customer Satisfaction ratings.
  • Spike in Customer complaints.
  • Suddenly employee(s) going silent or do not react to any progressive development.
  • Employee(s) becoming overtly critical on all things that are happening around.
  • Employee(s) becoming a doomsday prophet and bringing down the morale of others.

We need to have all our senses in peak condition to spot these and many more.

2. Why do people leave organisations?

Everybody knows this cliché – People don’t leave organisations; they leave bad bosses. While to this is true some extent, but there are many other attributes of the organisation, apart from the Boss, that compel an employee to leave. Consider:

1. Poor Leadership Style of Reporting Manager: Mr. Narayanmurthy of Infosys has rightly said, “People don’t leave organization – they leave bad bosses!” This is #1 reason why an employee will leave an organisation.

2. Poor relationship with boss, peer & subordinates: Many employees either burn-out or rust-out due to colleagues’ higher speeds or lethargy, respectively. Poor relationships also lead to lack of trust, which is very harmful for an organization where people work without trusting each other. If there are no peer pressures also, it may lead to attrition.

3. Role Expectation: When an employee joins an organization or promoted to a new role, if there is a role distance between the expectations and ground reality, s/he gets dissatisfied. Sometimes, the job has only responsibility and accountability but without any authority. The seeds to leave the organization are sown.

4. No perceived growth in current situation: The talented are ambitious – there is no doubt about it. If these people foresee that there is no growth (vertical / lateral) or challenging role ahead in the next 2 – 3 years, they will act as “tourists” and will leave as soon as a suitable role appears in other organizations.

5. No recognition / appreciation: People have an inherent desire to be appreciated / recognized for their jobs well done and on their achievements. This works as a panacea for success and the desperate intrinsic need “to be wanted”. If at all the appreciation / recognition is delayed or done at a wrong time / place, people tend to get dissatisfied.

6. Poor culture: An organization is known by its people and the culture that manifests values, beliefs, management style and freedom to work & experiment. Office gossip, politics, groupism, etc. de-motivate employees and propels them to the exit door.

7. Job stress: If the work pressures are more and lead to stressful life style, then such employees look out for changing their jobs. The stress could be due to any / many reasons such as demanding boss, micro-management, perfectionism, unrealistic timelines, unreal expectations, results, etc.

8. Work-Life imbalance: It is a proven fact that if you are happy at work, you will keep your folks happy at home. If the work pressures take a toll on your family life, please take it for granted that it is your spouse, who will not allow you to work in that organization – even if you are very happy with your work / the difficult working hours.

9. Better Prospects or Compensation or new job offer: Again, this is one of the commonest reasons provided by employees while leaving their organization. There is no reason or season for people to leave. When the employee’s need overtakes greed, the employee will leave. These are welcome attritions and we should show them the exit door quickly, before they disturb other employees.

Apart from the above, there are other reasons such as unsuitable location, higher studies, difficult working hours, marriages, family disruptions viz. ailing family members, divorce, deaths, etc. which are considered as genuine or true attritions.

3. What make an employee tick / stay in the organisation?

This is no rocket science. Everybody knows it and have experienced it. There are many surveys done on this topic. The outcomes are mostly similar and screams for attention on these four basic professional aspects. They are:

  1. Meaningful Role / Responsibilities
  2. Growth Opportunities – Vertically and/or Laterally
  3. Great Leadership with Respect & Trust as shared Values
  4. Good Working Environment

All the above aspects are self-explanatory and it fits all employees, irrespective of their levels / grades / hierarchy / roles. You will find more tips, as you read ahead.

(This is the end of Part 1 and look out for Part 2 in the next edition, where we will discuss about When should the organization use tools / techniques of retention? What are the tested methods of Retention? And Whether Employee Retention to be considered as Strategy or Operation?)

About the Author:
Trideep Chowdhury is an astute Human Resources Management professional with extensive experience of over 3 decades working in Companies viz. Provimi India/Cargill Inc., ITC Limited, Intervet/Schering Plough, Voith India, etc. He had been in the Board of Directors for Provimi India (a Cargill Inc. Company) for many years. Some of the sectors served by him are Manufacturing, Process, Pharma, Engineering and Consulting. He had worked with MNCs in most of his career and had rich Regional (Asia) & Global project experiences. Currently he runs his own firm, Invictus HRM Consulting. He could be contacted at trideep2000@yahoo.com or invictus.hrm@yahoo.com

18 May 2023: VIETSTOCK 2023 – The Premier International Feed, Livestock & Meat Industry show in Vietnam, is scheduled for 11-13 Oct 2023 at SECC, Ho Chi Minh City, Vietnam. The exhibition is now officially open for visitor registration.

Vietstock 2023 – Vietnam’s leading livestock exhibition
VIETSTOCK 2023 will be the unique one-stop business platform for professionals in Vietnam & region, who are involved in the farm-to-fork value chain for feed, livestock, meat & aquaculture products, to meet up, create new business opportunities, come up with new ideas and solutions. VIETSTOCK 2023 will be co-located with Aquaculture Vietnam 2023, open up more opportunities for cooperation and business development.

VIETSTOCK 2023 will be held for 3 days from October 11 to 13, 2023 (Wednesday – Friday) At Saigon Exhibition and Convention Center (SECC), 799 Nguyen Van Linh, District 7, City. Ho Chi Minh City.

At Vietstock 2023, more than 350 exhibitors and over 11,000 visitors from 30 different countries are expected to join.

Vietstock Expo Illustration
Vietstock 2023 – specialized exhibition on Feed, Livestock & Meat Industry

Open up new opportunities with Vietstock 2023
Visitors to Vietstock 2023 exhibition will be updated on trends and market information through all technical & specialized seminars, presented by leading experts in the livestock and aquaculture industry, and meat processing comes from many countries.

Visitor Registration OpenAt the same time, this is the perfect event to seek out new products, solutions and ideas from leading brands in the livestock, aquaculture and meat processing industries, perfect ways to grow their businesses and increase profits.

Register to visit Vietstock 2023 easily in 5 steps
Visitors to Vietstock 2023 can easily register online with just 5 quick steps.

Visit the registration link: https://ers.ubmthailand.com/vs23 or scan the QR code .

For more details about the exhibition, please visit https://vietstock.org/en/

Agrivet School has  just completed its first program with flying colours. 22 participants from all over India and Bangladesh took part in Industry Orientation Program-Poultry Business- Level 1 organized by Agrivet School during 19th to 24th February 2023 in Kolkata.

Agrivet LogoDr. Arindam Chatterjee, the Program Director, commented “Our Vision is to be the pioneer and front-runner in upskilling and re-skilling talent pool into an unmatched industry-ready workforce for new-age animal agriculture towards efficiency and sustainability”. “With this flagship program of Agrivet School has started its journey towards the Vision” Chatterjee puts enthusiastically.

The sales and marketing employees of various poultry additives, pharmaceuticals and biologicals companies like Avitech, Indovax, Ayurvet, Optima Life Sciences, Orffa, Alltech, Kemin, Glamac, Stone Water Nutrition, Raison Nutrition, Doctors Agrovet joined the program. The program received self-sponsored candidates too.

The 5 days fully residential program was a perfect convergence of hands-on experience of farms, feed mill and laboratories along with real-life wisdom straight from the industry experts. All the sessions took place in the Training Centre nestled in a lush green campus in the outskirts of Kolkata that houses Broiler and Layer Farms, Feed Mill and an Advanced Nutritional & Diagnostic Laboratory. “I was so excited that we actually produced a complete batch of pellet feed in the feed mill. This was an amazing experience for all of us” said Dr. Nikita Samant from Ayurvet. Mr. Arun Tiwari, Resident Director-Indovax explained “For the first time I saw live demonstration of post-mortem examination in a Layer bird. This is one-of-a-kind experience for me”. “I have attended 37 training programs before in my professional career. A few of them were of global standard and of international acclaim. This one from Agrivet School is as good if not better.” Said Arjun Vohra, CEO-Avitech Nutrition.

Industry experts like Dr. Sumanta Das (AGM-Integration, Hitech Hatch Fresh), Dr. Uttam Pal (Poultry Health Expert), Dr. Uddhab Sarkar (GM-CBF, Shalimar Group), Dr. Supratim Panda (Nutritionist- Shalimar Group), Dr. Abhijit Mishra (Freelance Nutritionist), Dr. Shivaji Dey (Founder Director-Agrivet), Dr. Sudipto Haldar (Research Director-Agrivet), Dr. Amrita Dhara (Founder Director-Agrivet), Dr. B.K.Mishra (DGM-Sales, Anmol Feeds) and Dr. Dibyendu Kumar Dey (Founder Secretary- INFAH) shared their experiences with the participants.

“The kind of insights from their day-to-day life the industry experts brought on the table was outstanding” said Ishaan Dev Kapur, DGM-Avitech Nutrition. Dr. Abhijit Mishra unearthed “This kind of interactive sessions are need of the hour for our industry. Many a times, I have seen that sales employees are not very clear on their objective while seeking my appointments. I too meet and work with my clients but I can’t imagine visiting them with unclear agenda”. Dr. Dibyendu Kumar Dey observed “Poultry industry is undergoing a severe crunch of skilled workforce. Such orientation programs can be a touchstone intervention in optimizing human capital for the industry”. “I have got a very interesting assignment to work on as a follow through of this Level-1 program. I am sure that I would complete the assignment in time and will qualify for Level-2 of this program” said Mr. Ranjith Lakka, RSM-Optima Life Sciences.

Biochem Pharma, the new generation Trusted Hi-Tech Life Science Company engaged in exploring new possibilities in animal health segments, launched its poultry nutritional products in Vietnam on 14th April 2023 at the Emerald Room, Lotte Hotels Saigon in Ho-Chi-Minh City.

Biochem Pharma LogoThe programme started with Welcome Speech by Mr. Nguyen Quang Phuc followed by introduction of Biochem group by its Director Mr. Meghal Mehta and Technical Presentation on products by Mr. LE Trong Giap.

Biochem Pharma introduced its company growth and future plans at the event. Thereafter, Mr. LE Trong Giap and Mr. Nguyen Phuc answered the queries of the delegates present at the event.

Biochem Pharma is successfully exporting its products in almost 9 countries today and spreading its wings strategically in International Market.

For details, visit https://biochempharma.in

ILDEX Philippines 2023: The Premier International Livestock Exhibition in the Philippines, powered by VIV worldwide

April 20, 2023: Manila, Philippines – VNU Asia Pacific, together with DeltaMan, the local partners, is proud to announce the launch of ILDEX Philippines, in co-location with the Philippine Poultry Show, on June 7-9, 2023, at the SMX Convention Center in Manila, Philippines. This three-day event will be a gathering of livestock industry professionals, animal health companies, breeding and hatching businesses, farm production companies, and feed ingredient and additive companies from the Philippines and Asia.

Philippines Companies Shine at ILDEX Philippines 2023
ILDEX Philippines 2023, the showcase for the latest technology & seminars for the poultry industry, livestock and dairy products, is set to showcase over 100+ exhibitors from more than 20+ countries worldwide. These exhibitors include leading animal health, breeding and hatching, farm production, and feed ingredient and additive companies in the Philippines.

Amongst the notable animal health business companies in the Philippines are Ariela Marketing Co. Inc, Boehringer Ingelheim Animal Health Phils. Inc., Evonik( Philippines) Inc., Hipra Philippines, Nutribiz Corporation, REFAMED Research Laboratory Corp., ENSON Laboratories., COMPANIA J.M. INC., DSM Animal Nutrition and Health, NOR-FEED, NUEVO MILENO, Nutrivet Pharma, Optimal Laboratories Inc., ORBIT CO, RNSV, SGS Phils. Inc., and Shaglani Trading Corporation.

Heritage Veterinary Corporation is one of the breeding and hatching businesses in the Philippines that will be present at the event. In addition, farm production businesses from the Philippines include Aviabest Farms Inc, Dominant CZ, First Citylink Enterprises, Jemcy Enterprises, Prime Agritech Corporation, ALMINCO, Emtech Hatchery System, Gartech Equipment PVT, MOBA, Nabel Asia SDN BHD, Royal Vet, and Tong Seh Industries Supply SDN BHD.

In addition, some of the feed ingredients and additives/feed production/feed tech breeding businesses that will be exhibiting at ILDEX Philippines 2023 include Arca Galleon Agriventures Inc., Easy Bio Philippines Inc., G-VET Marketing Inc., Inphilco Inc., Kemin Industries, Nezus Philippines Corporation, Promax International Corporation, Pure Bioscience Phils. Inc., Superiorvet Inc., UNAHCO Inc., PRYMARK, Vethealth Corp., Animal Care Eco System, Amazon Marketing Corp., Interfarma Nutraceuticals Inc., Golden Petals Agricultural Farm Equipment Trading, Brookdale Farms, Cargill Phils., CBPM Engineering/VSM, CJ Bio, Cobb, Diconex Phils. Inc., and Philmico Animal Health.

Global Companies Show Interest in Investing in the Philippines Market
ILDEX Philippines 2023, in co-location with the Philippine Poultry Show, is not only a showcase for local companies, but is also an opportunity for visitors to explore the latest technology and products from top-notch companies worldwide. Exhibitors from the USA such as Alltech Biotechnology Corporation, Church & Dwight Co. Inc., Elanco Philippines Inc., Novus International PTE LTD, U.S. Livestock Genetics Export Inc., Zoetis, and IDEXX Laboratories Ltd. Co. will be present at the event. Moreover, companies from Europe like Agriterra Corp, Philnutri Corp, and Philchema Inc. will also be participating in the show. Visitors will have the opportunity to learn about the latest technology and advancements in the livestock and poultry business from these international companies.

Who to meet
Who to Meet

With the participation of such a diverse range of companies from different sectors of the livestock industry, ILDEX Philippines 2023 promises to be an exciting and informative trade fair for all attendees.

Ms. Panadda Kongma
Ms. Panadda Kongma,
Director of Agribusiness and Operations at VNU Asia Pacific

According to Ms. Panadda Kongma, Director of Agribusiness and Operations at VNU Asia Pacific, the demand from exhibitors to focus more on the Philippines market has led to the creation of ILDEX Philippines. “The Philippines is a high-growth economy for the livestock and poultry business in Asia, and we are committed to serving the needs of the industry with this trade fair,” she said.

Pre-Matching Value-added in VIV CONNECT APPLICATION
ILDEX Philippines is also set to draw interest from stakeholders across Asia, with strong support from both local industry and international federations. The organizers have invited potential stakeholders to attend the show and connect with the global livestock community through the VIV CONNECT Application by VIV worldwide.

Mr. Kevin Zhao, Project Manager of ILDEX Philippines said that “We would like to invite you to join the VIV CONNECT application, the digital platform designed for ILDEX participants. Our event provides visitors and exhibitors with an additional and free way to connect, explore and promote through the mobile App.” he said. The App serves as a useful tool for both ONSITE attendee navigation of the floor plan and online participation.

With the VIV Connect App, visitors can easily navigate through ILDEX Philippines and the Philippine Poultry Show, access the latest exhibitor lists, discover exciting sessions, and connect with potential suppliers and buyers at the shows. We encourage you to download the App and take advantage of this fantastic opportunity to enhance your experience at the event.

Apply for the Hosted Buyer Program at ILDEX Philippines
ILDEX Shows is pleased to announce the opening of its Hosted Buyer Program. This special campaign invites potential buyers from the poultry and livestock industry to visit the exhibition and explore investment opportunities in livestock equipment, new services, and technologies for their farms or companies.

The Hosted Buyer Program is designed to target global brand customers in the Philippines market, including distributors, technical managers, engineers, sales managers, nutritionists, researchers, senior management (CEOs, MDs, GMs, and owners), consultants, and farm owners. Selected buyers will receive various supportive programs to visit the show, such as round-trip flight tickets (economy class), accommodation at official hotels at the event Ildex Philippines Pre Registerlocation, access to onsite business lounges, and pre-arranged onsite business matching meetings. Interested buyers are welcome to contact us at ildex@vnuexhibitionsap.com to apply for this program and to receive more information about the criteria for selection and individual package details.

Pre-register is now available online
Registration for ILDEX Philippines is now open. Click to register. Visitors who register online will receive a free badge for the event.

Save the date:

ILDEX Philippines, in co-location with the Philippine Poultry Show, on June 7-9, 2023, at the SMX Convention Center in Manila, Philippines.