In line with its worldwide business expansion plans, VEGA Group China, announced the appointment of Dr Mahendra Deshpande asSales Director for Indian subcontinent. Dr Mahendra will drive VEGA’s business development & growth strategies across the region to support the Animal Health & Feed Industry in achieving safe and sustainable production in Poultry, Dairy, Aqua etc.
VEGA group is a high-tech company engaged in the development, production and marketing of functional feed additives, pharmaceutical products, food ingredients, animal health products, vitamins and premixes, disinfectants, medical equipment etc. Headquartered in Zhejing, China, it has 09 production sites with huge production capacity and plans to open 1-2 production bases annually. These facilities have been certified by GMP, GMP+, Iso, FAMI-QS, KOSHER, HALAL etc .
Dr Mahendra Deshpande holds Master degree in Veterinary Sciences & Animal Health from MAFSU, India and is a certified DVM. He has more than 20 years of working experience in operations management, sales, marketing, and different techno-commercial functions with different National & Multi-National companies operating in Animal health & nutrition segment in India.
Having a strong technical knowledge and expertise in strategic planning and execution together with account management focused on precise pre and post sales efforts. Dr Mahendra Deshpande has been known for improving organisational performance and unlocking new business opportunities through strategic alliances with key decision makers.
Dr Mahendra will provide best solutions from VEGA and services to Indian customers.
You can reach him by :
Phone @ +91 9533391752
Email @ mahendra@vegapharma.com.
Feed micronutrients are essential nutrients that play an important role in providing vitamins, minerals, and other micronutrients to enhance the overall animal growth and performance of livestock and poultry. Moreover, micronutrients are vital for metabolic processes, immunity, and reproductive functions in animals. As per FACTMR, the global animal feed micronutrient market is expected to reach a valuation of over US$ 2.5 Bn by 2027.
Author: S. N. Jha AVP and Principal Consultant Fact.MR
Recent key trends in the feed micronutrients market:
Focus on sustainable and organic solutions: Consumers are increasingly aware of the environmental and ethical implications of the products they use. Major players in the market are focusing on sustainable and organic products due to growing consumer awareness. In addition to this, key companies also exploring the options of environmentally friendly and ethically sourced alternatives. This ultimately minimizes the ecological footprint of material extraction and processing. These initiatives also help companies improve their public image and brand image. Consumers also prefer brands that align with their values, and sustainability can foster long-term brand loyalty.
Inclination towards personalized nutrition solutions: Another key trend in the market is to offer personalized nutrition solutions. Major players in the market adapt their offerings to the specific nutritional needs of animal species. Different animal species may have different nutritional requirements based on various factors such as age, physiological conditions, weight, etc. Market players have been increasingly offering specific nutritional profiles that optimize the health, growth, and production of each species.
Adoption of digital technologies: Key players in the micronutrient market have been widely adopting digital technologies. Key companies have adopted advanced analytics and digital platforms such as precision agriculture and data analytics to optimize feed formulas and improve animal nutrition efficiency. Moreover, farmers typically use data-driven insights to optimize livestock production. Moreover, based on inputs from real-time data, satellite images, and sensor data, farmers can use precision farming practices that involve accurate usage of water, pesticides, etc.
For example, Alltech is a global company headquartered in Kentucky, US with operations in animal feed, brewing, and distilling. Using data analytics for precision nutrition, the company has been focusing on technologies to improve feed efficiency and animal health.
Devenish Nutrition is an agri-technology company based in Belfast and is known for its expertise in animal nutrition. The company has adopted innovations in precision nutrition, including the use of data analytics and technology to optimize feed formulations and improve animal health.
Trace Mineral Optimization: Trace Minerals are the core part of animal diet to optimize well-being, health, and performance. Trace mineral optimization is a key trend due to increasing awareness among consumers about animal health & nutrition. Optimizing nutritional micronutrients requires careful management of the concentrations and forms of micronutrients needed to improve overall animal health, performance, and reproduction. Trace elements, including zinc, copper, selenium, and manganese, play a crucial role in various metabolic processes in animals and the body.
Market Challenges:
Key companies in the market are facing regulatory constraints due to stringent regulations and approval processes for feed additives including micronutrients. Moreover, meeting regulatory standards in different regions and complying with evolving regulations can be time-consuming and costly.
Besides this, the cost of producing and incorporating high-quality micronutrients into animal feed formulations can be a limiting factor, especially for smaller and medium-sized farms. Cost considerations may impact the adoption of advanced micronutrient-enriched feeds.
Apart from this, fluctuations in the prices of raw materials used in the production of micronutrients can affect the overall cost of manufacturing. Unpredictable price variations may impact profit margins for manufacturers and, consequently, the pricing of micronutrient-enriched feeds.
Key strategies:
The market is moderately consolidated with key players such as Tanke Biosciences, Vamso Biotec Pvt. Ltd, Archer Daniels Midland, and Pancosma SA occupy the majority of the shares. To establish a strong market share, key companies in the market are focusing on the following key strategies:
To expand their market share, key players have been entering new geographical regions. Companies establish partnerships, and collaborations, setting up distribution networks in emerging markets.
Nutreco, a global animal nutrition and fish feed company, implemented a strategy to expand its market presence in Latin America, a region with a growing demand for animal protein and a burgeoning livestock industry. Nutreco has acquired local companies and the key is to expand and strengthen its animal nutrition business in Latin America.
Moreover, key companies are also offering customized feed solutions tailored to the nutritional needs of different animal species. This strategy involves understanding and addressing the unique requirements of various livestock and poultry.
Cargill, a global agribusiness and food company, operates a division called Provimi, which focuses on animal nutrition. Provimi offers a range of customized feed solutions designed to meet the specific nutritional requirements of various animal species, including livestock and poultry.
Mr. S.N. Jha is the principal consultant at Fact.MR, a leading provider of market research, consulting, and data services. With over a decade of experience at Fact.MR, Mr. Jha has provided invaluable insights and strategic direction to more than 1500 clients. His analytical mind and eye for detail have established him as an expert in gleaning actionable intelligence from complex data sets. Clients value his ability to translate market trends into cogent recommendations that drive growth.
Author Contact Details:
S. N. Jha | AVP and Principal Consultant
D: +353-1-4434-232 Tel: +91 783 8476 404
E-mail:shambhu@factmr.com | Web: www.factmr.com
NUQO is pleased to announce the opening of its new affiliate in India, marking a significant milestone for the company. In the last few years, NUQO’s technologies have experienced rapid expansion globally and gained swift recognition in the market in recent years.
Headquartered in Europe, NUQO is a feed additives company and a pioneer in developing technologies based on the micro-encapsulation of metabolites from plants and seaweed (phytogenics and phycogenics). The company has established new standards to produce feed additives for animal nutrition, leveraging unique expertise in manufacturing technologies to produce more active, stable, and effective products, along with a broad knowledge of natural extracts & innovative molecules. Its groundbreaking work has been acknowledged over the last few years through participation in various well-known scientific congresses and publications.
Mr. Ewenn Helary, CEO , NUQO
In recent years, NUQO has expanded its distribution network globally and established regional hubs, including affiliates in Thailand and, more recently, in Mexico. Today, NUQO is proud to announce the opening of NUQO Animal Nutrition India Pvt Ltd. Mr. Ewenn Helary, CEO of NUQO, views this development as a remarkable achievement: “We are thrilled to launch Nuqo in India, a large yet demanding market. Two key factors enabled this launch: our offering of technologies with exclusive features that create genuine value for customers, and the opportunity to onboard exceptional colleagues. This milestone underscores the merit of our strategic approach and our ability to execute it successfully as a team.”
With the launch of Nuqo India, NUQO’s dedicated team in India, led by Mr. Neeraj Kumar Srivastava, brings extensive industry experience and local market insights to drive the company’s growth and meet the evolving needs of Indian customers.
Neeraj Kumar Srivastava Managing Director NUQO Animal Nutrition India Pvt. Ltd.
With a robust background in the Animal Health and Nutrition industry, Mr. Srivastava has served as Managing Director for major industry players in South & Southeast Asia. He also held the prestigious position of Chairman of CLFMA, a prominent livestock association in India, from 2020 to 2022. In addition, he holds board positions in esteemed industry associations, demonstrating his dedication to industry growth and development. Mr. Srivastava remarked, “Throughout my career, I have cultivated an extensive network and deep market knowledge in India and neighboring countries. I have played pivotal roles in the development of major businesses in animal nutrition within Indian Subcontinent. I strongly believe in the value of Nuqo’s technologies and our team’s capability to deliver these solutions sustainably and effectively to Indian market. Our objective is to address the key needs of the market & our customers, and we believe that NUQO’s science & research based technologies are ideally suited for this purpose.”
Mr. Guillaume Etave, Global Sales Director, Nuqo
In summary, the launch of Nuqo India represents a significant step forward in NUQO’s global expansion efforts, following years of impressive growth. Mr. Guillaume Etave, Global Sales Director of Nuqo, emphasized the importance of this development: “The establishment of this subsidiary enhances our local presence in India, allowing us to better serve our customers in this rapidly growing market and address their specific needs. It also strengthens our capability to form strong strategic partnerships and fully leverage the unique business opportunities presented by this dynamic market. We are delighted to welcome Mr. Srivastava who joins our team to lead this new initiative” Mr. Etave concluded: “This strategic expansion underscores the relevance of Nuqo’s approach, demonstrating NUQO’s ongoing dedication to meeting customer demands worldwide and seizing opportunities in key emerging markets”.
Synopsis: Heart attacks are the results of failure of the heart muscles’ function due to poor blood circulation to the heart muscles. This happens due to the one or more blocks in the coronary artery function which supplies blood to the heart muscles to function. These heart muscles are the involuntary muscles performing’ a vital function to help the heart pumping blood to the whole body on non-stop performance of 24×7.
Dr. Ram Moorthy D CEO, Geenat E: rammoorthyd@gmail.com W: www.geenat.co.in Phone: +91 93446 42382
CARDIAC ARREST in Chicken (Sudden Death Syndrome – SDS)
When two or more heart attacks occur within a short duration it becomes a ‘Cardiac Arrest’ an acute syndrome in which the heart suddenly stops functioning and the bird collapses immediately. In a nutshell heart attack gives second chance for survival; however cardiac arrest leaves no chance. Cardiac arrest (Acute Syndrome) can happen in a healthy bird without prior attacks too.
Such acute incidents (Cardiac Arrest) in Poultry are called ‘Sudden Death Syndrome’ in which a healthy bird dies without any clinical signs or symptoms and/or without any infection.
Postmortem examination of the major organs and the body parts of the chicken will be quite normal. Cardiac arrest or Sudden Death Syndromes are common in broiler birds in comparison to commercial layer birds due to high fat% in their feed.
Chicken Heart
The chicken heart has quite similar anatomy and function as that of mammals including humans with two atria and two ventricles (four chambers) and pumping the oxygenated blood to the whole body and involving in the gaseous exchange.
Factors ‘involved in the Heart Attack and Cardiac Arrest in Chicken
Biological stress – Today’s chicken has the evolution of genetic goals
Environmental Temperature – Peak weather conditions especially summer.
Yo-Yo Chicken of 2024. – Evolution of Genetics with Production goals
Today’s Yo-Yo chickens are genetically evolved to have less feed and deliver more commercial results than yesteryears relaxed birds.
The current days genetically evolved chickens with high production goals in order to deliver the quick results, have ‘inbuilt stress’ within the birds which is inevitable but to sustain.
Biological Stress
The Biological Stress secrets cortisol the stress hormone which leads to many complications in the birds including triggered adrenaline gland leads to heart attack and/or cardiac arrest, sudden death.
Biological stress leads to produce the stress hormone – CORTISOL
Cortisol the stress hormone lowers the body function including low feed intake.
Cortisol Triggers Adrenaline Gland in chicken
Cortisol the stress Hormone triggers Adrenaline Gland to secrete Adrenaline. Adrenaline lowers many body functions, importantly lowers metabolism & increases the body heat, thus increases the heart beats which results in heart attacks and or CARDIAC ARREST (SDS).
Production Goals Produces Bio-Stress & Cortisol Triggers Hypothalamus
Cortisol – The stress hormone, triggers hypothalamus which regulates the birds’ body temperature. Triggered hypothalamus imbalances Chicken’s body temperature and body temperature shoots up resulting in panting and heart attack and/or cardiac arrest – Sudden death syndrome.
During extreme weather conditions, chicken’s blood pH becomes acidic as chicken lacks sweat glands like mammals to reduce the body temperature. It means the blood level Co2 will be higher than Oxygen. Thus, Acidic blood increases the adrenaline level leads to increased heart beats – heart attack & cardiac arrest.
How to control/minimise the Stress and Heart Attacks
It’s quite challenging to minimise the stress levels in today’s poultry however it’s very much possible.
The stress levels in chicken will be high during summer and winter season as the most of the poultry farms are in open environmental system exposed to extreme heat/cold.
EC shed poultry farms are very rare in Asia and Middle East region as the not announced or unplanned ‘power cuts’ is very common and maintaining the farm’s electricity with diesel generator will be additional cost.
Solar Panel based poultry farms will be futuristic with today’s aggressive solar energy promotion.
Poultry farmers’ can continue their regular practices to reduce or increase the farm temperature externally as per their regular consultants’ advice.
Poultry Feed Formulation
A bit Less Crude Protein levels balanced with Amino Acids is the key factor.
Potassium & Crude Fat% – The important factors to avoid heart attacks or SDH in chicken.
Potassium levels are important for bird’s healthy heart. The given statistics can give the handful information for the potassium level and Fat% to be maintained in the Poultry feed formulation to prevent SDS especially in Broiler Chicken.
Though fat% is not an issue in commercial layers, it’s wise to include Choline Chloride in the old flocks that are above 50 weeks. Early morning feeding is important to maintain the birds’ energy level for the rest of the day.
Vitamin E, Biotin and B3 Niacin can be top dressed to reduce the Heart Attacks in Chicken
Inclusion of Antioxidants
Synthetic antioxidants can help to prevent heart attacks or SDS in Chicken.
Like BHA – Butylated hydroxy anisole, BHT – Butylated hydroxytoluene, Propyl gallate (PG) and TBHQ – Tert-butyl hydroquinone etc. Though the synthetic antioxidants effect is fast and accurate we need to limit their usage due to certain side effects arise due to their long-term usage.
Plant based Antioxidants – Dry Amla extract can be used @ 500 g/MT or as per the consultants’ advice.
Antioxidants can be used as per suppliers’ dosage claim.
Oral Supplements (Electrolytes) through drinking water
We need to maintain the Electrolytes Balance either through drinking water or through feed.
Supplementing electrolytes is essential during Summer & Winter.
Vitamins & Trace Mineral Premixes through feed can be increased by 20 to 30% to the regular dosage
Diluted Butter Milk can be given through drinking water during Summer
Clean & diluted ‘butter milk’ can be given through drinking water @ 20 ml/100 birds
The diluted butter milk should be clean and fresh, without fat molecules. Please note that the diluted butter milk is easy to execute at deep litter farms; to execute in Pipe line system, it should be filtered thoroughly to avoid ‘nipple chocking’ or else can choose the electrolytes with B complex through feed.
Summary:
To the increasing human population and updated life style everyone needs healthy food. Poultry industry is one of the promising industries to feed food challenges that humans are exposed today.
As the demand multi-folds, biotech solutions and evolving genetical goals of the chicken to produce more in less space is must and urgent.
Poultry Industry can assure a healthy food option through chicken meat and eggs with the consistency in taste and top- quality hygiene at 24 x 7.
15 common Egg Shell deformities in respect of structure and colour as under:
1. Pale Shelled Eggs Reasons:
a) Infections like Infectious Bronchitis & EDS
b) Old Age Hen
c) High Stress in flock
d) Toxic Effect of Drug like Sulphonamides & Nicarbazine
2. Pink or Liliac Eggs Reasons:
a) High Stress in Flock
b) Excess Dietary Calcium
3. Dirty Eggs Reasons:
a) Poor Gut Health
b) High volume of indigestible ingredients in Feed
c) Enteritis
d) Electrolyte Imbalance
4. Shell-less Egg Reasons:
a) Disease like Avian Influenza, ND, IB & EDS
b) Immature Shell Gland
c) Nutrients like Ca, P, Mn or Vitamin D deficiency
5. Bloody Eggs Reasons:
a) Rupture of blood vessels inside Fallopian tube wall
b) Rupture of blood vessels on Yolk surface
c) Deficiency of Vit A or Vit K
d) Large size in Egg in Old hen causing stretching and pressure on the lower area, may lead to bleeding
e) Egg may broke inside hen’s body & cause bleeding
6. Soft Shell Eggs Reasons:
a) Excess Phosphorus in Feed
b) Heat Stress
c) Old Age of Hen
d) Electrolyte Imbalance
7. Cracked Egg Reasons:
a) Calcium & Vit D deficiency
b) Heat Stress
c) Old Age of hens
d) Electrolyte Imbalance
e) Mycotoxins
8. Corrugated Eggs Reasons:
a) Calcium, Copper & Vit D deficiency
b) Heat Stress
c) Old Age of hens
d) Defective Shell glands
e) Electrolyte Imbalance
f) Mycotoxins
g) Overuse of Antibiotics
9. Wrinkled Eggs Reasons:
a) Stress
b) Infectious Bronchitis
c) Defective Shell glands
d) Overcrowding
10. Pimpled Eggs Reasons:
a) Eggs with Extra-calcification as granules on the blunt end
b) Old Age Hen
c) Inadequate Nutrition
d) Strain of Chicken
11. Calcium Coated Eggs Reasons:
a) Defective Shell gland
b) Disturbance during Shell Calcification
c) Excess Calcium in Feed
d) Young hens under any stress usually hold Eggs longer leading to Calcium coated Eggs
12. Mottled Eggs Reasons:
a) Disease like Avian Influenza, ND, IB & EDS
b) High Humidity in hen house
c) Mycotoxins
d) Manganese Deficiency
e) Overcrowding
f) Any reason leading to shell fails to dry quickly
13. Broken or Mended Eggs Reasons:
a) Stress during Shell calcification
b) Overcrowding
c) Disturbances during Calcification
14. Misshapen Eggs Reasons:
a) Immature Shell gland
b) Disease like Avian Influenza, ND, IB & EDS
c) Excessive Lighting
d) Stress
e) Overcrowding
15. Spots (White Brown speckled) on Egg Shell Reasons:
a) Inadequate Nutrition
b) Defective Shell gland
c) Disturbance during Egg calcification
d) Excess Calcium in Feed
e) Stress during Laying
In an exclusive interview to Poultry TRENDS magazine, Mr. Sanjeev Khanna talks about the current biosecurity & hygiene challenges in poultry industry and his startup – Envizon Biosciences.
Mr. Sanjeev Khanna is an Entrepreneur, Leader & strategist. He has completed his UG from BHU & PG in Business Management from BYB, Mumbai. He has over 25 years of working experience with renowned MNCs like Ranbaxy, Elanco & Novus in various leadership positions with different job responsibilities & geographies. He was instrumental in establishing some of the great companies & brands in Indian subcontinent and spent most of his career span in business development in Livestock and Poultry segment. When he started his journey in Chandigarh, little did he know that this journey will be so exciting and rewarding.
Currently he is working as Managing Director, Envizon Biosciences, a startup based out in Bengaluru and focused on biosecurity & hygiene program in Indian subcontinent. He is adventurous & an explorer who loves traveling, hiking, camping to offbeat places, he is also a health freak & believes that Living a healthy life would extend longevity and regenerate the body and mind.
Excerpts of the interview:
How you describe yourself?
Team player, strategic thinker, grounded & believes in fundamentals to run the businesses & relations. As a professional I got opportunities to explore different geographies and to lead some of the great teams across sub-continent. Working with people with different mindsets and motivations was always exciting and thought provoking. Influencing teams & individuals to explore their true potential and helping them to become successful is always interesting and exciting for me. My strengths lies in people, team building & business development. I always believe that leadership is not a position or title it is an action & example We make leadership decisions every minute of every day, both at work and in our personal lives. When we speak up for what is right, either at work or in our home lives, we are demonstrating leadership.
How did you come with the idea of entering this field?
After working in different segments including Livestock & Poultry for so many years, I finally decided to take different course and started my own venture in mid 2021. I was looking for the key challenges our Industry is undergoing. What are the challenges faced by the producers and how we should provide them science based & trustworthy solutions.
I would like to quote Albert Einstein “ Relativity applies to physics, not ethics”. As in ethics either you are 100% ethical/honest or you are 0% & you cannot be in between place, same theory applies in Biosecurity, either it is 100% or 0% & there is no space in between.
After lot of research and brainstorming, we found that Biosecurity & Hygiene was one of the most over stretched words across the Industry in whole South Asian region, In spite of so many players and almost everyone talking about Biosecurity, still there are huge challenges of disease outbreaks which ultimately shrink the profitability of producers. There is no proven method to validate the claims made by different solution providers either. For example, a product selling at X price & another at 10X have almost same label claims and the producers are in a fix as to what to use and what are the value offered to them. In Envizon Biosciences we invested in machines and equipment to validate the claims to show the value of the solutions with ROI.
What is Envizon Biosciences? Where is it based at?
Envizon Biosciences is a startup company based out in Bengaluru and focused on science, technology & innovation. Our core is new conceptual products which can add value to the customers business. In 2021 Envizon Biosciences entered into an agreement with Intracare NL, a globally renowned company for biosecurity and hygiene products, for marketing of its solution in India. The combination of these leading businesses will offer greater sustainability and broader scope than either alone. In addition to Intracare’s track record of creating successful collaborations, Envizon looks forward to unlocking the shared potential of its combined business strengths with Intracare. By combining Intracare’s state-of-the-art R&D technologies & future proof solutions with Envizon’s diverse distribution network & able workforce, the joint venture will be a category leader in Biosecurity and Hygiene products. Beside that Envizon Biosciences is also working closely with other strategic business partners across the globe to bring latest technologies with good ROI to Indian producers.
What are the specific challenges or obstacles commonly faced when trying to maintain high levels of hygiene by farmers ?
As mentioned above, the biggest challenge we found is lack of right information and validation points. Also, during our research, we didn’t find right equipment and machines which is required to complete the job properly and professionally with many producers. Even with a good product available in the market, if application is not proper, it cannot produce the desired results. The staff who is applying the biosecurity products needs proper and regular training, scientific information & latest updates to use the solutions correctly. Currently many products sold in the market based on relationship & perception, instead of actual scientific data and information.
What is Intra-Hygiene concept?
As you must aware of, in the intensive livestock farming, we are constantly challenged by the threat of pathogens. If pathogens succeed to enter the farm, we are facing production and economical losses, decreased animal welfare, increased mortality, which ultimately leads to higher antibiotic usages & increase the cost. The only way to prevent entry of diseases into the farm is with optimal biosecurity. To mitigate these challenge and help producers to have ultimate biosecurity, Envizon Biosciences for the first time in India, launched a novel concept of Intra Hygiene program for Sheds, Hatcheries and Processing plants with help of latest science-based technologies.
These technologies have been launched first time in India and has two parts – one is the effective solutions, and another is its effective applications with help of the latest machines (mainly imported from Europe) and they play an important role to give full-proof results. All the program is having different validation points to share the results & ROI.
How is Intra-Hygiene different from existing products available in the market?
The current solutions available in Indian market and used by producers are of industrial grade which has been used mostly in the different industries and then started using in the poultry & livestock Industry as well. They are corrosive, not recommended in Livestock Industry and having lot of adverse effects directly or indirectly on the humans & animals, be it in livestock or poultry. All the Intra hygiene solutions used by Envizon biosciences are of food grade & European Union certified, They all are approved by top rated credentials authorities like ECHA, NSF etc. and all the solutions are highly effective with no adverse impact on livestock, machines & equipment.
How do you test the challenge level in a given poultry farm?
As I mentioned, Biosecurity is one of the most overused word across livestock & poultry Industry. People know of it in literal terms only. Washing the farms, spraying disinfectants is not completing the biosecurity cycle and that is the reason we see lot of incidences of disease outbreaks periodically. Then, the biggest challenge in our markets are validation of results.
Envizon Biosciences have a dedicated and certified team for Intra hygiene services. The team is equipped with all the latest scientific equipment to establish the difference and to validate the results before and after the services.
Explain the various stages involved in the process
There are 7 stages involved here in the process to complete the program successfully. Unless we clean the organic materials from the farm, cages, and other specific places, we can not eradicate micro-organisms from the farm. Therefore, we go with different stages including dry cleaning, wet cleaning, foam cleaning, disinfection, and validations at pre & post stages.
Are your products internationally certified? Which other countries is this product being used?
Yes, all the products are internationally certified by international credit rating companies like ECHA, NSF etc under PT01, PT02, PT03, PT04 & PT05. All the products are registered & use in all European, US & Asian countries with extremely satisfied customers. The products are completely safe for the poultry birds, on people who are handling it and on all the expensive machines used in our Industry.
What are the different areas within poultry chain where Intra-Hygiene concept can be applied?
The products can be applied in different poultry chain including Broiler, Layer, Hatcheries, setters & processing units in different dosages. There is no adverse impact of the products as all the products are human grade and safe to use in even food, chicken processing units and even in human hospitals.
What sort of equipment is used for carrying out the task? Do you have a professional team to carry out this task?
Yes, Envizon Biosciences invested in the equipment for proper applications of solutions and we have latest equipment & certified professionals across to do the job successfully.
How has been the market feedback so far? Any big names to share?
We are working on many exciting projects across India and South Asia region. Due to professional ethics & confidentiality agreements, it would not appropriate to share names.
Future depends upon the actions we take today. I do see lot of changes in the producer’s thinking process due to changes in consumer’s behaviour and demand.
India is one of the fastest growing economies in the world & home of 1.4 billion people. With so much development, fast urbanization & youth population, the demand of protein is going to be even higher in coming time. India’s 1Bn young population are well informed, well-travelled and know exactly what they need. With international exposures and social media influences, consumers are now aware and looking for food safety & hygiene while making their choices. This is going to drive our industry and will change the whole scenario and the way it works; the focus is shifting rapidly from production to the processes and safety of the food, which in return is bringing lot of opportunities to the producers to invest in food safety and concepts like Intra Hygiene to achieve their goals.
I am pretty confident that things are changing, and they are changing pretty fast for betterment of our industry.
Global feed production is slightly down in 2023. Lower demand attributed in part to more efficient use of feed; poultry feed shows most significant growth.
Alltech’s annual feed survey, now in its 13th year, includes data from 142 countries and more than 27,000 feed mills. By utilizing data gathered by Alltech’s global sales team and working with regional feed associations, it evaluated compound feed production and costs.
Excerpts from the Agri-Food Outlook 2024:
As per Alltech’s Agri- Food Outlook estimates, global feed tonnage totaled 1.29 billion metric tons (BMT) in 2023, a decrease of 2.6 million metric tons (MMT)—or 0.2%—from 2022*.
The overall lower demand for feed was due, in part, to the more efficient use of feed made possible by intensive production systems that focus on using animal nutrition, farm management and other technologies to lower feed intake while producing the same amount of protein, or more. Slower production of animal protein, in response to tight margins experienced by many feed and animal protein companies, also contributed to lower feed demand. The feed tonnage rate — defined as the amount of feed produced and distributed per unit of livestock or poultry — is influenced by multiple factors that affect the demand and supply of feed, as well as the efficiency and profitability of animal production.
Changing consumption patterns caused by inflation and dietary trends, higher production costs and geopolitical tensions also influenced feed production in 2023.
A closer look at the numbers
Feed production in 2023 increased in Asia-Pacific by 6.5 MMT (1.4%), Latin America by 2.457 MMT (1.22%), Africa by 1 MMT (1.9%) and Oceania by 0.4 MMT (3.7%), according to feed production data collected for Agri-Food Outlook. Feed production decreased in Europe (-3.8%) and in North America (-1.1%).
Globally, increases in feed tonnage were reported in the broiler, layer and pet sectors, while decreases were reported in the pig, dairy, beef, aqua and equine sectors.
Overall, poultry feed tonnage continues to expand but at a slower pace — a result of changing consumption behaviour and lower purchasing power. Beef production continues to decline due to changing cattle cycles in the United States and the impact of sustainability regulations in Europe. Aquaculture feed tonnage dropped slightly due to a decline in supply in China. China remains the largest feed-producing country in the world, followed by the United States and Brazil.
Top sector by region
Consumer trends affecting agri-food — by region
According to Agri-Food Outlook survey respondents’, 65% of Alltech Agri-Food Outlook survey respondents rated product prices/the economy as the most important factor influencing feed production. Dietary trends were the distant second-most important factor.
Outlook for 2024
The Alltech Agri-Food Outlook also offers a holistic look at the state of the industry, using answers from our corresponding qualitative survey to uncover the trends and technologies that are impacting the agri-food industry, highlight opportunities for growth and gauge expectations for 2024.
Over half of survey respondents (54.8%) said they were somewhat optimistic about continued growth in the poultry sector. Disease, uncertain economic conditions that affect purchasing power, and shifting consumer dietary trends have all posed challenges to other protein sectors. About 37% said they were somewhat optimistic about growth in pig feed production in 2024, slightly higher than the second-most chosen option of neither optimistic nor pessimistic (32%). Regarding feed production for pets, other ruminants, aquaculture, beef and equine, most respondents said they were neither optimistic nor pessimistic about growth in 2024.
Optimism by sector about future growth
Feed production is expected to grow in 2024, with some market conditions improving as input costs ease and consumers adapt to uncertainties. Production growth is likely to remain robust in Brazil and accelerate in Southeast Asia, with marginal increases expected in China and Oceania.
Latin America is expected to lead production growth in 2024, but at a slower rate than in 2023. Reduced livestock inventories are expected to continue in the United States, lowering feed demand.
2023 Feed Tonnage by Region
This year’s global feed survey estimated that the total global feed tonnage decreased slightly over last year, a .02% decrease of 2.62 million metric tons (MMT) to approximately 1.287 billion metric tons (BMT).
Feed Tonnage by Sector
Volume growth in feed tonnage came predominantly from the broiler feed sector.
Feed Mills by Region
The multiyear fall in the total number of feed mills in the world was halted in 2023, thanks in large part, to India, where hundreds of additional feed mills were added over the past year. Still, while the total feed mill count is up by 0.3% (or 86 mills), the general trend from the past few years — of larger and, as a result, fewer feed mills — continued in many countries. The number of feed mills declined most significantly in China, Chile, the U.S. and Spain.
Top 10 Countries
The Top 10 countries in terms of feed tonnage did not change significantly. Türkiye slipped one place, from No. 9 to No. 10, trading places with Japan. Despite significant fluctuations, the other Top 10 countries remained in the same positions.
Altogether, the Top 10 countries used 63.1% of the world’s 2023 feed production, and they can be viewed as an indicator of the trends in agriculture. About 49% of global feed production is concentrated in four countries: China,the U.S., Brazil and India.
Broiler feed now accounts for 29.9% of the total feed tonnage in the world, thanks to a 3.5% increase in overall tonnage in 2023. While this growth was not uniform across all regions, the poultry sector is poised to keep holding strong in 2024 thanks to a combination of regional successes and global market dynamics. Some of the biggest factors that will contribute to the resilience of the broiler sector include reduced costs for inputs, such as feed and energy, and increases in margins and profitability. Shifting consumer preferences will also benefit broiler producers, as inflation and other economic changes often prompt an inclination toward more affordable protein options, and poultry traditionally serves as the preferred choice in those circumstances.
A closer look
Africa and the Middle East: These regions reported a substantial 12.22% growth in feed production for broilers in 2023, reflecting the resilience and adaptability of the agri-food industry there.
Asia-Pacific: Broiler feed tonnage was up 4.6%, an increase of 7.07 MMT. Animal diseases, such as highly pathogenic avian influenza (HPAI), as well as rising raw material costs and profits that fell short of expectations have all been problems for the region, forcing many smaller operations out of business. Still, optimism for 2024 remains —particularly in Southern Asia, where India saw a 24.57% increase in broiler feed tonnage. The cost of raw materials is also expected to stabilize for broiler producers in Asia-Pacific in 2024.
Europe: Total poultry feed production was down in Europe in 2023 by 0.88 million metric tons (MMT). Many markets were recovering from the impact of avian influenza, while others — including Denmark, Hungary and Portugal —struggled due to a decline in broiler production that led to challenges for local slaughterhouses. Poultry consumption is, however, expected to increase over the next year due to its relatively low price and poultry’s allure as a healthier protein option, and the industry will also benefit from more amenable prices and a rise in imports.
Latin America: Latin America’s poultry industry is thriving, with 2.62% growth (representing 1.89 MMT) in broiler feed production there in 2023. An export-driven market, the Latin American broiler industry has benefited from its highly efficient production and the reduced costs of feeding birds there, which strengthen the region’s competitiveness amongst other poultry-exporting regions around the world.
North America: The North American broiler sector also grew by a respectable 2.85% in 2023. This success was driven by the region’s growing poultry flock, efficient production practices and favourable market conditions and changing consumer preferences.
Oceania: The broiler sector is by far the largest in both Australia’s and New Zealand’s commercial feed industry, comprising nearly 38% of the region’s total feed tonnage. Thanks to this dominance and other factors, the broiler sector grew by more than 1.19%.
Globally, the poultry feed industry continues to expand, albeit at a slower pace than has been seen at other times. Layer feed tonnage in the region remained unchanged in 2023. There are industry-wide efforts to optimize feed efficiency and keep pace with changing dietary trends and new purchasing power. Macroeconomic difficulties and disease outbreaks, which can disrupt production cycles, had a significant impact on some markets around the world. Still, the general outlook for the layer industry remains positive thanks to its resilience in the face of difficult circumstances, when other protein sectors often struggle to adapt.
A closer look
Africa and the Middle East: The layer sector grew marginally in the Middle East but shrank significantly in Africa in 2023. This decline was connected to disease outbreaks — particularly those related to avian influenza, which can set producers back financially while also impacting the overall bird supply.
Asia-Pacific: Despite the previous year’s downward trend, the layer sector rebounded in Asia-Pacific in 2023. Layer feed tonnage grew steadily there, by 1.34 MMT, thanks in part to major increases in countries like India. New layer farms continue to open across the region as consumers turn to poultry as a more affordable protein choice.
Europe: The avian influenza outbreak and other issues had a negative impact on the European layer sector, but producers are optimistic about the coming year because vaccines are being field-tested in various nations. The region’s layer sector was down 1.10%.
Latin America: Layer feed tonnage was down slightly (0.17 MMT, or 0.62%) in Latin America due, in large part, to the effects of highly pathogenic avian influenza (HPAI), which has decimated the region’s bird inventory. Much attention is being paid in particular to Brazil, the world’s largest exporter of poultry, as the presence of HPAI in that country’s commercial layer farms could have ripple effects across the global supply chain.
North America: The North American layer sector saw a 1% increase in feed tonnage this year, which correlated to a similar rise in the number of layer birds in the region. Both of these increases are attributed to changing consumer tastes and preferences.
Oceania: The layer sector grew by 5% in Australia but was down slightly (by 2.86%) in New Zealand.
For a complete report including an outlook on Pigs, Dairy, Beef, Aquaculture, Pets and Equine sector, visit www.alltech.com.
*Last year’s Agri-Food Outlook shared preliminary data that has since been adjusted to reflect final figures, putting total feed tonnage for 2022 at 1.29 BMT. We have refined our resources for retrieving data in several Middle Eastern and Central American countries, revealing higher and more accurate 2022 figures for Algeria, Egypt, Iraq, El Salvador, Panama, Guatemala and Honduras. Feed tonnage for India was also revised significantly. These revisions added tonnage for the layer sector (India and Iraq); broiler sector (El Salvador, Türkiye and Sudan); beef (Egypt and Türkiye); and pig (Panama).
In a historic moment, the Poultry Federation of India (PFI) and the USA Poultry and Eggs Export Council (USAPEEC) signed a Memorandum of Understanding (MOU) to collectively combat protein deficiency and promote the consumption of poultry and poultry products in India.
The signing ceremony at Hotel The Oberoi, New Delhi on March 20, 2024, brought together esteemed representatives from both organizations, including Mr. Greg Tyler, President & CEO USA Poultry & Egg Export Council, Mr. Clay M. Hamilton, Agricultural Minister Counsellor for Agricultural Affairs, USDA, and Mr. Ramesh Khatri, Chairman, Mr. Sanjeev Gupta, Vice President (HQ), Mr. Ricky Thaper, Treasurer, Mr. Parveen Kumar, Vice-President-North Zone and Mr. Jagdish from Poultry Federation of India.This partnership symbolizes a shared dedication to enhancing the nutritional landscape and fostering a healthier, protein-rich future.
Mr. Ricky Thaper, Treasurer, Poultry Federation of India highlighted the significance of this partnership in addressing critical nutritional needs and fostering international cooperation in the poultry industry. Mr. Thaper said that this occasion marked the beginning of what promises to be a fruitful collaboration aimed at enhancing nutritional standards and promoting economic growth in the poultry sector.
While addressing the gathering, Mr. Greg Tyler, President & CEO USA Poultry & Egg Export Council added that this collaborative approach encompasses a range of initiatives, including educational, research and development, expansion of market opportunities and campaigns to raise nutritional awareness. By combining their expertise, both organizations aspire to raise awareness about the nutritional advantages of poultry products.
Poultry Federation of India Team presented mementoes to Mr. Greg Tyler, Mr. Clay M. Hamilton and Ms. Devna Khanna. Later Ms. Devna Khanna, India Representative of USA Poultry & Egg Export Council, expressed gratitude to all attendees for their support and participation in this milestone event.
This was followed by Trade Reception which provided an opportunity for networking among the invitees including USA Soybean and Corn Grower Farmers, Star Chefs from elite Hotels, Commodity Members, PFI Team and USAPEEC Team.
CHESTERFIELD, MO (March 5, 2024) – Novus International, Inc. announces it has completed the acquisition of U.S.-based enzyme company BioResource International, Inc. (BRI).
Under the terms of the agreement, NOVUS becomes the owner of all BRI’s products and intellectual property and takes control of the company’s facilities.
NOVUS President & CEO Dan Meagher
“This move will allow us to serve our customers better and expand our innovation pipeline further,” says NOVUS President & CEO Dan Meagher. “Enzymes are vital tools for producers to ensure animal health and well-being and help deliver on-farm profitability. We’re very excited to offer our customers more options, as well as aspire to develop new feed additives.”
The relationship between the two companies isn’t new. NOVUS has partnered with BRI since 2008 to manufacture its protease product, CIBENZA® Enzyme Feed Additive. Meagher says having full ownership and control of the product line and the option to expand NOVUS’ portfolio beyond protease enzymes is a natural fit in the company’s long-term strategic plans.
“As a leader in intelligent nutrition, NOVUS’ priorities include investing further in functional proteins and the gut health segment, growing our portfolio, and achieving stronger control of our supply chain,” he says. “Along with supporting these goals, acquiring BRI also increases our capabilities to develop innovative solutions in the fermentation space.”
BRI’s products include Versazyme® protease feed additive, Xylamax® xylanase feed enzyme, Dymanase® mannanase enzyme, Phytamax® granulated, thermostable, microbial 6-phytase enzyme; and EnzaPro® enzyme and direct-fed microbials, among others.
BRI’s co-founder and CEO Giles Shih
BRI’s co-founder and CEO Giles Shih, Ph.D., says the acquisition and tapping into the knowledge of employees in both BRI and NOVUS allows for the continued growth of the company he helped create 25 years ago.
“We are super excited about the future where BRI’s products and people combine forces with the global reach and deep industry knowledge NOVUS brings to the feed additive space,” Shih says. “This deal is not one of happenstance. Our two companies have worked closely together since 2008 to launch the first generation of heat-stable protease feed enzymes and shape how they are developed, marketed, and optimized to add value to customers worldwide. This acquisition will enable NOVUS to innovate the next generation of proteases and enzymes that will do even more, from promoting gut health to promoting the bottom line.”
Along with BRI’s current product portfolio, NOVUS also takes over the company’s facilities in North Carolina in the U.S.
Meagher says continuity is key for current BRI customers and they should experience “business as usual” during the integration process.
NOVUS is the intelligent nutrition company providing solutions for the global animal agriculture industry. The company’s portfolio includes bis-chelated organic trace minerals, enzymes, organic acids, essential oils, liquid and dry methionine, and a network of experts worldwide to provide guidance on management best practices. NOVUS is owned by Mitsui & Co., Ltd. and Nippon Soda Co., Ltd.
For information on how NOVUS is supporting producers around the world, visit novusint.com.
Dr. Anju Ajay Deshpande is a veterinarian turned into an entrepreneur. She completed BVSc. from Nagpur Veterinary College and MVSc. in VPH from COVAS Mannuthy. She has worked at various levels, her journey started as veterinary biosecurity officer, as of today she is the director of various organisations engaged in poultry business.
In an exclusive interview to Poultry TRENDSmagazine, Dr. Anju shares about her journey, challenges, accomplishments and her message to women.
Q: Please brief us about your background
Dr. Anju Deshpande: My parents were government employees and during my growing up days, I was fortunate to travel pan India gaining exposure of places and things. I realised the huge scope in veterinary science and work offering more flexibility than medical field. Veterinary Public Health specialisation was one of the hottest things, as it is a bridge between human health and animal health science. At the time, there were not many openings for epidemiologists or animal-based food industries in India though. I chose the poultry industry, which was just getting off the ground. However, to gain experience, there were very few poultry companies offering jobs to lady veterinarians.
Q: How was your job as a poultry veterinarian
Dr. Anju Deshpande: In 1995, I joined United Hatcheries Pvt. Ltd. Hyderabad. I may have been the only lady veterinarian in India who not only worked but also stayed at the poultry breeding farm. It was not considered a white-collar job then, and even now very few professionals opt for this job, because, usually breeding farms are in remote places, far away from the nearest village with harsh conditions. However, it was there that I learned the very basics of the poultry industry. After that I worked for Pure Line Poultry Breeding farm too in Tarkeshwara Hatcheries Pvt. Ltd., Nashik.
Later I worked in various positions that required a variety of skills – as an LDO extension, a Lecturer for the State Level Training Centre for officers. After completing “Poultry Viral Vaccine Production Certification” in IVRI, I worked for the Institute of Veterinary Biologicals Pune.
Q: When did you get the idea to start a business and how you started?
Dr. Anju Deshpande: Since my first job, I always thought about the fact that while many veterinary doctors were employees in the poultry industry, and in spite of being domain experts, why they couldn’t become businessmen. But now I understand that only few have the courage to burn their ships. I always had a dream of having my own business someday, to create employment for myself and others. Big dreams, though without any resources or experience.
During my second job in Tarkeshwara Hatcheries, I met Ajay who was working as Production Manager. Ajay is BVSc from College of Veterinary and Animal Sciences, Parbhani and also my batch mate. As part of his job, he was required to remain in remote area without basic facilities, be it a hospital, market or local transport. I started discussing my business ideas with him as even before we got married, my ideas about creating our own business had started taking shape. However, I was only able to work towards it when I was selected for a government job through MPSC.
We then decided that instead of me, my husband could start business and I would support him in initial stages and later, join the business. This was the time when our first child was 2 years old.
In 2003, we started with a small broiler breeder farm with the help of mentors and well-wishers. Our first child was 6 and second was 2 by then.
Q: How did you contribute and support the new venture?
Dr. Anju Deshpande: In spite of being in a government job, I was one of the founder members in our company. I was always closely involved in policy matters, as we were investing almost every penny of our life-savings there. Being a permanent government employee and a class one officer, I was always the guarantor for the business loans we required.
I started by learning new skills, like accounting, preparing balance sheets, understanding taxes helping him, going to farm on holidays. Discussing practical problems and finding solutions till late waking hours was our routine for years. Even our children’s picnics were always only on poultry farms. Long drives to attend relatives or visiting family was opportunity to discuss more about our experiences with the poultry business. We couldn’t have achieved the goal without each other as team.
Q:What were challenges as first generation in business?
Dr. Anju Deshpande: Major challenges came forth in facing and losing everything at the time of first Bird flu pandemic. Rebuilding from zero was quite an experience; we supplied eggs and sprouts and vegetable to marts to retain our staff in pandemic period.
As a government officer I had to work hard and travel to remote villages to support my family for 15 long years, until our business could support me. Those years weren’t as difficult as waiting for my aspiration; to be able to work full time for my own business; I wanted to explore new ideas, so, letting-go of golden opportunities was a challenging thing for me. In those days, the private sector was growing and everyone was busy, it was difficult seeing the world pass by, while we were simply making ends meet. Whatever money we earned and saving through sacrificing on small things was invested in the business. And, the year Ajay paid his personal tax as much as my salary, I felt free to resign from my government job. By that time, I had some minor health issues, but finally I left the government job, leaving the tension and the highly sought pension.
Q: How did you overcome your hurdles?
Dr. Anju Deshpande: Each hurdle was dealt with as it came but generally speaking, we prepared ourselves for hurdles by anticipating. By thinking ahead and planning, sticking to the agenda, and living for the dream. Other things helping cope up were hard-work of course and keeping personal expenses to a minimum.
I was always prepared so that whenever opportunities presented, we were ready to commit. Avoiding toxic relations helped maintain energy levels to cross hurdles. We kept our morale high, encouraging and appreciating each other, acknowledging the efforts and celebrating small achievements. All is easier said than done. I must say hurdles were easier only because we helped each other in work and at home too. At times Ajay babysat without complain plus my mother always rushed whenever we needed. These things helped me a lot while raising kids.
Q: Where do you find yourself today, tell us about your accomplishments?
Dr. Anju Deshpande: I have planted and nurtured more than 500 trees on our farms, the pleasure is immeasurable. We have 400 employees and that gives me immense happiness.
Besides that currently, I am one of the four directors at Siddhivinayak Poultry Breeding Farm and Hatcheries Pvt. Ltd. The company now has 1 lakh broiler breeders and placement of 20 lakh chicks per month in contract farming.
I am also a director and partner in Avian Research & Development Pvt. Ltd, where my focus is on creating marinated chicken products.
My other company is Percept-Accuity Techno-soft Pvt. Ltd, which specializes in an ERP software designed for all aspects of the poultry industry.
Q: What are your strengths?
Dr. Anju Deshpande: I am focused about my goals. I am aware of what I do want. I appreciate everyone for who they are and cherish every moment. While I am most of the times positive for the future, even in case of failure, I feel like I have given it a good throw and the journey was worth it.
Q: What are you passionate about?
Dr. Anju Deshpande: I am a very passionate person. I take all my responsibilities seriously, whether it is professional work, business and ambience, creating, learning and teaching, or managing my home and cooking for my loved ones. I am usually engrossed in learning new things which I do by reading, watching and keenly observing people and processes.
I share professional and life skills knowledge selflessly. I love to train people for the technical knowhow and soft skills that are essential for optimum performance and dynamic involvement in work. I am happy to delegate work to my teammates. I believe everyone has talent and value, if given space and time. I also love multi-tasking and managing my time. The most rewarding thing for me is finish the work in hand and still have ample time, to explore new things.
Q: What does Power mean to you?
Dr. Anju Deshpande: For me, power is within. It means to be self-sustained, able to survive in all odds and grow big and grow wise. Being strong enough to support others is a mental power. Any individual doing that is powerful.
Q: What are the prerequisites for women to do business?
Dr. Anju Deshpande: Love is the force of all creations and manifestations, love for business is basic. Besides this, knowledge of the sector, deep desire to win, perseverance, courage to risk it all, basic skill-sets and strong support systems to depend on are some prerequisites. Encouragement, appreciation and nurturing is needed for anything to take root and grow.
Q: Any message for women?
Dr. Anju Deshpande: I have three messages for all the women:
Firstly, know yourself; you are already empowered by natural resilience and complex brain wirings. Women work shoulder to shoulder with men, but hesitate to come in the limelight. My message is “be assertive and learn to take credit of your own work proudly and gracefully, and never let anyone brush you or your words aside”.
Second, I feel that every lady should understand the synergetic power of yin and yang. Successful women are successful often because they got support somewhere, from their father, brothers, husband, sons, friends, sometimes from all of them. When necessary, for your pride, fight it out, but don’t be mean to men, cherish and love if you have them in your life.
Lastly, show your man how to support you at home and in the kitchen, it doesn’t make you weak, but it makes him strong.
VEGA group is a high-tech company engaged in the development, production and marketing of functional feed additives, pharmaceutical products, food ingredients, animal health products, vitamins and premixes, disinfectants, medical equipment etc. Headquartered in Zhejing, China, it has 09 production sites with huge production capacity and plans to open 1-2 production bases annually. These facilities have been certified by GMP, GMP+, Iso, FAMI-QS, KOSHER, HALAL etc .
1. Pale Shelled Eggs
2. Pink or Liliac Eggs
3. Dirty Eggs
4. Shell-less Egg
5. Bloody Eggs
6. Soft Shell Eggs
7. Cracked Egg
8. Corrugated Eggs
9. Wrinkled Eggs
10. Pimpled Eggs
11. Calcium Coated Eggs
12. Mottled Eggs
13. Broken or Mended Eggs
14. Misshapen Eggs
15. Spots (White Brown speckled) on Egg Shell
Broiler feed now accounts for 29.9% of the total feed tonnage in the world, thanks to a 3.5% increase in overall tonnage in 2023. While this growth was not uniform across all regions, the poultry sector is poised to keep holding strong in 2024 thanks to a combination of regional successes and global market dynamics. Some of the biggest factors that will contribute to the resilience of the broiler sector include reduced costs for inputs, such as feed and energy, and increases in margins and profitability. Shifting consumer preferences will also benefit broiler producers, as inflation and other economic changes often prompt an inclination toward more affordable protein options, and poultry traditionally serves as the preferred choice in those circumstances.
Globally, the poultry feed industry continues to expand, albeit at a slower pace than has been seen at other times. Layer feed tonnage in the region remained unchanged in 2023. There are industry-wide efforts to optimize feed efficiency and keep pace with changing dietary trends and new purchasing power. Macroeconomic difficulties and disease outbreaks, which can disrupt production cycles, had a significant impact on some markets around the world. Still, the general outlook for the layer industry remains positive thanks to its resilience in the face of difficult circumstances, when other protein sectors often struggle to adapt.
Mr. Ricky Thaper, Treasurer, Poultry Federation of India highlighted the significance of this partnership in addressing critical nutritional needs and fostering international cooperation in the poultry industry. Mr. Thaper said that this occasion marked the beginning of what promises to be a fruitful collaboration aimed at enhancing nutritional standards and promoting economic growth in the poultry sector.
By combining their expertise, both organizations aspire to raise awareness about the nutritional advantages of poultry products.
Under the terms of the agreement, NOVUS becomes the owner of all BRI’s products and intellectual property and takes control of the company’s facilities.
During my second job in Tarkeshwara Hatcheries, I met Ajay who was working as Production Manager. Ajay is BVSc from College of Veterinary and Animal Sciences, Parbhani and also my batch mate. As part of his job, he was required to remain in remote area without basic facilities, be it a hospital, market or local transport. I started discussing my business ideas with him as even before we got married, my ideas about creating our own business had started taking shape. However, I was only able to work towards it when I was selected for a government job through MPSC.
Dr. Anju Deshpande:
