In an exclusive interview to Poultry TRENDS magazine, Dr Leena Bora shares her career journey and experiences as a women working in an industry that deals with veterinary pharmaceuticals.
Vamso Biotec’s Commercial Director, Dr Leena Bora, says that in order to succeed, every women must believe in herself and be brave enough to speak up.
Here’s more about her inspiring journey and her advices to other women in the Animal Health Sector.
Brief Introduction: Dr Leena Bora, a native of Assam, graduated from the College of Veterinary Science in Guwahati with an undergraduate degree in veterinary science and a master’s degree in veterinary medicine. When she joined Cattle Remedies India Limited as a Product Executive in November 1999, it was the beginning of an exciting journey for her. Over the years, she has worked for different companies and handled different responsibilities. Her persistence never wavered despite tough challenges. She spent 11 years working in Marketing & Technical in the ruminant segment before taking on the role of managing sales in poultry. Her entire career prepared her for her current role as a Commercial Director at Vamso Biotec Pvt. Ltd. She served as the Chief Operating Officer of Saife Vetmed Pvt. Ltd. before joining Vamso. Associate Director at MSD Animal Health, AVP at Hester BioSciences, Group Product Manager at Bayer Animal Health, Group Brand Manager at Ranbaxy Animal Health were some of her previous assignments.
How would you describe yourself in a few words?
The professional me is a veterinarian who has been working in the private sector for more than two decades and explored a good part of India while pursuing a career in marketing & sales. My view of myself is one of a people person. Outside work, I enjoy reading books and being with nature.
What made you decide to become a veterinarian?
My father is a veterinarian as well, so the decision to become one came naturally to me. I have been greatly influenced by his dedication to this profession. Growing up, I often accompanied him as he handled cases. It wasn’t long before I knew what terrain was suitable for dairy or poultry farming, and that humans & animals have similar body systems which explains their similar approaches to treating ailments.
When you started your career, veterinary pharma was not a sought after career choice for lady vets. What inspired you to join the same?
It is true, I was the first lady vet from North East India to have opted for the veterinary pharma industry. Back then, government jobs or academia were the most popular career paths for women vets . In all honesty, my entry was purely by chance. I recall a particular day, while I was in my 2nd year of Ph.D., when one of my professors presented me with a visiting card of a regional sales manager of a private veterinary company and told me to talk to him. The manager I spoke with just asked, “Are you ready to enter a field where lady vets are rare”. Even before I knew what the job entailed, I immediately said yes. There began my journey with excitement about venturing into an unknown arena and willingness to face challenges as they arose. It was a great start, and I haven’t looked back since.
When you began your career, could you imagine yourself in a leadership role in this industry.
I started as a product executive and it didn’t take long for me to become interested in what I was doing. Soon, I found myself preparing for bigger responsibilities. Initially, I focused on just the next promotion. I learnt a lot from every position I took up whether it was in marketing or sales. Besides traveling across the country and abroad, I spent a lot of time in the field and interacting with different stakeholders of business. My position just sort of evolved over the years.
Please tell us about someone who has inspired you the most. Are there any other women you have drawn inspiration from?
A person who has overcome obstacles & adversities has always inspired me. I have drawn inspiration from many women. My earliest inspiration was a woman I saw ploughing fields with a yak on the slopes of Arunachal Pradesh. It was striking because I’ve always seen a man do this role that too using big humped bulls in plain land, not a women in hilly landscapes. That’s when I realized, whether you are a man or a woman, if you really want something, you can achieve it. Years later, as a marketer, I was inspired by Indira Nooyi’s strategic reorientation of Pepsico with an emphasis on health and the environment. Fortune ranked her as the number one most powerful woman in business in 2009 and 2010.
Power means something different to everyone. What does power mean to you?
I feel influence to be a better terminology than power. When it comes to power, it emanates something authoritative & dictatorial about it.
In your opinion, what is the most significant barrier to women’s leadership?
The feeling of self-doubt. I have often seen that when it comes to speaking up for themselves, women tend to hesitate to be vocal and often learn this quite lately on in their careers that they should have opened up. This hesitation deprive them of what they actually deserve.
Have you noticed assumptions or biases as a female leader?
Yes, couple of them actually. People often assume that women’s promotions are by virtue of being female. I find it very discourteous and unacceptable. The chances of a company promoting someone without merit are slim, regardless of its diversity policy. Moreover, there is the assumption that women leaders in our country will not be accepted. Once I was told in an interview of a very reputed company that “You are the most perfect fit, but we are not sure whether men in your team will accept a women leader, especially in India”. I was literally stunned and did not know what to say. Isn’t there enough historical evidence about women leadership in our country?
What do you think helped you the most to make a career as a women. What was your success mantra?
Enjoying what I am doing, staying close to my strengths and being confident to do it well has always worked for me.
If you had to pick up the best pieces of business advice you have received, what would that be?
There are two in particular that I’d like to mention. First, embrace your uniqueness, stay true to yourself and don’t let anyone define you, your life or your future. Second, you don’t have to know all the answers. Sometimes saying no is okay, that does not mean you are weak.
In your career as a female leader, what leadership lessons have you learned?
As an example, let me tell you about an incident from a few years ago. One evening, my colleagues planned to have dinner with some visitors after having a full day meeting with them, but I wasn’t invited since I was the only woman in that group. Although that experience was unpleasant, I learned about inclusion from it. Regardless of gender, there was a valuable lesson here for all leaders.
What do you do when you need to unplug from your work? What energises you the most?
I make a long list of things to do for the weekends or holidays. Visit friends and family, do yoga or go for a walk. My most favourite pastime is seeing the world through my camera lens, and I love spending time with it. After a busy week or a busy month, a photography tour totally rejuvenates me.
Which other industry would you have chosen if you had the choice.
The mobile industry. This industry has undergone amazing changes over the past few years. It is no longer about calls and messages, for which the mobiles were originally designed. Nowadays, it’s all about cameras, GPS, high-speed data modems, scanners, app stores and so much more.
The theme for International Women’s Day 2023 is “DigitALL: Innovation and technology for gender equality”. What would you say in this regard.
In a survey conducted by NFHS, the percentage of women and men who have ever used the Internet in India was determined. According to the report, only 42.6% of women have ever used the Internet, compared with 62.16 % of men across the country. The average rises to 56.81 % for women and 73.76 % for men in urban India. The figures for rural India are much worse: only 33.94% of women, compared to 55.6 % of men, have ever used the Internet. However, our country is not the only place where this disparity exists.
Increasing digitisation of workflows is one of the major changes that occurred post-Covid. It is therefore imperative to adopt digital technologies. Whether it is attending a course, calling someone, making a bank transaction, or booking a medical appointment, our lives are strongly reliant on technology today. I believe that it is crucial to bridge the gaps and disparities in digital connectivity wherever it exists.
Any advice for young women entering this industry ?
You do not need to prove that you are equal to men. It’s been my experience that women at times are overstressed trying to prove their equality with men. Just keep a positive attitude, do your best and enjoy while you are at it. Do not be afraid of taking the first step and never let anyone or anything to stop you from being the best version of yourself.
“Higher the consumption, better is the performance” is a popular saying amongst the poultry fraternity. This popular saying may not be a universal scientific truth but it surely highlights the importance of feed intake (consumption) in the performance of the flock as the amount of feed consumed by poultry is closely associated with the growth performance. Ever growing genetic potential of broilers is further demanding the increase in feed intake by the birds as modern commercial broilers will not grow to their full genetic potential unless they consume their full nutritional requirement each and every day. Simultaneously, it is also now accepted that with higher sustained genetic potential, we now have bird strains that are perhaps more sensitive to any given diet change. Scientific community have equivocally reported that beside adequate diet formulation, maintaining maximum feed intake is the single-most important factor that will determine the rate of growth and efficiency of nutrient utilization in birds.
A slight or ‘transient feed refusal’ is quite common in broilers when the pelleted diet is first introduced in the feeder but recently a rampant increase in the feed refusal incidences have been reported both from poultry farmers as well as the feed milling industry that too from across the different climatic zones and in different time of the year.
To understand this sudden increase in the feed refusal incidences at the farms, it is highly imperative that first we understand the fundamental physiological theories which explains the feed intake control in birds.
Unlike mammals, there is no one theory which explains the control of appetite or feed intake in birds but the most accepted theory explains that a number of signals arrive at the cerebral cortex or hypothalamus and stimulate those nerves that pass through the hypothalamus, from where other nerve networks transmit information to the organs, such as the gizzard, liver, intestine and pancreas. These signals come directly from the food itself (color, shape and smell), whereas others originate from the intestinal tract following the ingestion of food. In contrast to mammals, visual and textural properties of food have a much greater influence on feed intake of birds than taste or smell. The bird will not readily consume feed if it does not recognize it as food by visual means. Birds are also quite sensitive to shape.
Feed Refusal – Dietary or Sensory?
There are several factors which can cause feed intake problems in the broilers and may be broadly categorised as:
Dietary Factors &
Sensory Factors
Dietary Factors: Dietary factors that influence feed intake is mainly related to dietary nutrient composition (either deficiency or in excess to the bird’s requirement). Dietary energy has the most predictable effect on feed intake of broilers birds. Feed intake will decrease as dietary energy content increases and will increase as dietary energy content decreases, until it is limited by either gut fill or other physiological limitations. Layer birds manifest better adjustment in their energy consumption as a consequence of dietary energy concentration than the broiler. Dietary protein and amino acid content have more of an indirect effect on feed intake than any direct effect. Similarly, dietary vitamins and minerals, anti-nutritional factors produced by fungal or microbial metabolism in the feed including managemental issues regarding access of feed and water apart from environmental or disease factors also have its effect on feed intake.
Mostly, if the feed refusal is because of dietary factors, this would be common among all flocks rather than one or selected individual flocks.
Sensory Factors: Sensory factors that influence feed intake can be categorized in three basic stages of food ingestion:
Food Recognition;
Food Prehension & Ingestion; and
Gastrointestinal Activity.
Every time a nutritionist formulates a feed formula with new ingredients, it doesn’t only change the nutrient composition but also the feed pelleting ability during feed processing in the feed mill as well as its final palatability by the birds because of its major change in feed texture. Changes in the physical characteristics of the feed are the main reason behind sensory influences or an alteration in the feed intake. Main physical characteristics of pellets feed texture (dryness & moisture), feed hardness/density, feed colour, feed taste etc.
The physical nature of the feed, namely, the combination of feed texture and hardness, are the overwhelming factors impacting feed intake at the time of diet change, as clearly seen in the transition from crumbs to pellets in young broilers. Changes in ingredient composition and nutrient profile are intimately linked, and together can represent an important additional novel change during this transition. Feed colour and taste are of lesser importance but this maybe because we don’t yet fully understand their significance to the bird.
Recent trends of feed refusal observed in several broiler farms across India have been quite baffling. The pelleted feed from the same batch, supplied to several broiler farms have not only reported farm to farm variation in the feed intake but also some incidences of complete feed refusal. Though it is often difficult to identify the root cause problem of feed refusal unless a complete review of feed and management practices is made but surprisingly sooner the farm switched to a different batch or say new brand of pelleted feed from different manufacturer, the feed intake was immediately resumed. This clearly highlighted the sensory challenges being presented in that particular pelleted diet.
After careful comparative observations between several pellet samples, it was generally noticed that feed texture and pellet hardness were the two most distinguished factors responsible for the rise of feed refusal or scratching incidences at the farms.
Feed texture
Let’s talk and discuss more about the feed texture aspect first. Feed texture is the most important factor which influences the feed consumption in the birds. Mechanoreceptors and chemo-receptors clustered in the birds mouth (taste buds), helps the birds rapidly gauze the feed’s quality by its textural properties. Chickens have an average of about 360 taste buds, out of which approx. 50% located in the palate, around 40% in the floor of mouth, and rest only 4% in the tongue. This taste bud distribution in the buccal cavity of the poultry is directly associated with the contact time of the feed on the different areas of the mouth to enable better gustatory discrimination. Even though poultry have far less number of taste buds than mammals, they do have a good sense of taste and changes in taste. Research papers also concluded that birds are more responsive to weakly flavored foods than strongly flavored foods indicating that a bird’s sense of taste can be overwhelmed.
Also, because of the very high degree of keratinization of the beak, birds have very little ability for oral manipulation of the any kind of feed offered. Feed particles must first be picked up and positioned by the beak and then a forward thrust of the head along with particle release moves the feed to the back of the mouth where it is coated with viscous saliva before swallowing. If the feed is too finely ground and not properly pelleted, it interacts with the saliva and forms a sticky mass that solidifies and interferes with prehension, especially when the diet contains high percentage of broken rice, millets, wheat or other small grains. Researches have confirmed that though mouth cavity of poultry is quite dry, there is a certain role of saliva to first moist and lubricate even the drier feed to push it well down the esophagus.
Though chickens are considered seed-eaters, the efficiency of feed intake is greatly dependent upon the particle size and shape that complements the physical attributes of the bird’s mouth. And this makes uninformed feed milling and feed processing a complete ‘no’ to the feed industry. Birds have clear cut difficulty in consuming pellets that is too large or too small relative to the dimensions of its beak. As poultry do not have teeth, so large particles or pellets cannot be “bitten” and divided into smaller ones. But simultaneously research also suggests that when given a choice, young broilers prefer large particles and generally avoid the smallest particles. Although poultry can apprehend fine feed, they cannot do it efficiently without significant feed wastage. Moreover, they must work more to consume a fine feed than pelleted feed, essentially reducing the productive energy of the feed. If the diet is offered as a meal, consumption will diminish in the young bird when particle sizes are small. If the mean diameter is below 0.8 mm this response becomes clearly noticeable. The depressive effect is proportional to the reduction in mean diameter of the particle. On average each reduction of 100 microns (0.1 mm) is associated with a decrease in intake of 4%. That is the reason why finely ground feeds are poorly consumed by poultry.
Generally the pellets are processed poorly under extreme low moisture and high temperature (with or without high die compression) conditions in tropics, which causes both Maillard Reaction Products (MRPs) as well as Caramelization (a hardened candy effect on the pellet surface) giving the impression of a well formed pellet but a very rough, brittle and a hard pellet surface which poorly affects the feed texture. At the similar die compression and conditioning temperature, the Maillard effect is most profound in all those pellets where moisture lack in penetrating the feed chemistry (particular to starch) which causes the glucosidic link to break away in excessive frictional heat inside the die passage and to react with the lysine. Though not reported, but this could be an interesting future research on Maillard, which involves aldol condensations (an aldehyde-amine condensation reaction) leading to the formation of polymeric compounds called “Melanoidins” (this is what we see in the darkened bread crust) on the surface of pellet and which may be negatively affecting its feed texture and taste.
The presence and proper penetration of water in feed chemistry not only affects the pellet texture but also its structure and uniformity. Even the small amounts of bound water that occurs in feed may have a marked effect on the pellet texture. Feed industry high dependence on PDI (Pellet Durability Index) as only benchmark parameter for pellet quality is certainly now playing a detrimental role to further improve the processed pellet feed quality.
Final moisture available in the pellets have a great significance on determining its texture which make the pellets appear either soft, rough or smooth. Total moisture of the pellets can be defined as bound moisture which is the initial moisture in the ingredients plus added moisture from steam condensation and water added at mixing, if any. In a field survey, we observed that feed pellets with higher than 11.5% total initial moisture had the lowest hardness or feed refusal issues at farms but as the total moisture kept going low below < 10% and up to 8-9%, there was significant increase in pellet hardness along with feed intake issues. Possible explanation of this phenomenon is that relationship between gelatinization and pellet hardness. The feed pellets with higher degree of gelatinization might be softer than the ones with lower degree of gelatinization which is related to the superior distribution of gelatinized starch across the pellets. In general, pellets having adequate moisture content exhibited a texture that is moist, juicy, tender and chewy. But in the pellets where moisture content got lowered, undesirable textural attributes such as dryness, hardness or tightness occurred to the pellet.
Hardness
In a random field study conducted in Northern region of India (Haryana & Punjab), broiler feed pellets (of 3 mm diameter, at average PDI >80) collected from different feed mill factories have shown that broiler farms fed with the pellet hardness range of 2.4 to 3.8 Kg/N and a final moisture range of 10.5 to 11.5% have got significantly higher feed intake than the pellets with hardness range of 4.0 to 5.2 Kg/N and having a moisture range of 8.5 to 10%. Once the hardness of pellets exceeded more than 5 Kg/N and moisture range remained under 10%, complete refusal of pellets was reported from the maximum number of the farms. Hardness of the pellets is defined as the amount of force required to crush the pellet and it can be calculated based on hardness value by dividing the hardness or maximum force to break the pellet (N) by the surface area of the probe (m2). The length of each pellet sample was controlled at the average of 8.5 ± 0.3 mm and diameter at the average of 3.0 ± 0.2mm.
Pellet hardness was analyzed by diametrical compression with Hardness Analyzer (supplied by M/s Insize Co. Ltd.) while the moisture was analyzed with (Portable Moisture Analyser and MX-50 Moisture Analyser).
Pellet Durability Index (PDI) was determined by putting 500 gm of feed pellets into a tumbling box and spinning at 50 rpm for 10 minutes.
Other Factors
Apart from pellet texture (dryness) and hardness, colour, taste and nutrient/ingredient composition may also contribute to feed refusal but may not be as negatively as these former two sensory factors. A transient change in feed intake or refusal may happen because of ingredient /color or taste in response to feed regime change, but it is clear that the main factor impacting ‘feed refusal’, is feed texture and hardness. For broilers, the most challenging and noticeable period of ‘feed refusal’ is reported at the time when the change from starter crumbs to grower pellets happened.
Graded Response to Feed Refusal
The fear of feed refusal that broilers “wont feed pellets” at an early stage of growth cycle has pushed several poultry growers in the country as well as feed manufacturers in several markets to produce and offer crumbs even much later in the production cycle. There are lots of feed millers who are producing and selling even ‘finisher crumbs’ ignorant to the fact that feeding crumbs will have a bigger impact on reduced growth than accepting any transient feed refusal at an early stage. Not a single research paper has been found which supports feeding of crumbs to finisher birds. But, nutritionist and manufacturers have not only to formulate and process a well nutrient balanced pellets but also a pellet which is easily acceptable and easy to ingest.
The rising incidences of feed refusal and lower feed intake is delaying the introduction of pellets change because of the perception that young birds “will not eat pellets”, this is ensuring reduced feed efficiency. We cannot expect the same feed efficiency of birds fed pellets (vs small crumbs) introduced at 15th day vs as late as 24th day. Research papers also do not support this argument that changing to pellets diet sets the bird back by 2-3 days. Meticulous observations also reveals that for individual birds transient ‘feed refusal’ is observed mainly in the first 20 minutes but that within 24 hours of the diet change, there is compensatory feeding that normalizes, or even exceeds, expected feed intake for that day.
Careful observations have also revealed that the broilers initial reluctance to eat pellets is associated with certain behavioural changes. Birds actually approach the feeder more often at this initial change of feed regime time, but this is often associated with a ‘closed beak’ which supports the observation of birds ‘playing’ with the feed or even scattering feed onto the litter. In the first 20 minutes there are also more instances of birds picking up the pellets but not swallowing them, so again they may be dropped onto the litter. In another report, dropping pellets onto the litter increased 10-fold in the first 20 minutes after initially offering pellets, although actual wastage was just a few gm/bird. However, pellet hardness and colour have been shown to have little impact on this transient ‘feed refusal’ behaviour.
To handle this issue of transient feed refusal at poultry farms which is an inevitable and inherent behaviour, one can add 5% pellets to a crumbed feed 5-7 days ahead of the changeover is one approach that can make sure that birds have access to some pellets prior to the changeover as one approach. Another obvious approach to reduce the adjustment time to any change in feed regime at farms is to feed 50:50 (crumbs: pellets) as the first delivery.
However, when the refusal of feed is prolonged and feed intake doesn’t get normalized within the couple of days at farms, immediate attention should be paid to improve sensory factors like feed texture and hardness along with the total moisture in the pellets.
Conclusion
As with many situations in life, poultry do not like change in any aspect of environment including the diet change. The poultry likes consistency in its environment, including in its diet, and to some extent ingredients used to formulate its diet. However, there is surprisingly little information available on how broilers respond to these abrupt ingredient/diet changes that are necessary as part of modern lifecycle feeding regimes. Once the poultry have become used to one form of presentation of feed, a certain amount of adaptation is necessary if another is provided. And, to help this adaptation, feed millers & processors now have increasingly bigger role to maintain major sensory factors of diets like feed texture (smoothness, dryness, softness) and hardness. Poultry that are fed pellets will need some time to get accustomed before being able to eat the same quantity of feed if the ingredient or diet are to be changed to a meal. Maintaining major sensory factors like feed texture including pellet dryness/hardness will surely reduce this adaptation or shorten the adjustment time for poultry in the farms. Change in the taste and smell of diets are pretty less sensitive to poultry, if compared to mammals as observed in the farms and may not be that important as sensory factors.
About the author:
Dr Naveen Kumar, B.V.Sc & A.H (Gold Medalist), M.V.Sc (IVRI, Bareilly) is a food & oil seed grains storage specialist and a finished feed quality expert for Asian and other tropical countries. He also Business Director of Delst Asia and is located in Faridabad, India. He can be reached at naveensharma21@gmail.com, Mobile +91 93502 89123.
After four long years, the time has come to raise the curtain on VIV Asia 2023 at IMPACT in Bangkok and do business face-to-face again. The floor is set to welcome visitors and exhibitors from the global feed to food and meat-processing value chain.
VIV ASIA & MEAT PRO ASIA GRAND OPENING
Thousands of participants from the feed, meat and aquaculture industries from around the world will be meeting from 8 to 10 March at VIV ASIA 2023, co-located for the first time with Meat Pro Asia, making this, the most complete Feed to Food global trade show edition in Asia.
The heart of VIV Asia, the VIV Square, will offer exciting events, from conferences with eminent speakers to networking events with country delegations and happy hour activities to celebrate the 30th Anniversary of the leading livestock event in the region.
“We are overwhelmed by the positive response of the industry on VIV Asia 2023, both in terms of exhibitors participating and registered visitors. The VIV shows have always been places where the whole industry comes together: manufacturers, suppliers, buyers, distributors, governmental bodies, research, media everyone. VIV Asia is the best example for this,” states Ms. Birgit Horn, Managing Director of VIV Worldwide.
This year, the co-located Meat Pro Asia, exclusively focused on processing and packaging, offers an even greater range of product variety than ever before. Mr. Richard Li, Executive Director, Messe Frankfurt (HK) Ltd explains: “We are thrilled to be opening a new chapter for sourcing in one of South East Asia’s most important food producing regions. In particular, the internationality of this first ever edition is something we are extremely proud of, with exhibitors from more than 20 countries and regions taking part. Buyers are presented with high-quality processing and packaging solutions from all over the world through this international presence.”
UNPARALLELED EXHIBITOR PROFILES
More than 1.200 exhibitors will showcase not only an extraordinary variety of products, but innovations, knowledge, and services related to animal husbandry and animal nutrition. Just like at every VIV show, attendees at VIV Asia 2023 will network with industry professionals intensively and also gain valuable insights into the latest industry trends and by that being able to create their business outlook for the upcoming two years.
The industry names present this year include global and regional market leaders from Asia, Europe, America, and the Middle East – all under one roof. With an array of species covering poultry, aquaculture, dairy, swine and cattle/calves – the show has lots to offer for all professional players in the animal protein production including the downstream part of the supply chain.
OVER 120 SESSIONS STACKED WITH KNOWLEDGE
With a focus on cutting edge know-how, VIV Asia‘s conference program will offer attendees a unique opportunity to gain insights into the latest innovations and technologies, as well as best practices from leading industry and research experts. Over 200 high-level speakers will be joining from all over the world, shaping this year’s conference program up to be one of the most comprehensive and informative events in the industry.
The sessions offered at VIV Asia 2023, are initiated by the organizers, exhibitors, leading research institutes, knowledge partners and industry associations. Attendees will have the chance to hear from experts on a wide range of topics, such as early feeding, feed efficiency or controlling Avian Influenza, maximizing dairy farm margins, improving gut health, sustainable solutions for animal production and many more. Some of the conferences require an entry fee, but the majority of the program is free to visit. An early registration to different sessions is highly recommended, however visitors can still attend some of the conferences registering onsite depending on availability.
Other important events planned by the VIV Asia show partners are the WPSA (World’s Poultry Science Association) Pakistan Poultry Industry Symposium 2023, the DPC (Dutch Poultry Centre) Netherlands reception, the HubOrange Asia Inspiration Forum, the Global Dairy Farmers initiative on How to Build Your Sustainable Dairy Farm, and the International Poultry Council event “TRANSFORM”, a consortium to address transboundary and zoonotic diseases and antimicrobial resistance, among a list of many more.
HASSLE-FREE TRANSPORTATION AND NAVIGATION ON SITE
To make the journey to and from the event easier for visitors and exhibitors, VIV Asia has arranged a free shuttle service that will operate on a set schedule. Attendees can access the full shuttle schedule and book their rides through a QR code available on the show’s official website. The shuttle service will provide a hassle-free transportation option to and from IMPACT, allowing attendees to focus on making connections and conducting business.
In addition, VIV Asia has created a step-by-step video guide that showcases the features of IMPACT and helps visitors navigate the venue with ease. The guide will be available on the show’s official website and will be a valuable resource for attendees who may be unfamiliar with the venue.
For attendees who have pre-registered for VIV Asia 2023, badge collection will be available at the entrance. Those who have not yet registered can do so on-site and then proceed to collect their badges. With streamlined registration and badge collection, visitors can quickly get started with their business at the event.
Thailand is now fully open to visitors from around the globe, without any entry requirements. This means that attendees can enjoy a seamless and welcoming experience at VIV Asia 2023 and its co-located Meat Pro Asia show.
Sustained consumer demand continues to drive the poultry meat sector, while there is a need to step up investment in infrastructure in the value chain as well as ensuring reliable feed supplies.
Livestock sector plays a critical role as a subsector of agriculture in the Indian economy. The sector has huge potential in terms of its contribution in total economy, employment generation and world trade. The sector comprising poultry meat, eggs, dairy and fisheries witnessed a compound annual growth rate (CAGR) of 8.15% . As per the estimates of National Accounts Statistics, 2020 for sector wise Gross Value Added (GVA) of agriculture and allied sectors, the contribution of livestock in total agriculture and allied sector GVA (at constant prices) has increased from 24.32% (2014-15) to 29.35% (2019-20). Livestock sector contributed 4.35% of total GVA in 2019-20. Development of the livestock sector has led to improvement in per capita availability of milk, eggs and meat.
According to FAOSTAT production data for 2020-2021, India ranks 3rd in egg production and 6th in broiler production in the world. Egg production in the country has increased from 78.48 billion in 2014-15 to 122.11 billion 2020-21. The per capita availability of eggs is at 91 eggs per annum in 2020-21. Meat production in the country has increased from 6.69 million tons in 2014-15 to 8.80 million tons in 2020-21. The average per capita consumption of meat in the country is around 5.7 kg per annum.
As per the Department of Animal Husbandry and Dairying, more than 85% of India’s poultry meat is produced by organised commercial farms and the rest is produced by backyard poultry, mostly in the rural areas. Out of commercial broiler production, major poultry companies who follow vertically integrated operations have a share of around 60-65%. The poultry sector at present provides employment opportunities to around 6 million small and medium farmers (who own farms with 5,000-10,000 broiler size).
Driving demand of Poultry Meat
In the last three decades, the India poultry market has undergone significant transformation, and the region has emerged as one of the major sectors of the economy. The poultry market in the country is being largely driven by the rising disposable incomes and changing consumer food habits. In the post Covid19 pandemic phase also the demand for the protein rich food like poultry meat and eggs have increased sharply. The growing awareness regarding health and wellness is further driving the demand for a protein-rich diet.
According to industry estimates, the Indian poultry industry in 2022 was valued at around $28 billion. Aided by the increasing popularity of online services and growing online food delivery channels, the market is expected to witness a further growth in the next 5 to 10 years with a growth in CAGR of 8.1%.
As per Agricultural and Processed Food Products Development Authority (APEDA) data, in 2021-22, India exported 3,20,240 tons of poultry products valued at Rs 529 crore ($ 71 million). Traditional export destinations have been Oman, Maldives, Indonesia, Vietnam and Russia. Malaysia for the first commenced importing eggs from Namakkal (Tamil Nadu) recently. Though both the quantity and value of the exported processed poultry products have increased during the last few years and further efforts are being made to increase poultry exports from India, the trade is very small in comparison to the global trade.
To support the livestock sector, the government has initiated several measures. The Animal Husbandry Infrastructure Development Fund (AHIDF) of Rs 15000 crore is being implemented from June 2020. The key objectives of the scheme is to fulfill the objective of protein enriched quality food requirement of the growing population of the country and prevent malnutrition. As far as poultry development is concerned the fund has provisions for technologically assisted layer farms with environmentally controlled systems, broiler breeder farms with environmentally controlled systems and hatcheries with environmentally controlled facilities. The support is also provided for Meat processing and value addition infrastructure and establishment of animal feed plants including poultry feed.
Under AHIDF, farmer producer organizations (FPOs), Micro Small and Medium Enterprises, Section 8 Companies, Private Companies and individual entrepreneur availing credit facilities will get 90% loan for which 3% interest subvention is provided by the Central Government. The Central Government is also providing Credit Guarantee of 25% of total borrowings for those projects which are fulfilling the definition of MSME projects.
The National Livestock Mission has been revised and realigned with an outlay of Rs.2300 crore for the five years commencing from 2021-22. The mission aims at development of entrepreneurs in rural poultry. The central Government is currently providing 50% subsidy up to Rs 25 Lacs to establish parent farm, rural hatchery, brooder cum mother unit for production of hatching eggs with minimum 1000 parent layers and chicks and rearing of the said chick up to four weeks in the mother unit.
The Self Help Group, Farmers Producer Organizations organization’s (FPO)/Farmers Cooperatives organization’s (FCOs) /Joint Liability Groups (JLGs) and Section 8 companies can avail financial assistance under the mission. Department of Animal Husbandry and Dairying has developed an online portal for a completely digitized Process with all the important documents to be uploaded on the portal nlm.udyamimitra.in.
Key future challenges
Rising consumption of poultry meat, supply of feed in the coming years has to be sustained to avoid volatility in the feed prices. Poultry feed comprises mainly maize and soya meal and the country needs to increase supplies of feed in the coming years. Another key challenge is that soybean productivity has largely stagnated in the last few years. In August 2021, as an exception due to domestic supply constraint, the government had allowed import of 1.2 million tons of genetically modified (GM) soybean meal to help the poultry industry tide over higher feed prices.
The government must take steps to increase feed supplies and allow cultivation of GM hybrid soybean so that future feed supplies could be assured. For the future demand of poultry meat, the government must liberalize imports of GM soybean meal and maize.
Trust on creating infrastructure of Poultry Processing
Processing and marketing of poultry range from live bird markets to highly sophisticated, fully automated, adhere to International Standards Organization (ISO) certified facilities and ready-to-eat convenience products. Lack or inadequacy of refrigeration is probably the biggest challenge poultry industry faces.
The poultry industry in the country is consistently growing due to the use of modern technology and there has been a gradual shift in demand from live bird to fresh chilled and frozen poultry product market. The government must step in supporting the sector in creating infrastructure for reducing losses in the poultry value chain. The better transportation infrastructure for live birds and more cold storage facilities for the processed meat will go a long way in modernizing the industry while sustaining the future growth prospects of poultry meat. Although the wet market continues to dominate the poultry industry, there has been a significant increase in e-commerce with the expansion of home delivery of various poultry meats and processed meat. Now there is an urgent need for setting up of modern poultry processing plants to cater to both domestic as well as export markets.
Mr. Neeraj Kumar Srivastava, Managing Director – Novus International (South & Southeast Asia), Former Chairman – CLFMA of India shares his views with Poultry TRENDS magazine, on the Indian Poultry Industry Outlook: Challenges, Opportunities, way forward and outlook.
Current Challenges:
The poultry industry which contributes about 17-20% to the country’s gross economic value added, faced a deep contraction in profit margins in the last 2-3 years due to various unprecedented reasons like drastic increases in the feed raw materials, cost of production for meat, eggs, and other poultry products. On top of this disease, challenges have been a common phenomenon throughout this period.
The lack of infrastructure in terms of better logistics, marketing, and processing of poultry products is another big challenge in the country. As a result of that, there is a huge fluctuation in prices of poultry, broiler, and eggs sometimes leading to big continuous losses to the poultry industry.
Opportunities:
Growing per capita income and consumption, combined with education on protein intake will be the key drivers of growth.
Growth in per capita income is shifting consumer preferences from cereals to fruits, vegetables, dairy, and meat.
As per McKinsey report, the per capita chicken consumption is set to grow from 3.2 to 9.1 Kg by 2030.
Share of Poultry & other meat in household food consumption is expected to grow from 12 % to 24% by 2030.
To feed the 1.4 billion people of India, animal protein is the only option. India has a deficiency of more digestible animal proteins as compared to the rest of the world. Also, a gap in per capita consumption of both egg and chicken compared to the global average opens a big opportunity.
With better scientific know-how and safe food production, India can scale up poultry production in the country and compete in the world market in the coming years.
Despite these challenges and with the increase in demand for animal protein, the Indian poultry industry is bound to grow both in eggs and meat. To compete and overcome the challenge of escalating prices of feed ingredients and commodities industry needs to deploy various resources to curb and win over the current situation. The role of big industry players and support from policymakers and the government of India is going to play a vital role in mitigating these challenges.
We have seen a positive momentum from last quarter in the prices of broilers, and eggs throughout the country. Broiler prices are yet to improve in the north and east, to come up to break even or above the cost of production. However, the south, and west are doing well. Egg prices are good throughout the country.
Recently, the animal husbandry department of Maharashtra has told that Maharashtra has the capacity to produce 1 to 1.25 crore eggs per day and the department has been working on a plan to meet the need “more than 2.25 crore eggs are consumed than in Maharashtra per day”. Maharashtra is facing a shortage of eggs. Now, as it is facing an egg crunch, the animal husbandry department has come up with a scheme to increase its production in the state. This opens a huge opportunity for growth in layer birds in Maharashtra.
Similarly, the biggest state of India UP with a close to 23.3 crores human population has declared to develop poultry production in the state leading to a massive development and growth opportunity for the poultry industry in the state.
He added a very positive move from the government of India for allowing the production of the LPAI vaccine within the country is going to support Indian poultry producers by eliminating huge losses. In addition to this, the government has come up with an animal husbandry infrastructure development fund of 15000 crores to develop and support various industry-associated sectors.
The big news in India has exported 2 million eggs to Malaysia. There is a good demand for eggs in the country.
The way forward and outlook:
Livestock and Poultry contribute close to 5% of the total GVA of the country and provide employment to about 8.8% of the population, it has undoubtedly been the largest provider of animal protein for both non-vegetarian and vegetarian in the country, with a population of approximately 540 million of livestock and 900 million of poultry.
It’s estimated that, over the next 40 years, we will need to produce as much food as we have produced in the last 8000 years of agriculture with the rising human population. It means, the demand for protein-rich food – broiler meat, egg & milk – will rise progressively. Considering these steady demands, the Indian poultry industry would witness strong growths – 8 to 10% in broiler meat & 4-6 % in eggs. Down the line, with the increase in consumer awareness & preferences, it is required to give more emphasis on safety & clean production with the adoption of new technologies across the value chain to gain consumer confidence. Further, adopting innovative technologies & digitalization at various levels of operations would not just improve the efficiencies but also helps in producing safe food for humans.
I am of the opinion, with a focus on producing safe foods, there would be strong growth in the processing industry and the exports as well.
Phytogenic feed additives are considered the safer alternative to synthetic growth promoters and poultry additives. This new-age poultry additive is scientifically extracted from many botanical sources like herbs, spices and essential oils. The importance of phytogenic feed additives has gained prominence in recent years to restrict the excess use of synthetic additives and anti-microbial growth promoters (AGPs) in poultry nutrition. The limitations in using AGPs for their substantial threats to both poultry and human health have compelled farm owners to rethink poultry nutrition and switch to a safer alternative as phytogenics. Some recent research trials have proved the efficacy of phytogenics in enhancing performance, improved immunity, and even metal toxicity minus zero side effects. Because of their proven antimicrobial, antiviral, and anti-inflammatory properties, phytogenic feed additives are fast emerging as the promising feed alternative in advanced poultry nutrition.
Phytogenics: A safe and sustainable approach to poultry nutrition
Phytogenic feed additives garner a lot of attention in poultry nutrition for all right reasons. These botanically extracted poultry feed formulations have proven to be way safer than synthetic feed additives in promoting the healthy growth and production of poultry. Phytogenics have surfaced as the promising alternative to AGPs, formulated from botanical extracts and laced with therapeutic properties.
Since plant-derived, phytogenic feed additives are residue free and contain many bioactive ingredients like alkaloids, flavonoids, glycosides, tannins, polyphenols, capsaicin, and many other plant compounds. However, the efficacy of these botanical feed additives depends on various crucial factors like the species of the plants, genes, age, harvesting time and the extraction method.
But, still, the scientifically extracted and formulated phytogenic feed additives are rich in vital plant compounds and antioxidants that aid in improved broiler physiology, enhanced meat quality and egg production.
An Initiative to Re-invent growth promoters with a herbal twist
The alarming health risk of antibiotic resistance in pathogens has fueled rising concerns regarding its limited uses. In contrast, some nations have completely banned AGPs in poultry nutrition. This major concern of the global poultry business has led to advanced research for plant-based growth promoters, known as phytogenic feed additives.
Here is a detailed analysis of some vital botanical sources, their potential compounds and their efficacy in poultry nutrition.
Besides, the essential oils in phytogenic feed additives contain some potent bioactive substances like carvacrol, capsaicin, cineole and so on that are high in anti-bacterial, anti-fungal, and antiviral properties.
Efficacy of phytoadditives- Yay or Nay!!
Because of the alarming health risks associated with the long-term use of antibiotic growth promoters, phytoadditives or phytogenic feed additives have become the latest, safest, and most effective poultry nutrition alternatives. Though the efficacy of phytoadditives remains speculative by some, recent research has unveiled that phytoadditives, when fed in moderation, can enhance performance and carcass quality and improve immune response in the broiler. But the prime concern is whether phytogenic feed additives can meet the commercial interests of the poultry business.
Interestingly, phytogenic feed additives have proved to excel in every parameter of commercial poultry farming. The natural botanical extracts in the phytoadditives perfectly meet the commercial interests in aiding the fast and healthy growth of the broilers and improving egg production capacity. Here is a quick sneak peek of the impact of phytoadditives on poultry health.
Antioxidant compounds derived from basil and chamomile work as potent growth promoters, when added to poultry feed
Equal mixtures of phytogenic compounds thymol+ carvacrol, are found to be quite effective in boosting the secretion of digestive enzymes and improving immune response. A recommended dose keeps your flock secured from diseases
Phytoadditives extracted from Withania somnifera help in improving the feed intake of the broilers and healthy weight gain
A moderate feeding supplementation of 1 or 2g of star anise aids in improving body weight and feed conversion in broilers
Feeding your flock, a supplemented diet with 200mg/kg EO from peppermint enhances crude protein digestibility
After a research-driven analysis of the outcome of feeding phytoadditives to broilers, it is found that phytogenic feed additives (PFA) are equally beneficial and effective as growth promoters, in improving egg productivity, and vitality of the flocks.
Sun setting of AGPs:
Antimicrobial Growth Promoters (AGPs) are frequently used in poultry farming and livestock rearing to enhance feed conversion and reduce mortality. AGPs are lab-formulated chemical agents fed as the sub-therapeutic dosage of antibiotics to the poultry to keep diseases at bay and promote faster growth. To meet the increasing demand for meat consumption, ignorant poultry owners are overdosing on AGPs, making poultry pathogens resistant to drugs, and poultry meat consumption is repeating the same in humans.
The increasing multi-drug resistance cases in humans are leading to chronic infections and prolonged illness only due to the consumption of AGP-fed poultry meat.
However, the essential herbal compounds in phytoadditives, like alkaloids, tannins, and flavonoids extracted from various botanical sources, have proven to be extremely beneficial as alternative safe feed additives. This latest alternative feed is a great way to eliminate every possible risk of AGPs to human health.
Is the ongoing clinical research on phytoadditives even worth it?
To curb the sustaining harmful effects of AGPs and in search for safer plant-derived poultry feed alternatives, eminent researchers are investing considerable time and effort to introduce and confirm phytoadditives as safer and more effective herbal growth promoters.
The efficacy of phytogenic feed additives, also known as photobiotics is still under comprehensive trials as different botanical sources contain different elements that are excellent as poultry feed additives. Besides, phytoadditives are cost-efficient, which is also excellent for the financial health of the global poultry business.
Researchers are on a spree to derive the optimum efficacy of herbal poultry nutrition from a wide range of herbs and spices like thyme, oregano, black cumin, coriander, garlic, ginger, and black cumin, to name a few. Although the mechanism of phytoadditives is still speculative, some promising research outcomes speak otherwise.
Prospect of phytoadditives in the Indian poultry industry
The search for a safer and more effective poultry feed alternative by Indian veterinary scientists has been on since AGPs were banned in Europe in 2005. However, the current poultry business scenario in India still has the rampant use of AGPs by ignorant and unethical farm owners, making the situation critical for public health. Though the efficacy of phytoadditives in the Indian poultry business is a definite challenge due to a lack of awareness, the Government of India is investing resources and facilities for productive research and trials in developing a safer alternative to the risk-inducing AGPs.
So, until any product development is surfacing in the scene of phytogenic feed additives, the use of AGPs is still prevalent in the Indian poultry business. However, to curb the threat of antibiotic resistance in human beings, the Government of India is suggesting judicious applications of AGPs, which have been severely questioned to secure public health interests. While safer alternatives like probiotics, gut acidifiers, and organic acids are in use, researchers are relentlessly working to introduce the proven efficacy of phytogenic feed additives as the safest herbal growth promoter.
Bottom line: Though the area of research in phytogenic feed additives is a continuous process, it cannot be denied that herbal growth promoters in poultry nutrition are going to have a positive impact on human and environmental health. While India has not been able to discontinue the use of AGPs in poultry farming, the trend toward a safer alternative has been noticed. If you are looking for safer herbal poultry feed additives, look no further and browse the premium range of clinically-tested botanical poultry feed formulations at Glamac. Our latest phytogenic feed additives include Cynka, a natural antidiarrhoeal & gut modulator, GlariGowith bio-activated curcumin, and XAROMA, a liquid cocktail of essential oils. It’s time to switch to a safer and healthier mode of poultry business with Glamac’s expert-approved phytoadditives range.
With global meat prices rising more than 10% in 2022, reliable processing methods and quality assurance are becoming vital pieces of the puzzle when it comes to reducing costs from wastage and extracting maximum value from the food processing chain. With the exhibitor line-up for next month’s inaugural edition of Meat Pro Asia now confirmed, it’s clear that these considerations will be at the top of the agenda in Bangkok from 8 – 10 March. The focus will be on how to deliver meat from farm to table in a cost effective and scalable way, with more than 80 exhibitors from 20 countries and regions participating.
“It’s pleasing to see the exhibitor list take shape, and in particular the presence of suppliers with strong research and development backgrounds who are pushing the industry forward in areas such as food preservation and sample analysis; the building blocks of a safe and cost-effective food chain,” says Mr Jack Wong, Deputy General Manager, Messe Frankfurt (HK) Ltd. “This has set the stage for a productive fair in March, with exhibitors delivering plenty of value for the local market, and day two of the fringe programme focusing heavily on the topics of sustainability and food safety.”
Ms Panadda Kongma, Director of Agribusiness and Operations, VNU Asia Pacific, adds: “Although Meat Pro Asia is a new fair and therefore still in its growth stage, we see strong potential for the first edition due to its co-location with VIV Asia – the largest trade fair from feed to food in the region. This guarantees a solid turnout of engaged buyers from the meat industry, and extensive cross-over business opportunities.”
Sample analysis and preservation
While fuel inflation and the cost of grains fed to farmed animals are two of the main causes of increased meat prices, food wastage is also a consideration when it comes to keeping costs under control. Offering solutions to this issue, and in recognition that rising affluence is driving more meat consumption in South East Asia, many European and Chinese brands have identified Meat Pro Asia as an opportunity to showcase their sample analysis and preservation solutions.
Some highlights include:
Bizerba – a German manufacturer of inspection systems for food production. The company will present their metal detection system iMD pro, with integrated conveyor for reliable and flexible quality assurance. The system ensures safe detection of contaminations such as steel, stainless steel, or non-ferrous metals such as aluminium.
HiperScan – offering quick and reliable examination for all types of meat products. The company’s Finder SD nir-analysis-device can be used for process control and incoming and outgoing goods inspection, including exact determination of fat, moisture, protein, collagen, ash, salt and saturated fatty acids.
Mettler Toledo – a manufacturer of analytical instruments including high precision laboratory scales, digital balances, industrial scales and inline analytical instruments.
Reliable processing and sawing is another important part of the production chain, and a key product segment that will be showcased from well-known brands including:
Munkfors – a Swedish manufacturer who will present their SPS10 Carcass Splitting Blade, 4TPI Meat Bandsaw Blade and Tothed Bacon Slicer.
Rieckermann – a reliable service and technology provider developing customised, high-quality solutions along the entire value chain of industrial production. For the growing food market, the company supplies a wide range of processing technology and packaging systems.
HI-COOK Group – providing high-performance food processing equipment as well as safe and reliable maintenance services for the food industry around the world.
Ecolab – with close attention to human and environmental impact, the company has a long history of innovation with a team of 1,200 scientists, engineers and technical specialists that create best-in-class solutions.
Held together with VIV Asia – the largest fair in Asia for livestock production and animal husbandry, Meat Pro Asia focuses exclusively on solutions that deliver meat from farm to table. This includes slaughtering, the full processing chain, packaging, labelling, cold chain logistics, quality control, hygiene, IoT and automation, waste water treatment and more.
Messe Frankfurt accompanies the dynamic growth of the food industry with four trade fairs on four continents. The global industry meets at the events in Thailand, the USA, Argentina and Germany. The international trade fairs showcase trends and innovations and bring together experts from all over the world.
Wednesday 1 February last, H.J.D. (Henk) van de Bunt, alternately Board Member and General Manager of Victam International B.V. since 1986, passed away at the age of 74. Henk was a well-known and valued colleague in the world of animal feed and grain processing with ample contacts worldwide.
From his residence in Nijkerk, where until recently the office had also been located, he had always been intensely committed to development of the market.
Henk and ‘his’ Victam
Hendrik Jan Dirk, Henk, his name runs through Victam International, the foundation that has been organising the international ‘Victam’ milling trade fair since 1965, like a thread.
A bit of history.
During the anniversary celebrations in 1964 of the then Millers’ Union ‘St. Victor’, Henk’s predecessor Piet Schrama came up with the plan of organising a milling trade fair.
And it was launched in the Brabant Veemarkthallen in ’s-Hertogenbosch with 35 (Dutch) participants.
It became a big success, which in the same year resulted in the incorporation of the Victam Foundation, under the aegis of two millers’ unions St. Victor and ANMB (General Union of Dutch Millers). Hence the name: VICT(or)AM(general union). In 1965 the first Victam international trade fair was held in the Jaarbeurshallen in Utrecht. The interest in this trade fair was high right away.
Development
That interest was understandable, because at the time the animal feed market was facing considerable challenges that necessitated an increase in scale and modernisation of the businesses. At the time, there were more than 1,000 businesses in the Netherlands, each with an average turnover of fewer than 3,000 tonnes a year.
Victam greatly contributed to it that animal feed businesses could develop in such way that there has been question of a sophisticated market in Europe and beyond for years and years.
The suppliers of machines and related products also significantly benefited from this.
The role of Henk
After he had become a board member in 1986, Henk van de Bunt became chair in 1991 and director of Victam in 1999. He intensely participated in the further expansion of Victam. The Victam trade fair developed into a unique global trade fair and in 1991 Victam Asia also started in Bangkok and there are symposia in several countries.
Henk had a broad network and until last year he had been a board member at IFF, the research institute in the area of compound feed technology in Braunschweig, Germany, for no less than 20 years.
He had also been chair of IFIF, the International Feed Industry Federation, for six years.
He was the man at the right place, with a vision for the future, sharp insight, and a tremendous commitment.
Victam is an open organisation, where exhibitors and visitors are given the opportunity to share their vision. As an example of this, the Technical Advisory Committee (TAC) was set up in which representatives of exhibitors take part. Henk, as the previous owner of a compound feed business in Nijkerk, played a key role in this and ensured, among other things, that Victam developed into the most authoritative trade fair in the world in the area of supplies to the animal feed industry and the grain processing businesses. During his time as a director, Henk visited the exhibitors consistently and with an open outlook so that they could express their requirements and demands. Decisions required diplomatic skills and he could be entrusted with that.
Henk, the person
With his collegiate and diplomatic charisma Henk was always easily approachable to everyone.
It was a pleasure to work with him professionally and as a colleague.
He embraced life as long as he could, until 1 February 2023, when he had to let go of life in the presence of his loved ones.
February 03, 2023 – Udumalpet, India. – Aviagen® India is pleased to announce that Venkatesh Gunasekaran, Technical Manager for Aviagen India since 2020, has been appointed to Aviagen’s Global Nutrition Team. This team is dedicated to promoting bird welfare, sustainability, and performance through optimal nutrition. In this new role, he will share the latest nutrition advice with customers across India, as well as with his colleagues at Aviagen India.
“Good nourishment from the start of a bird’s life is vital. I am excited to join the Global Nutrition team, as this role will allow me to make a difference by helping to continually improve the health and robustness of both our internal flocks and the birds we provide to poultry producers,” commented Venkatesh.
Marc Scott, Business Manager for Aviagen India, added that this appointment is a recognition of the considerable talent within the India team. “Aviagen India realizes that to breed the best, we need the best, and we therefore seek to expand our operations with the industry’s most insightful, bright and passionate poultry professionals. With his background and insight, Venkatesh will greatly benefit our customers, as well as our internal teams in their efforts to strengthen the poultry industry throughout the country.”
Venkatesh will report directly to Marcelo Silva, Aviagen’s Global Head of Nutrition Services.
“We welcome Venkatesh to the Global Nutrition team. He will be a valuable asset to our team as we work to enhance bird health, welfare and sustainability through good nutrition. Through this mission, we promote the economic sustainability of our customers and their ability to feed the world,” concluded Marcelo.
About Aviagen
Since 1923, Aviagen® has been a preferred global poultry breeding company with a mission to help its customers — the world’s chicken meat producers — supply sustainable, affordable and nutritious protein to their growing communities. Putting into practice its corporate value of “Breeding for Welfare and Sustainability,” Aviagen implements efficiencies that make commercial chicken production environmentally and socially responsible and economically beneficial to producers, while at the same time promoting bird performance, health and welfare.
To meet varied market demands, Aviagen offers a full portfolio of breeding stock under the Arbor Acres®, Indian River® and Ross® brand names. The Rowan Range® and Specialty Males® target slower-growing and other niche market needs. Aviagen is based in Huntsville, Alabama, US., with operations across the UK, Europe, Turkey, Latin America, India, Australia, New Zealand, Africa and the US, and joint ventures in Asia. The company employs close to 8,000 people, and serves customers in 100 countries.
For more information, please visit Aviagen.com, or follow Aviagen on LinkedIn.