Mr. Neeraj Kumar Srivastava, Managing Director of Nuqo Animal Nutrition India Pvt Ltd, announces the appointment of Dr. Krishnamurthy Dasappa as Commercial Director of Nuqo Animal Nutrition India Pvt Ltd.
Dr. Krishnamurthy is a highly accomplished professional with over 22 years of experience in the animal science and nutrition field, having held prominent positions at global organizations such as Provimi, Cargill, and Novus. He holds a master’s degree in Poultry Science/ Nutrition from the Veterinary College, University of Agricultural Sciences, Bangalore, India. His extensive expertise in sales, marketing, product management, and technical services makes him a versatile and well-rounded professional. Dr. Krishnamurthy has demonstrated proactive leadership in driving sales and marketing initiatives, formulating and implementing strategies to increase market penetration, drive revenue, and enhance profitability. His proficiency in sales forecasting, building strong distribution networks, and developing effective marketing strategies has significantly contributed to the success of the organizations he has served. “I am confident Dr. Krishnamurthy’s presence with NUQO India will add tremendous value to both our organization and the industry,” said Mr. Srivastava.
Mr. Ewenn Helary, Global CEO of NUQO echoed this sentiment, stating, “We are delighted to announce that our affiliate, NUQO India, is welcoming a new team member, Dr. Krishnamurthy Dasappa, on 3rd June 2024. This is a significant addition to our team, as Dr. Krishnamurthy brings years of experience in the animal nutrition industry in India, along with his proven expertise in sales, marketing, and technical services.”
Dr. Krishnamurthy Dasappa expressed his enthusiasm, stating, “I am thrilled and excited to be part of NUQO, a globally leading additive company with cutting-edge and advanced technologies in the field of phytogenics and phycogenics through micro-encapsulation. I am confident NUQO’s unique solutions and technologies can be leveraged to add significant value to our customers in the Indian subcontinent.”
With the establishment of its Bangalore office, NUQO is poised to make substantial strides in the Indian and regional markets, bringing its innovative feed additives and commitment to excellence in animal health and nutrition.
CHESTERFIELD, MO (May 29, 2024) – Rajeev Murthy has joined NOVUS as the new senior director & managing director of Asia Pacific. Murthy will shape and steer the intelligent nutrition company’s strategy in this vital market.
“Rajeev comes to NOVUS with more than 25 years of industry experience,” says Sr. Vice President and Chief Commercial Officer Ed Galo. “Along with his positive track record for driving commercial success, employee engagement and talent development, we are confident in his ability to elevate our presence and enhance our strategic initiatives across the Asia Pacific region.”
Originally from Bangalore, India, Rajeev Murthy says luck brought him to the animal agriculture industry, but he’s made it his life’s career “for the difference one can make in improving access to healthy and safe protein.”
When it comes to supporting poultry, swine, and dairy producers in Asia Pacific, Murthy says customer profitability is key.
“For poultry, driving profitable growth while being mindful of changing customer needs where sustainability and antibiotic use are concerned is important,” he says. “For swine, we need to investigate ways to return to a profitable operation in a world that is still impacted by challenges resulting from African Swine Fever. With dairy, we can show how to drive efficiency in the operation.”
As part of NOVUS’ goals to deliver solutions closer to the customer, Murthy will be based out of the company’s office in Bangkok, Thailand.
Before joining NOVUS, Murthy held regional leadership roles at dsm-firmenich in its Animal Nutrition & Health business unit, and Eli Lilly & Company in the Elanco Animal Health division. He also served as CEO of the feed business for Godrej Agrovet Ltd., an Indian livestock and agribusiness company.
NOVUS is the intelligent nutrition company providing solutions for the global animal agriculture industry. The company’s portfolio includes bis-chelated organic trace minerals, enzymes, eubiotics and methionine solutions along with a network of experts worldwide to provide guidance on management best practices.
For information on how NOVUS is supporting producers, nutritionists and feed mills in Asia Pacific, visit novusint.com.
Aviagen India Celebrates 10 Years of Collaboration with IB Group: 100,000 Grandparent Poultry Stock Achieved
May 24, 2024 – Udumalpet, India. – Aviagen® India is thrilled to commemorate IB Group’s decade-long collaboration and their remarkable milestone of acquiring 100,000 Ross® 308 AP Grand Parent (GP) stock in a single financial year and becoming one among the top 5 high volume GP stock customers in Asia.
Decade of progress and expansion
The collaboration between IB Group and Aviagen has been a testament to success and continuous growth. Since 2014, Aviagen has been supplying Parent Stock (PS) and Grandparent Stock (GP) chickens to IB Group, which initially served 13 states across India. Starting with 40,000 Ross 308 GP’s, IB Group has evolved into one of India’s leading poultry integrators.
In 2015, Aviagen introduced Ross 308 AP GP birds, known for their exceptional performance in diverse climate conditions. Operating from the heart of India, IB Group now distributes high-quality Ross broiler chicks in 22 states, providing reliable, nutritious, affordable, and sustainable protein sources for Indian families nationwide.
Relationship marked by collaboration and support
Throughout the past decade, Aviagen’s local and Asian customer service teams have worked closely with IB Group management and staff, resulting in year-on-year enhancements in performance and welfare across all stages of Ross 308 AP breeding, from GP and PS to broilers, excelling in various weather conditions and seasons across India.
“Aviagen remains dedicated to the success of IB Group and our customers across the continent. Our India, Asia and global support teams have enjoyed working side-by-side with them over the years. We extend our warmest congratulations on this significant achievement and look forward to supporting their future expansion and accomplishments in the coming decade,” commented Dr Ramakrishna Balasubramian, Business Manager Aviagen India.
About IB Group
IB Group is India’s foremost protein-centric Agri-business conglomerate, headquartered in Chhattisgarh’s Rajnandgaon district. With roots tracing back to 1985, IB Groups diverse business verticals encompass poultry, fast-moving consumer groups (FMCG), dairy, livestock feed, solvents, specialized pet food and hospitality.
Pioneers of modern poultry farming. Introducing modern environmentally controlled (EC) broiler farming in all parts of the country, IB Group champions automation and technology as key drivers of India’s poultry industry. Under the banner of “Parivartan,” the company leads a flagship socio-economic initiative aimed at assisting poultry farmers in upgrading their farming infrastructure to modern environmentally controlled houses equipped with automated technology, thereby doubling farmers’ income and elevating meat quality. More than 1,300 farmers are successfully operating Parivartan EC houses, with numbers steadily increasing.
Champions of industry sustainability. Since 2019, IB Group has spearheaded the Parivartan GEN NXT initiative, attracting young Indians to take up technology-driven broiler farming.
Working with more than 21,000 contract farmers and supported by 172 I branch offices, they consistently deliver top-tier performance across all segments, from GP and PS to broiler production and chick sales.
About Aviagen
Since 1923, Aviagen® has been a preferred global poultry breeding company with a mission to help its customers — the world’s chicken meat producers — supply sustainable, affordable and nutritious protein to their growing communities. Putting into practice its corporate value of “Breeding for Welfare and Sustainability,” Aviagen implements efficiencies that make commercial chicken production environmentally and socially responsible and economically beneficial to producers, while at the same time promoting bird performance, health and welfare.
To meet varied market demands, Aviagen offers a full portfolio of breeding stock under the Arbor Acres®, Indian River® and Ross® brand names. The Rowan Range® and Specialty Males® target slower-growing and other niche market needs. Aviagen is based in Huntsville, Alabama, US., with operations across the UK, Europe, Turkey, Latin America, India, Australia, New Zealand, Africa and the US, and joint ventures in Asia. The company employs close to 8,000 people, and serves customers in 100 countries.
For more information, please visitAviagen.com, or follow Aviagen onLinkedIn.
In line with its worldwide business expansion plans, VEGA Group China, announced the appointment of Dr Mahendra Deshpande asSales Director for Indian subcontinent. Dr Mahendra will drive VEGA’s business development & growth strategies across the region to support the Animal Health & Feed Industry in achieving safe and sustainable production in Poultry, Dairy, Aqua etc.
VEGA group is a high-tech company engaged in the development, production and marketing of functional feed additives, pharmaceutical products, food ingredients, animal health products, vitamins and premixes, disinfectants, medical equipment etc. Headquartered in Zhejing, China, it has 09 production sites with huge production capacity and plans to open 1-2 production bases annually. These facilities have been certified by GMP, GMP+, Iso, FAMI-QS, KOSHER, HALAL etc .
Dr Mahendra Deshpande holds Master degree in Veterinary Sciences & Animal Health from MAFSU, India and is a certified DVM. He has more than 20 years of working experience in operations management, sales, marketing, and different techno-commercial functions with different National & Multi-National companies operating in Animal health & nutrition segment in India.
Having a strong technical knowledge and expertise in strategic planning and execution together with account management focused on precise pre and post sales efforts. Dr Mahendra Deshpande has been known for improving organisational performance and unlocking new business opportunities through strategic alliances with key decision makers.
Dr Mahendra will provide best solutions from VEGA and services to Indian customers.
You can reach him by :
Phone @ +91 9533391752
Email @ mahendra@vegapharma.com.
Feed micronutrients are essential nutrients that play an important role in providing vitamins, minerals, and other micronutrients to enhance the overall animal growth and performance of livestock and poultry. Moreover, micronutrients are vital for metabolic processes, immunity, and reproductive functions in animals. As per FACTMR, the global animal feed micronutrient market is expected to reach a valuation of over US$ 2.5 Bn by 2027.
Author: S. N. Jha AVP and Principal Consultant Fact.MR
Recent key trends in the feed micronutrients market:
Focus on sustainable and organic solutions: Consumers are increasingly aware of the environmental and ethical implications of the products they use. Major players in the market are focusing on sustainable and organic products due to growing consumer awareness. In addition to this, key companies also exploring the options of environmentally friendly and ethically sourced alternatives. This ultimately minimizes the ecological footprint of material extraction and processing. These initiatives also help companies improve their public image and brand image. Consumers also prefer brands that align with their values, and sustainability can foster long-term brand loyalty.
Inclination towards personalized nutrition solutions: Another key trend in the market is to offer personalized nutrition solutions. Major players in the market adapt their offerings to the specific nutritional needs of animal species. Different animal species may have different nutritional requirements based on various factors such as age, physiological conditions, weight, etc. Market players have been increasingly offering specific nutritional profiles that optimize the health, growth, and production of each species.
Adoption of digital technologies: Key players in the micronutrient market have been widely adopting digital technologies. Key companies have adopted advanced analytics and digital platforms such as precision agriculture and data analytics to optimize feed formulas and improve animal nutrition efficiency. Moreover, farmers typically use data-driven insights to optimize livestock production. Moreover, based on inputs from real-time data, satellite images, and sensor data, farmers can use precision farming practices that involve accurate usage of water, pesticides, etc.
For example, Alltech is a global company headquartered in Kentucky, US with operations in animal feed, brewing, and distilling. Using data analytics for precision nutrition, the company has been focusing on technologies to improve feed efficiency and animal health.
Devenish Nutrition is an agri-technology company based in Belfast and is known for its expertise in animal nutrition. The company has adopted innovations in precision nutrition, including the use of data analytics and technology to optimize feed formulations and improve animal health.
Trace Mineral Optimization: Trace Minerals are the core part of animal diet to optimize well-being, health, and performance. Trace mineral optimization is a key trend due to increasing awareness among consumers about animal health & nutrition. Optimizing nutritional micronutrients requires careful management of the concentrations and forms of micronutrients needed to improve overall animal health, performance, and reproduction. Trace elements, including zinc, copper, selenium, and manganese, play a crucial role in various metabolic processes in animals and the body.
Market Challenges:
Key companies in the market are facing regulatory constraints due to stringent regulations and approval processes for feed additives including micronutrients. Moreover, meeting regulatory standards in different regions and complying with evolving regulations can be time-consuming and costly.
Besides this, the cost of producing and incorporating high-quality micronutrients into animal feed formulations can be a limiting factor, especially for smaller and medium-sized farms. Cost considerations may impact the adoption of advanced micronutrient-enriched feeds.
Apart from this, fluctuations in the prices of raw materials used in the production of micronutrients can affect the overall cost of manufacturing. Unpredictable price variations may impact profit margins for manufacturers and, consequently, the pricing of micronutrient-enriched feeds.
Key strategies:
The market is moderately consolidated with key players such as Tanke Biosciences, Vamso Biotec Pvt. Ltd, Archer Daniels Midland, and Pancosma SA occupy the majority of the shares. To establish a strong market share, key companies in the market are focusing on the following key strategies:
To expand their market share, key players have been entering new geographical regions. Companies establish partnerships, and collaborations, setting up distribution networks in emerging markets.
Nutreco, a global animal nutrition and fish feed company, implemented a strategy to expand its market presence in Latin America, a region with a growing demand for animal protein and a burgeoning livestock industry. Nutreco has acquired local companies and the key is to expand and strengthen its animal nutrition business in Latin America.
Moreover, key companies are also offering customized feed solutions tailored to the nutritional needs of different animal species. This strategy involves understanding and addressing the unique requirements of various livestock and poultry.
Cargill, a global agribusiness and food company, operates a division called Provimi, which focuses on animal nutrition. Provimi offers a range of customized feed solutions designed to meet the specific nutritional requirements of various animal species, including livestock and poultry.
Mr. S.N. Jha is the principal consultant at Fact.MR, a leading provider of market research, consulting, and data services. With over a decade of experience at Fact.MR, Mr. Jha has provided invaluable insights and strategic direction to more than 1500 clients. His analytical mind and eye for detail have established him as an expert in gleaning actionable intelligence from complex data sets. Clients value his ability to translate market trends into cogent recommendations that drive growth.
Author Contact Details:
S. N. Jha | AVP and Principal Consultant
D: +353-1-4434-232 Tel: +91 783 8476 404
E-mail:shambhu@factmr.com | Web: www.factmr.com
NUQO is pleased to announce the opening of its new affiliate in India, marking a significant milestone for the company. In the last few years, NUQO’s technologies have experienced rapid expansion globally and gained swift recognition in the market in recent years.
Headquartered in Europe, NUQO is a feed additives company and a pioneer in developing technologies based on the micro-encapsulation of metabolites from plants and seaweed (phytogenics and phycogenics). The company has established new standards to produce feed additives for animal nutrition, leveraging unique expertise in manufacturing technologies to produce more active, stable, and effective products, along with a broad knowledge of natural extracts & innovative molecules. Its groundbreaking work has been acknowledged over the last few years through participation in various well-known scientific congresses and publications.
Mr. Ewenn Helary, CEO , NUQO
In recent years, NUQO has expanded its distribution network globally and established regional hubs, including affiliates in Thailand and, more recently, in Mexico. Today, NUQO is proud to announce the opening of NUQO Animal Nutrition India Pvt Ltd. Mr. Ewenn Helary, CEO of NUQO, views this development as a remarkable achievement: “We are thrilled to launch Nuqo in India, a large yet demanding market. Two key factors enabled this launch: our offering of technologies with exclusive features that create genuine value for customers, and the opportunity to onboard exceptional colleagues. This milestone underscores the merit of our strategic approach and our ability to execute it successfully as a team.”
With the launch of Nuqo India, NUQO’s dedicated team in India, led by Mr. Neeraj Kumar Srivastava, brings extensive industry experience and local market insights to drive the company’s growth and meet the evolving needs of Indian customers.
Neeraj Kumar Srivastava Managing Director NUQO Animal Nutrition India Pvt. Ltd.
With a robust background in the Animal Health and Nutrition industry, Mr. Srivastava has served as Managing Director for major industry players in South & Southeast Asia. He also held the prestigious position of Chairman of CLFMA, a prominent livestock association in India, from 2020 to 2022. In addition, he holds board positions in esteemed industry associations, demonstrating his dedication to industry growth and development. Mr. Srivastava remarked, “Throughout my career, I have cultivated an extensive network and deep market knowledge in India and neighboring countries. I have played pivotal roles in the development of major businesses in animal nutrition within Indian Subcontinent. I strongly believe in the value of Nuqo’s technologies and our team’s capability to deliver these solutions sustainably and effectively to Indian market. Our objective is to address the key needs of the market & our customers, and we believe that NUQO’s science & research based technologies are ideally suited for this purpose.”
Mr. Guillaume Etave, Global Sales Director, Nuqo
In summary, the launch of Nuqo India represents a significant step forward in NUQO’s global expansion efforts, following years of impressive growth. Mr. Guillaume Etave, Global Sales Director of Nuqo, emphasized the importance of this development: “The establishment of this subsidiary enhances our local presence in India, allowing us to better serve our customers in this rapidly growing market and address their specific needs. It also strengthens our capability to form strong strategic partnerships and fully leverage the unique business opportunities presented by this dynamic market. We are delighted to welcome Mr. Srivastava who joins our team to lead this new initiative” Mr. Etave concluded: “This strategic expansion underscores the relevance of Nuqo’s approach, demonstrating NUQO’s ongoing dedication to meeting customer demands worldwide and seizing opportunities in key emerging markets”.
Synopsis: Heart attacks are the results of failure of the heart muscles’ function due to poor blood circulation to the heart muscles. This happens due to the one or more blocks in the coronary artery function which supplies blood to the heart muscles to function. These heart muscles are the involuntary muscles performing’ a vital function to help the heart pumping blood to the whole body on non-stop performance of 24×7.
Dr. Ram Moorthy D CEO, Geenat E: rammoorthyd@gmail.com W: www.geenat.co.in Phone: +91 93446 42382
CARDIAC ARREST in Chicken (Sudden Death Syndrome – SDS)
When two or more heart attacks occur within a short duration it becomes a ‘Cardiac Arrest’ an acute syndrome in which the heart suddenly stops functioning and the bird collapses immediately. In a nutshell heart attack gives second chance for survival; however cardiac arrest leaves no chance. Cardiac arrest (Acute Syndrome) can happen in a healthy bird without prior attacks too.
Such acute incidents (Cardiac Arrest) in Poultry are called ‘Sudden Death Syndrome’ in which a healthy bird dies without any clinical signs or symptoms and/or without any infection.
Postmortem examination of the major organs and the body parts of the chicken will be quite normal. Cardiac arrest or Sudden Death Syndromes are common in broiler birds in comparison to commercial layer birds due to high fat% in their feed.
Chicken Heart
The chicken heart has quite similar anatomy and function as that of mammals including humans with two atria and two ventricles (four chambers) and pumping the oxygenated blood to the whole body and involving in the gaseous exchange.
Factors ‘involved in the Heart Attack and Cardiac Arrest in Chicken
Biological stress – Today’s chicken has the evolution of genetic goals
Environmental Temperature – Peak weather conditions especially summer.
Yo-Yo Chicken of 2024. – Evolution of Genetics with Production goals
Today’s Yo-Yo chickens are genetically evolved to have less feed and deliver more commercial results than yesteryears relaxed birds.
The current days genetically evolved chickens with high production goals in order to deliver the quick results, have ‘inbuilt stress’ within the birds which is inevitable but to sustain.
Biological Stress
The Biological Stress secrets cortisol the stress hormone which leads to many complications in the birds including triggered adrenaline gland leads to heart attack and/or cardiac arrest, sudden death.
Biological stress leads to produce the stress hormone – CORTISOL
Cortisol the stress hormone lowers the body function including low feed intake.
Cortisol Triggers Adrenaline Gland in chicken
Cortisol the stress Hormone triggers Adrenaline Gland to secrete Adrenaline. Adrenaline lowers many body functions, importantly lowers metabolism & increases the body heat, thus increases the heart beats which results in heart attacks and or CARDIAC ARREST (SDS).
Production Goals Produces Bio-Stress & Cortisol Triggers Hypothalamus
Cortisol – The stress hormone, triggers hypothalamus which regulates the birds’ body temperature. Triggered hypothalamus imbalances Chicken’s body temperature and body temperature shoots up resulting in panting and heart attack and/or cardiac arrest – Sudden death syndrome.
During extreme weather conditions, chicken’s blood pH becomes acidic as chicken lacks sweat glands like mammals to reduce the body temperature. It means the blood level Co2 will be higher than Oxygen. Thus, Acidic blood increases the adrenaline level leads to increased heart beats – heart attack & cardiac arrest.
How to control/minimise the Stress and Heart Attacks
It’s quite challenging to minimise the stress levels in today’s poultry however it’s very much possible.
The stress levels in chicken will be high during summer and winter season as the most of the poultry farms are in open environmental system exposed to extreme heat/cold.
EC shed poultry farms are very rare in Asia and Middle East region as the not announced or unplanned ‘power cuts’ is very common and maintaining the farm’s electricity with diesel generator will be additional cost.
Solar Panel based poultry farms will be futuristic with today’s aggressive solar energy promotion.
Poultry farmers’ can continue their regular practices to reduce or increase the farm temperature externally as per their regular consultants’ advice.
Poultry Feed Formulation
A bit Less Crude Protein levels balanced with Amino Acids is the key factor.
Potassium & Crude Fat% – The important factors to avoid heart attacks or SDH in chicken.
Potassium levels are important for bird’s healthy heart. The given statistics can give the handful information for the potassium level and Fat% to be maintained in the Poultry feed formulation to prevent SDS especially in Broiler Chicken.
Though fat% is not an issue in commercial layers, it’s wise to include Choline Chloride in the old flocks that are above 50 weeks. Early morning feeding is important to maintain the birds’ energy level for the rest of the day.
Vitamin E, Biotin and B3 Niacin can be top dressed to reduce the Heart Attacks in Chicken
Inclusion of Antioxidants
Synthetic antioxidants can help to prevent heart attacks or SDS in Chicken.
Like BHA – Butylated hydroxy anisole, BHT – Butylated hydroxytoluene, Propyl gallate (PG) and TBHQ – Tert-butyl hydroquinone etc. Though the synthetic antioxidants effect is fast and accurate we need to limit their usage due to certain side effects arise due to their long-term usage.
Plant based Antioxidants – Dry Amla extract can be used @ 500 g/MT or as per the consultants’ advice.
Antioxidants can be used as per suppliers’ dosage claim.
Oral Supplements (Electrolytes) through drinking water
We need to maintain the Electrolytes Balance either through drinking water or through feed.
Supplementing electrolytes is essential during Summer & Winter.
Vitamins & Trace Mineral Premixes through feed can be increased by 20 to 30% to the regular dosage
Diluted Butter Milk can be given through drinking water during Summer
Clean & diluted ‘butter milk’ can be given through drinking water @ 20 ml/100 birds
The diluted butter milk should be clean and fresh, without fat molecules. Please note that the diluted butter milk is easy to execute at deep litter farms; to execute in Pipe line system, it should be filtered thoroughly to avoid ‘nipple chocking’ or else can choose the electrolytes with B complex through feed.
Summary:
To the increasing human population and updated life style everyone needs healthy food. Poultry industry is one of the promising industries to feed food challenges that humans are exposed today.
As the demand multi-folds, biotech solutions and evolving genetical goals of the chicken to produce more in less space is must and urgent.
Poultry Industry can assure a healthy food option through chicken meat and eggs with the consistency in taste and top- quality hygiene at 24 x 7.
15 common Egg Shell deformities in respect of structure and colour as under:
1. Pale Shelled Eggs Reasons:
a) Infections like Infectious Bronchitis & EDS
b) Old Age Hen
c) High Stress in flock
d) Toxic Effect of Drug like Sulphonamides & Nicarbazine
2. Pink or Liliac Eggs Reasons:
a) High Stress in Flock
b) Excess Dietary Calcium
3. Dirty Eggs Reasons:
a) Poor Gut Health
b) High volume of indigestible ingredients in Feed
c) Enteritis
d) Electrolyte Imbalance
4. Shell-less Egg Reasons:
a) Disease like Avian Influenza, ND, IB & EDS
b) Immature Shell Gland
c) Nutrients like Ca, P, Mn or Vitamin D deficiency
5. Bloody Eggs Reasons:
a) Rupture of blood vessels inside Fallopian tube wall
b) Rupture of blood vessels on Yolk surface
c) Deficiency of Vit A or Vit K
d) Large size in Egg in Old hen causing stretching and pressure on the lower area, may lead to bleeding
e) Egg may broke inside hen’s body & cause bleeding
6. Soft Shell Eggs Reasons:
a) Excess Phosphorus in Feed
b) Heat Stress
c) Old Age of Hen
d) Electrolyte Imbalance
7. Cracked Egg Reasons:
a) Calcium & Vit D deficiency
b) Heat Stress
c) Old Age of hens
d) Electrolyte Imbalance
e) Mycotoxins
8. Corrugated Eggs Reasons:
a) Calcium, Copper & Vit D deficiency
b) Heat Stress
c) Old Age of hens
d) Defective Shell glands
e) Electrolyte Imbalance
f) Mycotoxins
g) Overuse of Antibiotics
9. Wrinkled Eggs Reasons:
a) Stress
b) Infectious Bronchitis
c) Defective Shell glands
d) Overcrowding
10. Pimpled Eggs Reasons:
a) Eggs with Extra-calcification as granules on the blunt end
b) Old Age Hen
c) Inadequate Nutrition
d) Strain of Chicken
11. Calcium Coated Eggs Reasons:
a) Defective Shell gland
b) Disturbance during Shell Calcification
c) Excess Calcium in Feed
d) Young hens under any stress usually hold Eggs longer leading to Calcium coated Eggs
12. Mottled Eggs Reasons:
a) Disease like Avian Influenza, ND, IB & EDS
b) High Humidity in hen house
c) Mycotoxins
d) Manganese Deficiency
e) Overcrowding
f) Any reason leading to shell fails to dry quickly
13. Broken or Mended Eggs Reasons:
a) Stress during Shell calcification
b) Overcrowding
c) Disturbances during Calcification
14. Misshapen Eggs Reasons:
a) Immature Shell gland
b) Disease like Avian Influenza, ND, IB & EDS
c) Excessive Lighting
d) Stress
e) Overcrowding
15. Spots (White Brown speckled) on Egg Shell Reasons:
a) Inadequate Nutrition
b) Defective Shell gland
c) Disturbance during Egg calcification
d) Excess Calcium in Feed
e) Stress during Laying
In an exclusive interview to Poultry TRENDS magazine, Mr. Sanjeev Khanna talks about the current biosecurity & hygiene challenges in poultry industry and his startup – Envizon Biosciences.
Mr. Sanjeev Khanna is an Entrepreneur, Leader & strategist. He has completed his UG from BHU & PG in Business Management from BYB, Mumbai. He has over 25 years of working experience with renowned MNCs like Ranbaxy, Elanco & Novus in various leadership positions with different job responsibilities & geographies. He was instrumental in establishing some of the great companies & brands in Indian subcontinent and spent most of his career span in business development in Livestock and Poultry segment. When he started his journey in Chandigarh, little did he know that this journey will be so exciting and rewarding.
Currently he is working as Managing Director, Envizon Biosciences, a startup based out in Bengaluru and focused on biosecurity & hygiene program in Indian subcontinent. He is adventurous & an explorer who loves traveling, hiking, camping to offbeat places, he is also a health freak & believes that Living a healthy life would extend longevity and regenerate the body and mind.
Excerpts of the interview:
How you describe yourself?
Team player, strategic thinker, grounded & believes in fundamentals to run the businesses & relations. As a professional I got opportunities to explore different geographies and to lead some of the great teams across sub-continent. Working with people with different mindsets and motivations was always exciting and thought provoking. Influencing teams & individuals to explore their true potential and helping them to become successful is always interesting and exciting for me. My strengths lies in people, team building & business development. I always believe that leadership is not a position or title it is an action & example We make leadership decisions every minute of every day, both at work and in our personal lives. When we speak up for what is right, either at work or in our home lives, we are demonstrating leadership.
How did you come with the idea of entering this field?
After working in different segments including Livestock & Poultry for so many years, I finally decided to take different course and started my own venture in mid 2021. I was looking for the key challenges our Industry is undergoing. What are the challenges faced by the producers and how we should provide them science based & trustworthy solutions.
I would like to quote Albert Einstein “ Relativity applies to physics, not ethics”. As in ethics either you are 100% ethical/honest or you are 0% & you cannot be in between place, same theory applies in Biosecurity, either it is 100% or 0% & there is no space in between.
After lot of research and brainstorming, we found that Biosecurity & Hygiene was one of the most over stretched words across the Industry in whole South Asian region, In spite of so many players and almost everyone talking about Biosecurity, still there are huge challenges of disease outbreaks which ultimately shrink the profitability of producers. There is no proven method to validate the claims made by different solution providers either. For example, a product selling at X price & another at 10X have almost same label claims and the producers are in a fix as to what to use and what are the value offered to them. In Envizon Biosciences we invested in machines and equipment to validate the claims to show the value of the solutions with ROI.
What is Envizon Biosciences? Where is it based at?
Envizon Biosciences is a startup company based out in Bengaluru and focused on science, technology & innovation. Our core is new conceptual products which can add value to the customers business. In 2021 Envizon Biosciences entered into an agreement with Intracare NL, a globally renowned company for biosecurity and hygiene products, for marketing of its solution in India. The combination of these leading businesses will offer greater sustainability and broader scope than either alone. In addition to Intracare’s track record of creating successful collaborations, Envizon looks forward to unlocking the shared potential of its combined business strengths with Intracare. By combining Intracare’s state-of-the-art R&D technologies & future proof solutions with Envizon’s diverse distribution network & able workforce, the joint venture will be a category leader in Biosecurity and Hygiene products. Beside that Envizon Biosciences is also working closely with other strategic business partners across the globe to bring latest technologies with good ROI to Indian producers.
What are the specific challenges or obstacles commonly faced when trying to maintain high levels of hygiene by farmers ?
As mentioned above, the biggest challenge we found is lack of right information and validation points. Also, during our research, we didn’t find right equipment and machines which is required to complete the job properly and professionally with many producers. Even with a good product available in the market, if application is not proper, it cannot produce the desired results. The staff who is applying the biosecurity products needs proper and regular training, scientific information & latest updates to use the solutions correctly. Currently many products sold in the market based on relationship & perception, instead of actual scientific data and information.
What is Intra-Hygiene concept?
As you must aware of, in the intensive livestock farming, we are constantly challenged by the threat of pathogens. If pathogens succeed to enter the farm, we are facing production and economical losses, decreased animal welfare, increased mortality, which ultimately leads to higher antibiotic usages & increase the cost. The only way to prevent entry of diseases into the farm is with optimal biosecurity. To mitigate these challenge and help producers to have ultimate biosecurity, Envizon Biosciences for the first time in India, launched a novel concept of Intra Hygiene program for Sheds, Hatcheries and Processing plants with help of latest science-based technologies.
These technologies have been launched first time in India and has two parts – one is the effective solutions, and another is its effective applications with help of the latest machines (mainly imported from Europe) and they play an important role to give full-proof results. All the program is having different validation points to share the results & ROI.
How is Intra-Hygiene different from existing products available in the market?
The current solutions available in Indian market and used by producers are of industrial grade which has been used mostly in the different industries and then started using in the poultry & livestock Industry as well. They are corrosive, not recommended in Livestock Industry and having lot of adverse effects directly or indirectly on the humans & animals, be it in livestock or poultry. All the Intra hygiene solutions used by Envizon biosciences are of food grade & European Union certified, They all are approved by top rated credentials authorities like ECHA, NSF etc. and all the solutions are highly effective with no adverse impact on livestock, machines & equipment.
How do you test the challenge level in a given poultry farm?
As I mentioned, Biosecurity is one of the most overused word across livestock & poultry Industry. People know of it in literal terms only. Washing the farms, spraying disinfectants is not completing the biosecurity cycle and that is the reason we see lot of incidences of disease outbreaks periodically. Then, the biggest challenge in our markets are validation of results.
Envizon Biosciences have a dedicated and certified team for Intra hygiene services. The team is equipped with all the latest scientific equipment to establish the difference and to validate the results before and after the services.
Explain the various stages involved in the process
There are 7 stages involved here in the process to complete the program successfully. Unless we clean the organic materials from the farm, cages, and other specific places, we can not eradicate micro-organisms from the farm. Therefore, we go with different stages including dry cleaning, wet cleaning, foam cleaning, disinfection, and validations at pre & post stages.
Are your products internationally certified? Which other countries is this product being used?
Yes, all the products are internationally certified by international credit rating companies like ECHA, NSF etc under PT01, PT02, PT03, PT04 & PT05. All the products are registered & use in all European, US & Asian countries with extremely satisfied customers. The products are completely safe for the poultry birds, on people who are handling it and on all the expensive machines used in our Industry.
What are the different areas within poultry chain where Intra-Hygiene concept can be applied?
The products can be applied in different poultry chain including Broiler, Layer, Hatcheries, setters & processing units in different dosages. There is no adverse impact of the products as all the products are human grade and safe to use in even food, chicken processing units and even in human hospitals.
What sort of equipment is used for carrying out the task? Do you have a professional team to carry out this task?
Yes, Envizon Biosciences invested in the equipment for proper applications of solutions and we have latest equipment & certified professionals across to do the job successfully.
How has been the market feedback so far? Any big names to share?
We are working on many exciting projects across India and South Asia region. Due to professional ethics & confidentiality agreements, it would not appropriate to share names.
Future depends upon the actions we take today. I do see lot of changes in the producer’s thinking process due to changes in consumer’s behaviour and demand.
India is one of the fastest growing economies in the world & home of 1.4 billion people. With so much development, fast urbanization & youth population, the demand of protein is going to be even higher in coming time. India’s 1Bn young population are well informed, well-travelled and know exactly what they need. With international exposures and social media influences, consumers are now aware and looking for food safety & hygiene while making their choices. This is going to drive our industry and will change the whole scenario and the way it works; the focus is shifting rapidly from production to the processes and safety of the food, which in return is bringing lot of opportunities to the producers to invest in food safety and concepts like Intra Hygiene to achieve their goals.
I am pretty confident that things are changing, and they are changing pretty fast for betterment of our industry.
Global feed production is slightly down in 2023. Lower demand attributed in part to more efficient use of feed; poultry feed shows most significant growth.
Alltech’s annual feed survey, now in its 13th year, includes data from 142 countries and more than 27,000 feed mills. By utilizing data gathered by Alltech’s global sales team and working with regional feed associations, it evaluated compound feed production and costs.
Excerpts from the Agri-Food Outlook 2024:
As per Alltech’s Agri- Food Outlook estimates, global feed tonnage totaled 1.29 billion metric tons (BMT) in 2023, a decrease of 2.6 million metric tons (MMT)—or 0.2%—from 2022*.
The overall lower demand for feed was due, in part, to the more efficient use of feed made possible by intensive production systems that focus on using animal nutrition, farm management and other technologies to lower feed intake while producing the same amount of protein, or more. Slower production of animal protein, in response to tight margins experienced by many feed and animal protein companies, also contributed to lower feed demand. The feed tonnage rate — defined as the amount of feed produced and distributed per unit of livestock or poultry — is influenced by multiple factors that affect the demand and supply of feed, as well as the efficiency and profitability of animal production.
Changing consumption patterns caused by inflation and dietary trends, higher production costs and geopolitical tensions also influenced feed production in 2023.
A closer look at the numbers
Feed production in 2023 increased in Asia-Pacific by 6.5 MMT (1.4%), Latin America by 2.457 MMT (1.22%), Africa by 1 MMT (1.9%) and Oceania by 0.4 MMT (3.7%), according to feed production data collected for Agri-Food Outlook. Feed production decreased in Europe (-3.8%) and in North America (-1.1%).
Globally, increases in feed tonnage were reported in the broiler, layer and pet sectors, while decreases were reported in the pig, dairy, beef, aqua and equine sectors.
Overall, poultry feed tonnage continues to expand but at a slower pace — a result of changing consumption behaviour and lower purchasing power. Beef production continues to decline due to changing cattle cycles in the United States and the impact of sustainability regulations in Europe. Aquaculture feed tonnage dropped slightly due to a decline in supply in China. China remains the largest feed-producing country in the world, followed by the United States and Brazil.
Top sector by region
Consumer trends affecting agri-food — by region
According to Agri-Food Outlook survey respondents’, 65% of Alltech Agri-Food Outlook survey respondents rated product prices/the economy as the most important factor influencing feed production. Dietary trends were the distant second-most important factor.
Outlook for 2024
The Alltech Agri-Food Outlook also offers a holistic look at the state of the industry, using answers from our corresponding qualitative survey to uncover the trends and technologies that are impacting the agri-food industry, highlight opportunities for growth and gauge expectations for 2024.
Over half of survey respondents (54.8%) said they were somewhat optimistic about continued growth in the poultry sector. Disease, uncertain economic conditions that affect purchasing power, and shifting consumer dietary trends have all posed challenges to other protein sectors. About 37% said they were somewhat optimistic about growth in pig feed production in 2024, slightly higher than the second-most chosen option of neither optimistic nor pessimistic (32%). Regarding feed production for pets, other ruminants, aquaculture, beef and equine, most respondents said they were neither optimistic nor pessimistic about growth in 2024.
Optimism by sector about future growth
Feed production is expected to grow in 2024, with some market conditions improving as input costs ease and consumers adapt to uncertainties. Production growth is likely to remain robust in Brazil and accelerate in Southeast Asia, with marginal increases expected in China and Oceania.
Latin America is expected to lead production growth in 2024, but at a slower rate than in 2023. Reduced livestock inventories are expected to continue in the United States, lowering feed demand.
2023 Feed Tonnage by Region
This year’s global feed survey estimated that the total global feed tonnage decreased slightly over last year, a .02% decrease of 2.62 million metric tons (MMT) to approximately 1.287 billion metric tons (BMT).
Feed Tonnage by Sector
Volume growth in feed tonnage came predominantly from the broiler feed sector.
Feed Mills by Region
The multiyear fall in the total number of feed mills in the world was halted in 2023, thanks in large part, to India, where hundreds of additional feed mills were added over the past year. Still, while the total feed mill count is up by 0.3% (or 86 mills), the general trend from the past few years — of larger and, as a result, fewer feed mills — continued in many countries. The number of feed mills declined most significantly in China, Chile, the U.S. and Spain.
Top 10 Countries
The Top 10 countries in terms of feed tonnage did not change significantly. Türkiye slipped one place, from No. 9 to No. 10, trading places with Japan. Despite significant fluctuations, the other Top 10 countries remained in the same positions.
Altogether, the Top 10 countries used 63.1% of the world’s 2023 feed production, and they can be viewed as an indicator of the trends in agriculture. About 49% of global feed production is concentrated in four countries: China,the U.S., Brazil and India.
Broiler feed now accounts for 29.9% of the total feed tonnage in the world, thanks to a 3.5% increase in overall tonnage in 2023. While this growth was not uniform across all regions, the poultry sector is poised to keep holding strong in 2024 thanks to a combination of regional successes and global market dynamics. Some of the biggest factors that will contribute to the resilience of the broiler sector include reduced costs for inputs, such as feed and energy, and increases in margins and profitability. Shifting consumer preferences will also benefit broiler producers, as inflation and other economic changes often prompt an inclination toward more affordable protein options, and poultry traditionally serves as the preferred choice in those circumstances.
A closer look
Africa and the Middle East: These regions reported a substantial 12.22% growth in feed production for broilers in 2023, reflecting the resilience and adaptability of the agri-food industry there.
Asia-Pacific: Broiler feed tonnage was up 4.6%, an increase of 7.07 MMT. Animal diseases, such as highly pathogenic avian influenza (HPAI), as well as rising raw material costs and profits that fell short of expectations have all been problems for the region, forcing many smaller operations out of business. Still, optimism for 2024 remains —particularly in Southern Asia, where India saw a 24.57% increase in broiler feed tonnage. The cost of raw materials is also expected to stabilize for broiler producers in Asia-Pacific in 2024.
Europe: Total poultry feed production was down in Europe in 2023 by 0.88 million metric tons (MMT). Many markets were recovering from the impact of avian influenza, while others — including Denmark, Hungary and Portugal —struggled due to a decline in broiler production that led to challenges for local slaughterhouses. Poultry consumption is, however, expected to increase over the next year due to its relatively low price and poultry’s allure as a healthier protein option, and the industry will also benefit from more amenable prices and a rise in imports.
Latin America: Latin America’s poultry industry is thriving, with 2.62% growth (representing 1.89 MMT) in broiler feed production there in 2023. An export-driven market, the Latin American broiler industry has benefited from its highly efficient production and the reduced costs of feeding birds there, which strengthen the region’s competitiveness amongst other poultry-exporting regions around the world.
North America: The North American broiler sector also grew by a respectable 2.85% in 2023. This success was driven by the region’s growing poultry flock, efficient production practices and favourable market conditions and changing consumer preferences.
Oceania: The broiler sector is by far the largest in both Australia’s and New Zealand’s commercial feed industry, comprising nearly 38% of the region’s total feed tonnage. Thanks to this dominance and other factors, the broiler sector grew by more than 1.19%.
Globally, the poultry feed industry continues to expand, albeit at a slower pace than has been seen at other times. Layer feed tonnage in the region remained unchanged in 2023. There are industry-wide efforts to optimize feed efficiency and keep pace with changing dietary trends and new purchasing power. Macroeconomic difficulties and disease outbreaks, which can disrupt production cycles, had a significant impact on some markets around the world. Still, the general outlook for the layer industry remains positive thanks to its resilience in the face of difficult circumstances, when other protein sectors often struggle to adapt.
A closer look
Africa and the Middle East: The layer sector grew marginally in the Middle East but shrank significantly in Africa in 2023. This decline was connected to disease outbreaks — particularly those related to avian influenza, which can set producers back financially while also impacting the overall bird supply.
Asia-Pacific: Despite the previous year’s downward trend, the layer sector rebounded in Asia-Pacific in 2023. Layer feed tonnage grew steadily there, by 1.34 MMT, thanks in part to major increases in countries like India. New layer farms continue to open across the region as consumers turn to poultry as a more affordable protein choice.
Europe: The avian influenza outbreak and other issues had a negative impact on the European layer sector, but producers are optimistic about the coming year because vaccines are being field-tested in various nations. The region’s layer sector was down 1.10%.
Latin America: Layer feed tonnage was down slightly (0.17 MMT, or 0.62%) in Latin America due, in large part, to the effects of highly pathogenic avian influenza (HPAI), which has decimated the region’s bird inventory. Much attention is being paid in particular to Brazil, the world’s largest exporter of poultry, as the presence of HPAI in that country’s commercial layer farms could have ripple effects across the global supply chain.
North America: The North American layer sector saw a 1% increase in feed tonnage this year, which correlated to a similar rise in the number of layer birds in the region. Both of these increases are attributed to changing consumer tastes and preferences.
Oceania: The layer sector grew by 5% in Australia but was down slightly (by 2.86%) in New Zealand.
For a complete report including an outlook on Pigs, Dairy, Beef, Aquaculture, Pets and Equine sector, visit www.alltech.com.
*Last year’s Agri-Food Outlook shared preliminary data that has since been adjusted to reflect final figures, putting total feed tonnage for 2022 at 1.29 BMT. We have refined our resources for retrieving data in several Middle Eastern and Central American countries, revealing higher and more accurate 2022 figures for Algeria, Egypt, Iraq, El Salvador, Panama, Guatemala and Honduras. Feed tonnage for India was also revised significantly. These revisions added tonnage for the layer sector (India and Iraq); broiler sector (El Salvador, Türkiye and Sudan); beef (Egypt and Türkiye); and pig (Panama).
1. Pale Shelled Eggs
2. Pink or Liliac Eggs
3. Dirty Eggs
4. Shell-less Egg
5. Bloody Eggs
6. Soft Shell Eggs
7. Cracked Egg
8. Corrugated Eggs
9. Wrinkled Eggs
10. Pimpled Eggs
11. Calcium Coated Eggs
12. Mottled Eggs
13. Broken or Mended Eggs
14. Misshapen Eggs
15. Spots (White Brown speckled) on Egg Shell
Broiler feed now accounts for 29.9% of the total feed tonnage in the world, thanks to a 3.5% increase in overall tonnage in 2023. While this growth was not uniform across all regions, the poultry sector is poised to keep holding strong in 2024 thanks to a combination of regional successes and global market dynamics. Some of the biggest factors that will contribute to the resilience of the broiler sector include reduced costs for inputs, such as feed and energy, and increases in margins and profitability. Shifting consumer preferences will also benefit broiler producers, as inflation and other economic changes often prompt an inclination toward more affordable protein options, and poultry traditionally serves as the preferred choice in those circumstances.
Globally, the poultry feed industry continues to expand, albeit at a slower pace than has been seen at other times. Layer feed tonnage in the region remained unchanged in 2023. There are industry-wide efforts to optimize feed efficiency and keep pace with changing dietary trends and new purchasing power. Macroeconomic difficulties and disease outbreaks, which can disrupt production cycles, had a significant impact on some markets around the world. Still, the general outlook for the layer industry remains positive thanks to its resilience in the face of difficult circumstances, when other protein sectors often struggle to adapt.
