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Articles General Spotlight
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7 min read

Indian Poultry Industry – Lessons from Covid

After dealing with challenges posed by COVID pandemic, Indian poultry industry is now focusing on key aspects like automation at farm level and adoption of stringent bio-safety norms at the farm so that occurrence of viral outbreak could be curbed or reduced. The sustained demand because of a spike in online sales and home delivery of chicken and eggs during the current phase of localised lockdowns is good indicators for the future growth of the poultry industry. Training of manpower (those engaged in online sales as well as wet markets who are carrying out home delivery of meat products) on food safety aspects would go a long way in sustaining the future growth of the poultry industry.

Indian broiler meat industry has been experiencing growth driven by increase in per capita consumption. Poultry, which includes broiler as well as egg sector, is one of the fastest growing segments of the agricultural sector in the country. While crops production has witnessed around 1.5% to 2% annual growth rate in the last decade, eggs and broilers segments have been rising at a rate of 7-10% annually.

The sustained growth in the broiler industry has been the result of technological breakthroughs in breeding, feeding and health, mostly driven by private sector investment. The broiler industry is witnessing growth because of adoption of the integration system which provides opportunities for the rural masses getting support in terms of assured remunerations.

The wet market, which has a major share in distribution and sales of broiler meat, has also witnessed a major shift as consumers are opting for home delivery. This new segment which focuses on ‘home delivery’ is expected to drive consumption of broilers in coming months and is expected to have a significant share of the consumption basket. The wet market now needs to invest on training of manpower as well as equipment to ensure that broiler meat is delivered taking into consideration hygienic and health aspects. One of the biggest segments which has witnessed growth in the last one year has been the ‘online models’ where consumers are ordering broiler meat and products for delivery at home, as a large segment of population are staying at home because of restrictions imposed to control COVID and companies opting for Work from Home (WFH) mode. Various players in the ‘online or home delivery’ segment are growing at significant pace as consumers’ preference for getting poultry meat delivered at home.

The commercial broiler industry is now following the ‘integrators model’ where there is contract with multiple smaller farmers who rear the chicks. The live birds are then lifted by the integrators, either for direct sales via wet markets or for slaughter and further processing. In the contract farming, rearing charge prices are pre-fixed to ensure that farmers are largely insulated from the fluctuations in the market demand. Due to challenges faced by the broiler industry since the beginning of last year, most of the losses incurred due to fluctuations in demand are absorbed by integrators thus helping farmers in tiding over the crisis.

With rising cost of labour, there is greater need for the farmers to adopt automation. Ensuring hygienic environment, adoption of food safety regulations etc. and sometimes non-remunerative prices for broiler meat is posing a challenge to the cost effectiveness. With the adoption of automation, feed wastage / shortage of labour and other inputs could be optimised and reduced. Use of Artificial Intelligence could help to address many challenges, reducing human interference and improve efficiency of poultry farming. The government must step in to provide support to the farmers. The Rs 15,000 crore Animal Husbandry Infrastructure Development Fund announced in June, 2020 by the government should be used for supporting farmers in automation also.

The rising feed costs because of higher rates of feed ingredients, mainly corn and soybean meal, prices are pushing up the cost of production of broilers and eggs. The government must ensure availability of feed raw material, either by discontinuing exports for a few months or allowing import of feed ingredients at zero percentage duty during shortage period so that broiler and egg production remains economically viable.

It is estimated that the poultry sector provides direct benefit to around 10 million maize and soybean growing farmers while around 50 million people are associated with poultry production value chain – trade, feed manufacturing, agriculture crops and logistics.

There is an urgent need for the farmers to follow stringent bio-safety norms. The poultry industry in association with government both at the centre and states should chart out and implement stringent bio-security protocols at the farm levels. Overall, the poultry industry is gearing up for meeting the future challenges through adoption of various measures in bio-safety and ensuring consumer confidence in broiler meat and eggs.

The livestock sector, especially poultry meat, eggs, fisheries & aquaculture, is contributing to the growth of agriculture and allied sectors in the country. For realizing the Government’s aim of doubling farmers’ income by 2022, livestock is playing a paramount role and the government must provide sustained support to the sector. For boosting farmers’ income, the government must provide financial as well as technological support to livestock in general and poultry industry in particular. This would boost the growth of Indian economy in the coming years.

Previous article by author: Bird Flu Scare: Greater Need For Consumer Awareness

News Update
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8 min read

Novus celebrates anniversary this month, planning for a long future

What three decades in agriculture means for the feed additive company

NOVUS INTERNATIONAL, INC

SAINT CHARLES, MO (June 1, 2021) – On June 6, Novus celebrates 30 years of supporting animal Protein producers globally who are working to feed the world.

In 1991, Novus International, Inc. was founded with a mission “to make a clear difference in sustainability meeting the growing global need for nutrition and health.” The outcome of Novus’s mission statement is clear – the availability of healthy and affordable animal protein can positively impact populations, particularly when produced with regard for environmental impacts, feed costs and animal performance. Looking back at the last three decades, Novus President and CEO Dan Meagher said the company has always endeavored to offer solutions for the industry’s biggest challenges.

This month Novus International, Inc., celebrates 30 years of providing solutions, service and sustainability to the animal agriculture industry. This abridged timeline shows key product launches and company growth during the last three decades

“Achieving performance and profit goals while optimizing animal health are challenges for every producer regardless of operation size,” he said. “There are many purposes for feed additives. For us, the purpose is to ensure the nutrients in raw feed are available to the animal, support the animal’s gut health to optimize the nutrition it receives from the feed, and to provide the animal with what it can’t get from raw feed materials to better prepare it for the health challenges it may encounter during its life. Regardless of the products we’ve offered over the years, focus on these objectives is how Novus helps its customers globally.”

Novus’s foundation began with methionine. In a joint partnership established in 1991, Mitsui & Co., Ltd., and Nippon Soda Co., Ltd., acquired the rights to ALIMET® feed supplement and SANTOQUIN® feed preservative*, creating the company with a source of methionine as its flagship product. From there, methionine solutions MHA® feed supplement and MFP® feed supplement were added to the portfolio. Novus’s next innovation was the MINTREX® trace minerals line, which includes organic sources of zinc, copper and manganese bonded to the HMTBa (hydroxy methionine analogue) molecule allowing for better absorption and mineral availability. ACIDOMATRIX™ feed additive and ACTIVATE® nutritional feed acid, both offering combinations of organic acids and HMTBa, were created for the eubiotics portfolio. Other organic acids, essential oils and the CIBENZA® enzyme platform were added, as were pigment and feed quality products before being sold to EW Nutrition earlier this year. The sale was part of a re-focusing currently underway for the company: its Project Destiny strategic business transformation, which includes the goal of becoming the industry’s go-to source for gut health nutrition solutions.

“Food production is changing with a strong focus on sustainability, animal welfare/health, efficiency, and other drivers directly related to gut health,” said David Dowell, executive vice president and chief operating officer. “Health through nutrition has been a long-time principle in human health and Novus wants to expand our solutions in the key area of growth for our industry.”

As part of the renewed focus on innovation, Novus announced its partnership with biotechnology company Agrivida Inc. to develop an innovation pipeline of products using INTERIUS™ Technology; the first in-grain-based feed additive platform commercially available to animal nutritionists and feed formulators. Novus is also working to commercialize the flagship product GRAINZYME® PHOS phytase which uses the technology to produce the enzyme inside corn kernels, thus eliminating processes and costs in feed production.

“As a part of this industry, it’s important that we’re aware of the resources we use. Expressing feed additives directly inside grain is an exciting way to do more with less,” said Chief Innovation Officer Al Zimmerman.

Doing more with less also applies to the company’s commemoration of its anniversary. Since the pandemic is prohibiting Novus from celebrating in-person, it is taking the message to the web. During the upcoming months Novus social media followers will see video and images on what 30 years means for those closest to the company – its employees.

“There’s nothing I would like more than to take a world tour to celebrate this anniversary with every employee but that’s just not feasible,” Meagher said. “We’re having a toned-down, socially-distant anniversary instead, which is really unfortunate since the employees are the reason for Novus’s success. We have hard-working, dedicated, intelligent people at every level of our company, and they each deserve a standing ovation.”

Vice President and Chief Human Resources Officer Maria Burt echoed Meagher’s statement on the need to celebrate all that employees have achieved, particularly during the pandemic.

“Our colleagues have gone above and beyond in so many ways throughout the pandemic. All of those challenges, coupled with big changes in our company, would have been daunting for anyone, but they have shown their commitment, ingenuity and grit through it all. They are a truly excellent group,” she said.

What will the next 30 years look like? Meagher said Project Destiny is paving the way for a Novus known more for its partnerships with customers than its product line.

“There’s no question that our solutions – methionine, minerals, enzymes, organic acids, essential oils – can help our customers with their operations but we want to be more than that. Our goal is for customers to look at Novus as a trusted advisor that is going to help make their business more sustainable financially and environmentally.”

The new goals and direction of the company are wholly supported and commended by Novus’s Board of Directors. In a statement, Tetsu Watanabe, Novus chairman of the board and senior vice president of Mitsui & Co. (U.S.A.), Inc., congratulated Novus employees on the 30th anniversary and said the Board is eager to see what comes next.

“Since its formation, Novus has been an integral part of our strategy and we have worked hand-in-hand with Novus to help ‘Feed the World’,” he said. “As always, we fully support the transformation and growth of Novus as it endeavors to be the provider of viable solutions for the industry. We are pleased to see that the organization is going down the right path.”

Learn more about Novus at www.novusint.com

* Now owned by EW Nutrition.

Event People Matter
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Invitation to Leadership workshop

Some of Mr. Pattabiraman Nagarajan articles published with us are:

Contact: +91 9840444218 or write to npattabiraman@relyonus.in
Website: https://relyonus.in

News Update
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1 min read

Invitation: Digital Training on Prevention and Control of HPAI and Covid 19 for FBOs

The recent emergence of highly pathogenic avian influenza virus ( HPAI ) strains in poultry have raised concerns about the potential pandemic transmission of a few strains to humans as well of the lethal disease. This year too, Avian Influenza has affected around ten states.

India consumes nearly 30 crore eggs and 900 crore chickens per month and the poultry sector of the country is worth Rs 80,000 crore. The livelihood of crores involved in the industry is set to be impacted as the bird flu scare will discourage more and more people from consuming poultry and poultry products. The economic impact of a bird flu outbreak can be far-reaching.

CII’s Food and Agriculture Centre of Excellence (FACE) is planning a Contributory Awareness and Capacity Building Initiative of 100 Sessions on Prevention and Control of Avian Influenza and COVID 19 for addressing the myths and concerns related to Poultry products related to Bird Flu and COVID 19 while also controlling and preventing the spread.

We are pleased to share that we are featuring in the WFSD website of FAO/WHO site for our Program on 7th June.

The session is scheduled at 1000-1300 hrs on 7th June 2021.

The Link is appended below for your reference. Kindly join along with your colleagues

https://ciionline.webex.com/ciionline/onstage/g.php?MTID=e70c9bf453948494d8c140b575708a7f0

Program

The first webinar in the series was organised on 31 May 2021.

Articles Nutrition
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5 min read

Impact of heat stress on poultry

Stress is a method adopted by the body to cope with any challenge. Birds in particular are very sensitive to environment challenges such as high ambient temperatures which cause heat stress.

In poultry, heat stress has undesirable effects on gut health, nutrient digestion and absorption, the immune system and increases the oxidative stress levels, leading to a decrease in productivity and increase in economic losses for producers.

Gut health

The gastrointestinal tract is particularly responsive to stressors. Under heat stress conditions, morphological and physiological changes are observed which negatively affect the functionality and integrity of the intestinal epithelium and increase the susceptibility to diseases such as Salmonella spp. infections. Heat stress affects the gut permeability due to the disruption and alteration of the tight junction proteins. Also, through vasodilation, heat stress reduces the blood flow to the epithelial cells, resulting in a lower supply of oxygen and nutrients to the enterocytes. Next to the increase of gut permeability, heat stress also affects the intestinal microbial populations. Heat stress increases the abundance of harmful bacteria while decreasing the abundance of beneficial bacteria. This profoundly changed microbiota population also contributes to an increased gut permeability and immune and metabolic dysfunction.

Nutrient absorption and digestion

The gut plays a vital role in nutrient absorption and digestion. Morphological alterations of the gut epithelium are observed in heat-stressed poultry. Villus height, crypt depth, villus width, and/or the ratio of villus height to crypt depth are all affected by heat stress, resulting in a reduced villus absorptive surface area and a negative impact on nutrient absorption. In addition, nutrient absorption is reduced due to changes in the expression of intestinal nutrient transporters. Besides the fact that heat stressed birds reduce their feed consumption, heat stress also leads to a reduced dietary digestibility. The digestibility of carbohydrates, proteins and lipids is reduced by alterations in the activities of digestive enzymes such as amylase, maltase, lipase, trypsin and chymotrypsin. Ultimately, certain essential nutrients such as proteins, amino acids, minerals and vitamins become deficient.

Immune system

Heat stress increases susceptibility to diseases in poultry as it has an immunosuppressing effect. The function of the lymphoid tissues such as the thymus, spleen and bursa, is decreased during heat stress. Lower levels of total circulating antibodies are observed resulting in a reduced vaccination efficiency. The function of macrophages is also negatively affected by heat stress. Their number performing phagocytosis as well as their phagocytic ability and their participation in oxidative burst is reduced, resulting in a less effective immune response.

Oxidative stress

Under environmental stress conditions, like heat stress, cells have a higher energy need and consume double the amount of energy as usual. To fulfil this need, the energy metabolism increases leading to a higher electron leakage out of the electron transport chain in the mitochondria and an increased production of reactive oxygen species. In addition, the increasing concentration of ROS during oxidative stress contributes to an increased intestinal permeability, which facilitates the translocation of bacteria. Furthermore, animals experiencing heat stress have a reduced antioxidant capacity. Consequently, the bird’s body will enter a stage of oxidative stress that will damage cells and tissues and causes a further decrease in the bird’s performance.

Growth and production

For birds to maintain their normal body temperature and metabolic activities when they are outside of their thermoneutral zone, they have to consume energy that would preferably be used for growth and meat/egg production. When birds are panting to lose heat, they lose 540 kcal of energy for every 1 ml of water evaporation. Additionally, during heat stress, feed consumption decreases while water intake increases resulting in a higher feed conversion rate and a lower weight gain and dressing percentage in broilers. Layer and breeder flocks exhibit a decrease in egg production, size and shell quality, hatchability and fertility due to heat stress.

Authors: Damien Blondeau & Kurt Van de Mierop

References are available upon request.

Event News Update
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2 min read

Digital Training on Prevention and Control of Avian Influenza and Covid 19

The recent emergence of highly pathogenic avian influenza virus (HPAI) strains in poultry have raised concerns about the potential pandemic transmission of a few strains to humans as well of the lethal disease. This year too, Avian Influenza has affected around ten states.

The session is scheduled at 1000-1300 hrs on 31st May 2021.

Kindly join along with your colleagues. To Register/ join, click HERE.

Training Content

Overview of Avian Influenza & COVID 19
Reservoirs and Transmission of Avian Influenza
Biosecurity Concepts
Biosecurity Practices to Prevent Introduction of
– AI from Live and Dead birds
– AI from Environment Contamination
Biosecurity Practices for Live- Bird Markets
Outbreak Control: Infection Control and Personal Protective Equipment for AI & COVID
Prevention and Control Measures for consumers
Q & A Evaluation and discussion

RSVP

Ms. Deepti Mehra, M: 78276-23322, E: deepti.mehra@cii.in
Mr. Dhruv Sehgal, M: 97118-06473, E: dhruv.sehgal@cii.in

Feasible Solutions To Cater High Ingredient Price

With the current protein ingredient prices increase ( Soya DOC, RSM, GNDOC , CSE , MBM , Poultry meal … etc.) , nutritionist are in a dilemma what to use or what not be used. Also, for summer formulation digestible amino acid levels needs to be increased for performance leading to increase in formulation. This increase in prices have impacted profit realization to a greater extent. In this article, we will try to discuss on the feasible solutions for current challenging situation.

Alternate ingredients consideration in formulation:

Based on available alternate ingredients and cost feasibility, alternate ingredients can be used to some greater extent. Below is the list of alternate ingredients with maximum inclusion levels which can be used to optimize cost.

Role of QC when formulating with alternate ingredients:

Quality control team plays a very crucial role when alternate ingredients are included in the formulation because the variation in terms of nutrient content (especially Crude protein) and adulteration are more in alternate ingredients when compared to Soya and Maize. With the current soaring prices of ingredients there are complains of lower protein levels in soymeal also. CP levels of Soya DOC claimed to be above 46% is now coming at 44 – 45%. For the feed to be commercially viable among the producer’s stringent QC for ingredient selection is the need of the hour.

Crude protein Levels in feed ingredients of South Asian region with minimum maximum and average values has been put in the graph to follow. Variation can be analyzed and then importance of QC can be made out.

Digestibility of Ingredient and Anti-nutritional effects needs to be considered:

All formulation needs to be formulated on the basis of digestible amino acids. Commercial viability needs to be estimated on the basis of Digestible amino acid levels and not crude protein content of ingredients. Standard Coefficient of Illeal Digestibility (SIDC) is the factor being considered to calculate DAA levels. SIDC values has been developed and published by some companies and research institutes. But these levels have been estimated in temperate conditions in roosters/chicks through metabolic trials. Till we become “Atma Nirvar” for Indian SIDC values, we have no other options but to consider the data developed by the developed world.

When analyzing average digestibility of amino acids in ingredients, Soymeal, MGM, GNE and SF meal falls in highly digestible categories; Fish meal, Poultry meal, Rapeseed meal, DDGS, Cotton seed meal falls in average digestible categories; MBM and DORB falls in low digestible categories.

Similarly, there are many anti-nutritional factors present in the alternate ingredients which needs to be considered when these ingredients are included in the formulation beyond certain limit. Non-starch Polysaccharides (NSP) like Arabinoxylans, Beta-glucans, Mannans, Pectin, Cellulose also needs to be neutralized to avoid negative impact on performance.

Use of good enzymes including Protease is a must:

With the use of alternate ingredients, feed enzymes Xylanase, Amylase, Beta-Glucanase, Mannanase, Cellulase, Protease and Phytase have multiple roles to play. Some of the roles are

Reduces impact of variation in CP and DAA these alternative ingredients have
Neutralization of some anti-nutritional factors which impacts performance
Breakdown of insoluble / undigestible substrates to release nutrients
Reduces gut viscosity and balances microflora useful to gut
Reduces bacterial/protozoal migration to upper tract
Prevents leaky gut, optimized nutrient digestion & absorption, profit

Economics and break-even point of enzyme use:

Combination of NSP enzymes, Multi-Protease and Phytase can easily release 100-150 Kcal/kg ME and 5-8% Digestible Amino acid and considerable Ca, Av P, Na depending upon enzyme type and specificity. Multiple trials globally and in Indian conditions have proven it.

With the current raw material prices, reduction in 1-point DLys (Digestible Lysine when formulated based on Ideal Protein) and 20 Kcal/kg ME gives difference of ₹ 300/ton or ₹0.30/kg difference in formulation cost of feed. If this is the cost of enzymes you have been using, then that’s the break-even point. Even if we consider breakeven matrix, the requirement of summer formulation modulation (ME and DAA Increment) can be easily overcome by on top benefit of good enzyme blend.

The other way is to consider matrix for lowering down the feed cost. The more precise and confident we are in terms of raw material quality, finished feed specs the more realistic benefits we can feel with application of enzyme matrix.

For references, questions and feedback write to Novel Life Consultants, Bangalore. Email id is novellife.bangalore@gmail.com and contact no Landline 080-41326221 Mob- 9611337444)

Title Photograph Credit: BG-Studio Shutterstock.com

-HR Corner Vacancies
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1 min read

Looking For General Manager – Technical Poultry

A Reputed Animal Health Co. from India is looking for General Manager – Technical Poultry

To lead a team of technical managers and R&D AHS wing and develop the team to be capable of adding value to the customer through technical knowledge and supporting the business through technical intervention

Qualification:

Essential: M. V. Sc./ PhD with proven track record of technical expertise in the poultry industry with nutritional/Health background.
High-degree of professionalism and prior experience in feed & premix formulation & nutritional feed additives development.
Fluency in English and ideally Hindi as a second language, with strong ability to present and communicate complex technical knowledge.

Experience : Minimum 15 years

Contact: Manoj Shah, Managing Director
Adsource® Management & Consultancy Services LLP
Phone: (+91) 22 41008696; Cell: (+91) 9867644530; (+91) 8369604059
Email: Manoj.Shah@AdsourceConsultancy.com

News Update
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2 min read

Wageningen University to host the 2nd IFTC 2022

Wageningen University to host the 2nd International Feed Technology Congress (IFTC 2022) during VICTAM International 2022, Utrecht, The Netherlands.

Save the date:
IFTC 2022: 31 May/1 June 2022, Utrecht, the Netherlands

The 2nd International Feed Technology Congress (IFTC 2022), organized by Wageningen University and the VICTAM Foundation will be held from 31 May/1 June 2022 during the VICTAM International 2022 in Utrecht, The Netherlands.

After the successful 1st edition, brought together 120 researchers from 26 different countries of all continents in Cologne, Germany, the 2nd edition again will focus on bringing together researchers from universities, research institutions and industry to discuss the latest developments in feed technology. During the 1st IFTC, valorization of raw materials by technology, current process developments and outcomes of feed technology with respect to feed formulation were major topics. A special Workshop was organized to discuss current and future issues of importance in feed manufacturing technology. Contributions and the results of the Workshop were recently published as a special issue of the ‘Animal Feed Science & Technology’ journal. The successful format of the 1st IFTC will guarantee high quality presentations by world-renowned experts, open discussions, and publication of the latest scientific and practical developments in feed technology during the 2nd IFTC.

The 2nd IFT Congress will be held in Utrecht, the Netherlands during the VICTAM International Exhibition in 2022. Please save the date of the Conference (31 May/1 June 2022) and share this message with your contacts or any person who might be interested in presenting their paper. The topics of the conference and speakers will be published soon.

Further announcements on the submission organization will come by August/September 2021.

By Dr A.F.B. van der Poel,
Wageningen University & Research,
Animal Nutrition group, Wageningen,
The Netherlands

News Update
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7 min read

Aviagen India Hosts Second Annual Leadership Summit

Guests — Back row from left: Dr. Bidgar – Vice President Poultry Operations – Baramati Agro; Gulrez Alam – Director – Indian Broilers; Dr. Chandrasekar – Managing Director – SKM Animal Feeds and Foods; Pradeep Krishna – Director SKM; Debaraj Das – Chief Operating Officer, Poultry – Baramati Agro; Dr. Vikas Dhull – Director – Skylark Hatcheries; Paul Gittins – Senior Advisor – Aviagen India; Kowshikraj – Operations Manager – Aviagen India; Dr. Jaiswal – President – Indian Broilers; Suresh Chitturi – Managing Director – Srinivasa Hatcheries; Ashish Gupta – Managing Director – Sampoorna Feeds; Jagbir Dhull – Managing Director – Skylark Hatcheries; Bahadur Ali – Managing Director – Indian Broilers; Marc Scott – Business Manager – Aviagen India; Putu Yashita – Vice President Poultry – Japfa Comfeed India

Company is committed to sharing knowledge to benefit customers and the industry at large

April 26th, 2021 – Udumalpet, India. – Aviagen® India was pleased to welcome customers from SKM Feeds, Indian Broiler Group, Baramati Agro, Srinivasa Farms, Japfa Comfeed, Skylark Hatcheries and Sampoorna Feeds to the Taj Palace Hotel in Mumbai during March 25-26 for its second Annual Leadership Summit.

Full agenda of beneficial topics:

Aviagen customers benefited from speaker knowledge on current hot topics such as genetic progress, world poultry trends, and the increasing influence of social media and branding in the commodity market. To ensure a safe and secure environment for all, Aviagen India took necessary safety precautions and adhered to the social distancing guidelines surrounding the pandemic. Due to ongoing travel restrictions, speakers addressed attendees virtually.

Keynote speaker Dr. Santiago Avendano, Aviagen Genetics Director, shared his insight on future genetic progress for the Ross 308 AP®, and explained how the merging of genetics and technology has produced a powerful tool of rapid progress in bird performance.

Rupert Claxton, Meat Director, GIRA Foods, was upbeat about the prospects for the global market and its growth in poultry meat production and consumption. Despite concerns about imports, the development of processing and the reoccurring challenges posed by avian diseases, he predicted that the industry is robust enough to withstand the headwinds and continue to become a significant player in the global poultry market.

“There are challenges to any event taking place under the current circumstances. However, Aviagen is committed to its customers and the team ensured that we all were well taken care,” commented Dr. R.K.Jaiswal, President, Indian Broiler Group. “Aviagen’s supremacy in broiler genetics speaks volume through Ross 308 AP performance. Aviagen has become successful through a robust and diligent R&D process based on the consumer market. This day-by-day progress as shown by Dr. Santiago has built our confidence in the Ross 308 AP product and service provided by the team.”

The two-day meeting wrapped up with a presentation from Bob Dobbie, former President of International Business for Aviagen, who shared experience from his 45 years in the poultry industry. Bob gave insights for managing diverse markets, different cultures and growing markets in various stages of development. He emphasised the importance of succession planning and the need to focus on building the next generation of industry leaders.

Positive response to event

“I am extremely happy with the outcome of our second leadership summit. The level of engagement by attendees, exchanging of brilliant ideas, and strengthening of our common bonds were inspiring to the team and me. I look forward to our next summit and each and every opportunity to meet with Aviagen’s valued customers throughout the country,” remarked Dobbie.

“The genetic potential of the Ross 380 AP continues to improve, and we are committed to providing our producers with knowledge and advice to maximize this potential, as well as strengthen their success in an ever-evolving market,” added Marc Scott, Aviagen India Business Manager.

Dr. Chandrasekar. SKM Animal Feeds and Foods — Dr.Chandrasekar and son Pradeep from SKM Animal Feeds and Foods

Mr. Bahadur Ali, Managing Director, Indian Broiler Group

Mr. Gulrez Alam, Indian Broilers, addresses virtual speaker Rupert Claxton

Marc Scott thanks Mr. Debaraj Das and Dr.Shivaji Bidgar from Baramati Agro for attending the event.

About Aviagen

Since 1923, Aviagen® has been a preferred global poultry breeding company with a mission to help its customers — the world’s chicken meat producers — supply sustainable, affordable and nutritious protein to their growing communities. Putting into practice its corporate value of “Breeding Sustainability,” Aviagen implements efficiencies that make commercial chicken production environmentally and socially responsible and economically beneficial to producers, while at the same time promoting bird performance, health and welfare.

To meet varied market demands, Aviagen offers a full portfolio of breeding stock under the Arbor Acres®, Indian River® and Ross® brand names. The Rowan Range® and Specialty Males® target slower-growing and other niche market needs. Aviagen is based in Huntsville, Alabama, US., with operations across the UK, Europe, Turkey, Latin America, India, Australia, New Zealand, Africa and the US, and joint ventures in Asia. The company employs close to 8,000 people, and serves customers in 100 countries.

For more information, please visit Aviagen.com, or follow Aviagen on LinkedIn.

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