For the purpose of the article, I will use the word “Humour / Fun” as synonyms & contextual. When young, I belonged to a modest family and my father invested everything in our education (incidentally, we were a family of 3 brothers). In those hard times, having fun all the time and laughing at our silly jokes & actions were our way of life. Humour was a single thread that kept us all together in good & hard times. Slowly our times changed and humour kept us grounded, in times of economic trajectory & professional successes. As we know, Humour / Fun does not care about Economic Status. It is an unabashed, intellectual, free-spirited, seamless Emotion and spreads happiness.

Cut to Professional life. I started my career in Human Resources Function, carrying FUN / HUMOUR in my DNA. During my HR Education / Training, we were taught that “O God, give me a person, who sings at work”, “If you are happy at Work, you are happy at Home”, “A happy employee is an engaged employee” and many more, which are little more than cliché.

It’s a proven fact that having fun at workplace fosters productivity. This means employees are more engaged, deliveries are more impactful and they look forward to the next working day. We, as employees, spend most of our waking time at work and during that time, if we pursue our professions with fun / humour, it does a whole lot of good to our emotional well-being.

In our Employee Life-cycle, we work as a Leader and sometimes as followers. In these roles, fun acts an important ingredient to build relationships and trust. Relationships needs Trust and Trust is serious business. Humor & Laughter adds that additional tinge to strengthen relationships. Relationships in all seriousness, personal or professional, is a boring affair and invites stress. Fun releases that stress and creates an atmosphere of lightness, where relationships thrive.

As a Director of HR, some peers, especially Finance, ask me, why are we indulging & spending so much on fun activities? To this my simple answer is – Our employees work in Teams, Teams will have relationships and intensity of work will take a toll on these teams. Having fun together is a great way for people to learn more about one another, to understand each other’s traits, strengths, weaknesses and boundaries. To include fun their team environment, they feel safe, secure and they create a language of oneness. The simple mantra being – The team that laughs together, stays together.

Now the big question – Is there a metrics for Fun? Little, Moderate or Excessive. How much fun is acceptable? Here are few tips on good clean fun:

  1. Fun should be seen as light, harmless, and should evoke happiness to all, it touches.

  2. When working in teams, as far as possible, one should not have fun at the cost of others – though it is easily said than done. If that happens, please focus on the incidence and not on the person.

  3. Poking fun at a person & Mocking are two different things. When the thin line between Poking & Mocking is crossed, someone should step in and regulate.

  4. It is generally seen that some employees have the knack of mimicking their superiors in public functions. Care needs to be taken that the mimicking is aimed at evoking special characteristics of that person and in no way derogatory.

  5. Focus of fun should be at an intellectual level and not on physical levels. Having pranks or physical fun, often leads to fights. Be mindful here.

  6. Humour / Fun aimed at colleagues, with sexual connotations / innuendoes are the cheapest form of entertainment, but liked by many. This could land you in real and legal trouble. AVOID AT ALL COSTS.

  7. No sexist and/or casteist fun, as most of the workplaces are Diverse & Inclusive.

  8. No matter how careful we are, we sometimes overstep and make fun of people or situations. If the cost of having fun is great, then be prepared to take the consequences as well. The best way is to apologize sincerely and move on.

  9. The underlying philosophy should be “All Work and No Play – Makes one a dull person” AND NOT “All Play and No Work – Makes one a painful employee”.

Keeping these in view, being a humorous person myself, I tried to be “Happy / Funny / Humorous” and when I applied it too much, it back fired. Here are two real anecdotes:

Incident No. 1: Having Pungent Sense of Humour proved costly but beneficial

I worked with this HUGE Corporate Conglomerate in one of the Divisions as HR Manager. As a part of our learning, we were required to conduct HR audits periodically to some of our Group Divisions. Hotels were one amongst them. Since all the Hotels were 5-stars, we were treated with good food and sometimes liquor too. After sometime, we all become friends and get some discounts too. Frequenting those hotels on a weekend became a habit and there were times, due to hangover, taking sick leave on Monday was becoming normal. My boss was, naturally, irritated by this behaviour, but was tolerant. I presume it was due to my high deliveries & contribution to HR Dept.

On one such Monday, I had to take sick leave due to diarrhoea, as I ate some street fast food, during rainy season. Next day when I joined office, my boss came to my seat, which was an open office, with around 50 people working in the Hall. My Boss started shouting at me at the top of voice saying that I took leave on Monday, as I was drunk on Sunday, at the cost of Company’s hotel cost. I, politely and calmly, was trying to explain that I was genuinely sick due to diarrhoea and that he should trust me. Everyone was looking at us and some expecting that this showdown will not end well. My boss shouted back saying “Why should I trust you & what is the proof”. This statement triggered my funny bone and I replied back in bold voice “You have to trust me or else, next time I will attach my stool sample with the leave form”. Whoever could hear this, started laughing and my boss went back to his office. I bit my tongue and realised what a grave mistake I have done. This incident was taken seriously and I was transferred from core HR to PF / ESI section, where I was expected to manually calculate PF / ESI calculation for 1000s of employees and submit it before due date. I emphasize on “manually” as that time software automation had just started and computers were yet to be introduced to companies. Though this was considered as Punishment, considering my profile, I took it as a learning. What did I learn? I learnt patience, perseverance, accuracy in work, time management, consistency in efforts & results AND NOT TO BE TOO FUNNY WITH BOSSES.

Incident No. 2: Having Nasty Sense of Humour impacted career

I was working for an MNC and the Managing Director was an expat. He was new to India and I was assigned as a cultural coach to him. That time I was HR Director for Asia. Though I was reporting to him administratively, he respected me as his local coach. He was a very young professional from a reputed international University. As a personality, he was tall and extremely obese, with a pleasant face & temperament. We were extremely fond of each other and quite often we cut jokes during the meetings.

Once we conducted an Assessment Centre to identify core talent pool and leadership bench for critical roles. As Assessment Centre, we had 3 different rooms with 3 panels of judges to interview HiPos (High Potentials). I was sitting as a panel in one of the rooms. The MD was moving from room to another, just to see that everything is under control. One of the candidates was speaking very passionately & animatedly to us, proving her point. At that very moment, the MD entered our Room and the entire Room became silent due to his presence. He asked “What happened? Why is everyone silent?” My funny bone betrayed me and I blurted out “Everyone is quiet because they saw an Elephant in the room”. Suddenly he became red-faced (as he was obese) and everyone laughed out loud. The dictionary meaning of the phrase of Elephant in the Room is “a major problem or controversial issue which is obviously present but is avoided as a subject for discussion”. He left the room quietly. I ran out and apologized to him. I knew I body-shamed him with my nasty sense of humour and he will not forget this mistake of mine. As expected, after a year, HR transformation took place worldwide and many senior HR profiles were impacted. Some bosses saved “their people” by justifying their roles. But my MD did not support me. He could have fought for me, but he remained silent and I know for sure, he did not forget my comment “Elephant-in-the-Room”. I deserved this punishment. I paid heavily for this inhuman sense of humour and I promised myself, NOT TO USE MY SENSE OF HUMOUR TO HURT PEOPLE.

The above incidents have negative connotations. Nevertheless, if we do not take time to relax and have fun at workplace, we will live a miserable working life. Each day will be serious and stressful. Without fun, either we will burn-out or rust-out. Both will be harmful. Having fun has lots of biological effects. The happy hormones – Serotonin, Oxytocin, Dopamine and Endorphins – play an important part, but that’s a different topic altogether.

Our working life is a journey. Its upto us how do you want to travel – Either have fun & laughter OR travel with a grumpy face. My take – Have fun, even if you make mistakes or cross the line – At least you will have some “spicy” stories to tell your grandchildren or your teams. It’s better to have fun and live life.

About the Author:
Trideep Chowdhury is an astute Human Resources Management professional with extensive experience of over 3 decades working in Companies viz. Provimi India/Cargill Inc., ITC Limited, Intervet/Schering Plough, Voith India, etc. He had been in the Board of Directors for Provimi India (a Cargill Inc. Company) for many years. Some of the sectors served by him are Manufacturing, Process, Pharma, Engineering and Consulting. He had worked with MNCs in most of his career and had rich Regional (Asia) & Global project experiences. Currently he runs his own firm, Invictus HRM Consulting. He could be contacted at trideep2000@yahoo.com or invictus.hrm@yahoo.com


For more articles, visit HR Corner

With over three decades of cross functional leadership experience across highly reputed business establishments producing sustained revenue and turnaround growth in domestic and international venues. Dr. Tarun brings with him a wealth of knowledge and experience from the Animal Health & Nutrition sector.

Optima Life Sciences LogoA Veterinarian with MBA, the new CEO of Optima Life Sciences, Dr. Tarun Pal will be responsible for overseeing the strategic direction and overall operations of the Company. He will work closely with the management team to further strengthen Optima Life Sciences’ position as a pathbreaker & trend setter in the Industry and drive the next phase of innovation & growth.

“We are delighted to welcome Dr. Tarun Pal to Optima Life Sciences Pvt Ltd as CEO,” said Executive Chairman of the Board, Mr. Vinay Kulkarni, He further said, “With his rich knowledge, experience and innovative ideas and brilliant approaches, we are looking forward to our Company’s progress. With Dr. Tarun’s induction, I am sure Optima will scale new heights under his inclusive leadership”.

Dr. Tarun expressed his excitement about joining Optima Life Sciences stating, “I am honoured to have been chosen as the CEO of such an innovative organisation. I am grateful for the opportunity and looking forward to fostering a positive and inclusive environment where everyone can thrive. Together with the talented team of Optima Life Sciences through innovation and customer centric approach, I would focus on expanding on our market presence – domestically & internationally, and co-create value for our customers and stakeholders.”

About: Optima Life Sciences Pvt Ltd
Optima Life Sciences Pvt. Ltd. is a leading and fast-growing Company in the animal health and nutrition sector. Optima is an innovative, pathbreaker and trendsetter in conceiving, developing, and marketing a range of feed additives and bio-security products. It uses cutting- edge technology, the best laboratory facilities with modern infrastructure and skilled manpower. Being an innovative Company, it concentrates on R&D as an essential component of Optima’s vision & culture.

23rd Sept 2023: Indian Federation of Animal Health Companies (INFAH) held its 12th Annual General Body Meeting on 23rd Sep 2023 at “Hotel The West in Mumbai Garden City”. Emerging trends in AH sector & a picture gallery showcasing key INFAH activities for 2022-2023 were displayed at the venue. The AGM was attended by ~ 100 industry colleagues representing Indian animal health industry.

During the Inaugural session Dr Ram Prakash delivered a welcome note. He appreciated the enthusiastic participation of members & the delegates.

Dr Vijay MakhijaPresidential address was given by Dr Vijay Makhija reinforcing the INFAHs motto of Healthy Animals, Healthier India. INFAH is recognized as unified force of AH companies having member strength as 57.

INFAH plays the role of a catalyst in shaping policy framework to unlock and unleash the potential of the Indian Animal Husbandry and Animal Health sector in line with the National Priorities of Atma Nirbharta, ensuring the access of all classes of veterinary medicines and animal health products to the benefit of animal health and welfare promoting their responsible use.

INFAHs objective has been that the Animal owners especially the Farmers should stand to be benefitted and in the process their income levels should go up significantly. INFAHs focus has been to foster a greater understanding of animal health and the importance of the ‘One Health’ approach & focus on preventing Zoonosis. INFAH is committed to work closely with Government and Research Institutions to promote seamless availability of Vaccines and newer Technology Solutions focused on disease prevention and mitigation.

The inaugural session was addressed by Chief Guest Dr. Abhijit Mitra Animal Husbandry Commissioner DADF, New Delhi. Dr. Mitra highlighted the various initiatives undertaken by the Government towards Disease Mitigation & Improving Farm Productivity. Dr. Mitra stressed on collaboration between INFAH and DADF for enhancing Animal Husbandry and Animal Health in India. INFAH members had the unique opportunity of listening & interacting with Animal Husbandry Commissioner.

Dr P S Mahesh Joint Commissioner & Director of Centre of Excellence of Animal husbandry ( CEAH) shared his views on the topic of Future Trends in Indian Poultry Sector ,Mr Shiva Mudgil , Food & Agri Business Services , International Finance Corporation ( World Bank ) shared insights on Growth Opportunities in Animal Husbandry Sector ,Mr Manish Singh QSRC Advisor Consumer & Food Services Global Markets Fonterra Brands Singapore Pte Ltd shared experiences regards to Dairy Value Chain – Evolution & Challenges .

In the post lunch session, John Rollins Director Pharmexcil shared insights on Export Opportunities for Indian Animal Health Companies, a presentation on Talent & Reward Trends in Animal Health was made by Mr Arvind Ladha, Ms. Nidhi Lal & Mr Adrish Singh the Team from Mercer, and Dr D K Dey delivered a presentation about Data Manthan – Veterinary Market Research.

Delegates got an opportunity to interact with the invited speakers during the networking session.

INFAH 2023 Awardees
Recipients of INFAH Awards 2023

Two distinguished personalities, Dr T.G Chandramohan and Mr Sunil Madhok, were conferred with INFAH Awards 2023. Delegates were enlightened & felt inspired to learn the spectacular journeys of these two leaders.

Dr. Shirish NigamDr. Shirish Nigam General Secretary INFAH presented the full year activity report for 2022-2023. Key achievements as under:

  • Successful Organization of National Seminar on theme Disease Mitigation & Farm Productivity engaging Ministry of Fisheries, Animal Husbandry and Dairying, Drug Controller General of India office, Principal Scientific Advisor Office, Veterinary Council of India, Indian Pharmacopeia Commission, ICAR, IVRI, FSSAI, Health for Animals, GALVmed
  • Published White Paper on Veterinary use of Antibiotics vis-a-vis emergence of AMR- Indian Animal Healthcare Industry Perspective by INFAH, having estimation of Antimicrobial Usage (AMU) in India for animal use.
  • Published Vision Document Ayurveda in Animal Health Care, released during 9th World Ayurveda Congress and International conclave on Pashu Ayurveda
  • Contributed towards policy initiative of DADF on National Action Plan on AMR 2.0 (2022-2026)
  • INFAHs recommendations for Pre Budget proposals 2023-2024: Seeking clarity on classification of animal feed supplements and feed additives under correct Chapter Headings of the Customs Tariff Act, 1975 and request for release of Bank Guarantees submitted by importers.
  • Representations to DADF: on inclusion of additional Animal Feed Supplements / Additives for facilitating swift importation, INFAH members comments on Guideline for conducting clinical trial/field trial pertaining to the vaccines for veterinary use.
  • Representations to IPC: Veterinary Vaccines General Chapter Requirements, Deletion / Waiver of Target Animal Batch Safety Tests (TABST)
  • Representation to VCI: addendum to be incorporated in the Draft Minimum Standards of Veterinary Practice Regulation 2023 (MSVPR)
  • INFAH Outreach Programme in collaboration with VCI on Career Opportunities for in the Animal Health Industry which was attended by more than 1000 Veterinary Students.
  • Development of Draft Standard Operating Procedures for Good Marketing Practices
  • Enhancing Market Access & boosting exports of Animal Health Care products in Collaboration with Pharmexcil, showcased INFAH at Pet Fair Southeast Asia organized by VNU Exhibitions at Thailand
  • INFAH Connect Digital initiatives – Successfully conducted Webinars- Impact of Union Budget 2023-2024 on Animal Husbandry sector, AMR-An Animal Healthcare Perspective.
  • Presented INFAH views at the launch of Animal Pandemic Preparedness Initiative (APPI) and Animal Health System Support for One Health (AHSSOH), Why ONE HEALTH matters at IPR Radio Podcast
  • INFAH presentation at the ICAR-Industry Stakeholder Consultation meet by Agrinnovate India Ltd
  • Presented INFAH views on the Role of Animal Health in Achieving Sustainable Development Goals
  • INFAH received Indian Poultry Journalist Association of India (IPJA) Appreciation Award for the year 2022, in recognition of significant contribution to the Indian Poultry Industry

Dr P.G. Phalke Dr. P.G. Phalke, Treasurer conducted the AGM proceedings & thanked members for exemplary support. INFAH Members participated in the electoral process for selecting Managing Committee for the year 2023-2025 term. Mr. N. M Sampat Returning Officer conducted the electoral process. During the Members Forum a wide range of topics were discussed by members for Ease of Doing Business & towards the betterment of AH sector.

AGM concluded on a very positive note with a resolve to continue the contribution of INFAH towards betterment of the Industry and Society.

Post AGM Managing Committee members selected the Office Bearers & the Managing Committee Members for the term 2023-2025, details are as under:

1) Dr Shirish Nigam (President)
2) Dr Aman Sayed (Vice President)
3) Dr Ram Prakash (General Secretary)
4) Dr Anup Kalra (Joint Secretary)
5) Dr Manoj Sood (Treasurer)
6) Mr Gautam Chatterjee
7) Dr Vinayak Surve
8) Mr Sushanta Dey
9) Ms. Ashwini Deshpande
10) Dr Vijay Makhija
11) Mr Vijay Teng
12) Dr Arun Atrey
13) Mr Satish Pasrija

It was also decided that Dr P.G. Phalke shall function as Director- INFAH Secretariat. Moreover Dr D. K. Dey was nominated as Honorary Member of INFAH, and his expertise shall be utilized as an Advisor to INFAH / Subcommittees.

Ramakrishna Balasubramanian will drive customer-centric growth through experience and dedication

Aviagen® India proudly introduces Ramakrishna Balasubramanian as its new Business Manager. With a remarkable record of knowledge and proficiency, Balasubramanian will help ensure the success of Aviagen India and its valued customers. He takes over from previous Business Manager Marc Scott, who has led the India team over the past five years in establishing a solid foundation for the growth and success of Aviagen and its esteemed customer base.

Ramakrishna Balasubramanian
Ramakrishna Balasubramanian
Business Manager, Aviagen® India

With more than 25 years of poultry experience, including 13 years at Aviagen India and Hy-Line Layers, Balasubramanian has excelled across various positions, including administration, farming and operations, planning, sales, and customer service.

He skillfully managed Hy-Line Layers’ profit and loss, production, planning, and customer support functions. His previous tenure in sales also saw a commendable expansion of Aviagen India’s customer base. His demonstrated ability to manage challenging situations will prove to be of value to the ever-growing Aviagen India business.

As Business Manager for India, Balasubramanian will spearhead Aviagen India operations, encompassing production, feed mill, and laboratory functions. Based in the Tamil Nadu region, his role involves financial, commercial, and production oversight. He will lead the execution of strategic plans, manage profit and loss, guide his team to ensure seamless implementation, ensure the needs of the customer base, maintain production and service excellence, and ensure compliance with all legal and regulatory requirements. Reporting to President of Aviagen Asia Peter Fisher, Balasubramanian will work closely with the Asia regional and global teams.

He is fluent in multiple languages, including English, Hindi, Tamil, and Telugu, and achieved a Bachelor of Veterinary Science degree from Veterinary College and Research Institute, Namakkal, Tamil Nadu.

Peter Fisher, President of Aviagen Asia, expressed his confidence in the new appointment, stating, “We are thrilled to welcome Ramakrishna and extend our best wishes as he undertakes this strategically vital role. With his dynamic, customer-focused approach, Ramakrishna is poised to lead our business in India to new heights of success and growth.”

About Aviagen

Since 1923, Aviagen® has been a preferred global poultry breeding company with a mission to help its customers — the world’s chicken meat producers — supply sustainable, affordable and nutritious protein to their growing communities. Putting into practice its corporate value of “Breeding for Welfare and Sustainability,” Aviagen implements efficiencies that make commercial chicken production environmentally and socially responsible and economically beneficial to producers, while at the same time promoting bird performance, health and welfare.

To meet varied market demands, Aviagen offers a full portfolio of breeding stock under the Arbor Acres®, Indian River® and Ross® brand names. The Rowan Range® and Specialty Males® target slower-growing and other niche market needs. Aviagen is based in Huntsville, Alabama, US., with operations across the UK, Europe, Turkey, Latin America, India, Australia, New Zealand, Africa and the US, and joint ventures in Asia. The company employs close to 8,000 people, and serves customers in 100 countries.

For more information, please visit Aviagen.com, or follow Aviagen on LinkedIn.

Water is a crucial nutrient for poultry, as it accounts for 70% of their body weight and is essential for many physiological functions, such as digestion, temperature regulation, and waste excretion. However, the quality of the water can have a significant impact on the health and productivity of the birds.

Author Pic
Vasanth Rao Attanti
Director Business Development
Lotus Ozone Tech Pvt. Ltd.
Bangalore
M: +91 93425 29325
E: vasanth@lotusozone.com

One critical aspect of water quality is pH, which can affect the availability and absorption of nutrients, as well as the growth and survival of microorganisms in the bird’s digestive tract.

  • Water is the most essential nutrient for poultry.
  • Water is a medium for transporting nutrients along the gastrointestinal tract.
  • Water plays an important role in regulating body temperature and is a component of many basic chemical reactions.
  • Good quality water is very important for good digestion and to create a healthy gut flora, which will help the bird to absorb all the essential nutrients.
  • Constant monitoring of drinking water pH & coliform count is essential.
  • It is important for water to remain hygienic all the way until it reaches the birds.
  • Water lines should be thoroughly cleaned and sanitized at regular intervals.

The pH of water refers to its acidity or alkalinity level and is measured on a scale of 0 to 14, with 7 being neutral. Water with a pH level below 7 is considered acidic, while water with a pH level above 7 is alkaline. The ideal pH level for poultry water is between 6.0 and 6.5, as this range provides optimal conditions for nutrient absorption and microbial control in the digestive tract.

Water that is too acidic or too alkaline can have negative effects on poultry health and productivity. Acidic water with a pH level below 6.0 can corrode water pipes and equipment, leading to increased levels of heavy metals and other contaminants in the water. It can also cause irritation and damage to the bird’s digestive tract, reducing nutrient absorption and increasing the risk of disease.

On the other hand, alkaline water with a pH level above 8.0 can reduce the solubility of minerals and nutrients in the water, making them less available for absorption by the birds. It can also promote the growth of harmful microorganisms, such as bacteria and algae, in the water, increasing the risk of disease transmission.

To maintain the ideal pH level in poultry water, several factors need to be considered.

The first is the quality of the water source. Water with a high mineral content or alkalinity level may require treatment, such as reverse osmosis or acidification, to adjust the pH level to the optimal range. Sanitation and acidification are the two practices that work together to improve water quality.

The second factor is the type and concentration of minerals and nutrients in the water. Certain minerals, such as calcium and magnesium, can increase the pH level of the water, while others, such as iron and manganese, can decrease it. It’s essential to monitor the levels of these minerals and adjust the pH level as necessary.

The hydrogen ion concentration in water determines the pH level and is very critical for microbial growth. Salmonella, E. coli and Campylobacter can survive in a pH range 4.5 to 8 with an optimum pH for growth around 7 the microorganisms can survive and grow better at an optimum temperature of 37.0 C.

Your water treatment program should complement the water and make the quality consistent over time. Monitoring the water quality before and after water treatment should be part of your program.

pH of Sample:

  • Poultry prefer a pH between 6.1-6.8.
  • pH less than 6 begins to affect broiler performance due to palatability.
  • Low pH water may be corrosive to equipment over a prolonged period.
  • High pH water indicates the presence of calcium and magnesium and can negatively affect bird performance and clog water systems. Certain bacteria prefer an acidic environment while others prefer an alkaline environment.
  • Beneficial bacteria typically prefer an acidic environment.
  • Lactobacillus (beneficial bacteria) prefer a pH of 3.5-6.8.
  • A recent study showed that gram negative bacteria (coliforms) had a 7% survival rate at a 6.9pH and a 66.1% survival rate at 8.3 pH.

pH Summary:

  • Target a pH of 6.3-7 to maximize performance.
  • Birds will drink less when pH is less than 6 or higher than 7.5.
  • In general, beneficial bacteria prefer a low pH environment (acidic) and a harmful bacteria prefer a high pH environment (alkaline).

Water Acidifiers:

The Key to Improved Poultry Health Water acidifiers are a type of feed additive that can improve the health and productivity of poultry. They work by reducing the pH level of the water, which can help to control the growth of harmful bacteria and other microorganisms in the bird’s digestive tract. In this article, we’ll explore the benefits of water acidifiers in poultry farming and how they can be used effectively.

Water acidifiers are commonly used in poultry farming as a way to improve the health and productivity of birds. By reducing the pH level of the water, they can help to prevent the growth of harmful bacteria, such as E. coli and Salmonella, in the bird’s digestive tract. This can help to reduce the risk of disease and improve the overall health of the flock.

In addition to their antimicrobial properties, water acidifiers can also improve the absorption of nutrients in the bird’s digestive system. By reducing the pH level of the water, they can help to break down feed particles and improve the efficiency of nutrient uptake. This can lead to improved growth rates and better feed conversion ratios in poultry.

Water acidifiers are also an effective way to reduce the use of antibiotics in poultry farming. By controlling the growth of harmful bacteria in the bird’s digestive tract, water acidifiers can help to reduce the risk of disease and the need for antibiotics. This can help to improve the overall health of the birds and reduce the risk of antibiotic resistance in the flock.

To use water acidifiers effectively, poultry farmers need to take several steps. The first step is to test the pH level of their water sources regularly. This can be done using a simple test kit or by sending water samples to a laboratory for analysis. If the pH level is too high, farmers can use a water acidifier to lower the pH level and improve the quality of the water.

It’s important to note that water acidifiers should be used in conjunction with other management practices, such as good sanitation and hygiene, to ensure the health and productivity of the flock. Poultry farmers should also follow the manufacturer’s instructions when using water acidifiers and be sure to monitor the health and performance of their birds.

Relationship of pH and Sanitisation (Chlorination):

  • Chlorination becomes even more effective when combined with a proper approach to water pH.
  • pH is an important factor in making sure the chlorine is an effective disinfectant.
  • The relationship between pH and the balance of the forms of chlorine is shown below in the graph and table.
Relationship between pH and the balance of the forms of chlorine
Relationship between pH and the balance of the forms of chlorine

Chlorination becomes even more effective when combined with a proper approach to acidification. Chlorine reaction (HOCl ↔ OCl- + H+) is pH dependent. At a pH 5 to 6, the chlorine species is nearly 100% hypochlorous acid (HOCl) and highly effective at killing bacteria. Above pH 6, it starts to convert to the hypochlorite ion (OCl-) and acts mainly as an oxidizer. Water with a pH ≥ 7 may need to be lowered for chlorine to achieve optimal bacteria-killing efficacy.

Use High Quality Acidifier in Water for Desired ph Level:

In water with high buffer capacity (high alkalinity), a higher inclusion rate of acidifiers is required to reach this target pH. Less-buffered acidifiers can help reach the target pH at lower doses. Use of organic acids may be worth considering when the objective is to combat biofilm and improve animal digestion, gastrointestinal microbial balance or animal performance.

Water source gets contaminated with various organic and inorganic substances resulting in high pH thus chances of growing pathogens including salmonella sp., E. coli and fungi is high. Contamination of drinking water in poultry is formidable.

Generally, it is recommended that optimum pH of drinking water of poultry should be around 6.0 to 6.8 to maintain normal gastric pH of birds. Since gastric pH is higher in chicks than in growers and adult birds, an utmost care should be taken during brooding period of chicks for:

-» Reducing chick mortality.
-» Controlling E. coli, Salmonella and fungi.
-» Improving FCR and weight gain.
-» Reducing ammonia in litter.
-» Reducing moisture in litters.

Usage of Water Acidifiers:

  • Several commercial preparations are available in the market.
  • We must standardize the dosage of product based on local quality of water esp. Ph of water & TDS.
  • In general, getting of water Ph of 6.0 – 6.8 at bird level is desirable.
  • In field conditions some farmers are using Citric acid powder or Acetic acid 99.7% food grade in water.
  • Citric acid 0.5gm/per liter of water or Acetic acid 1-1.5ml per liter of drinking water (Reduction of water pH 0.75 is observed depending on the existing quality of water).

Good Water Acidifier: Properties

  • It Should be stable in all pH ranges.
  • Must work in fore gut as well as in hind gut.
  • Must suppress bacteria that are “pH sensitive” like E. coli, Salmonella, Campylobacter, C. perfringens, Listeria etc.
  • Generally organic acids with antimicrobial activities have a pH value in the range of 3 and 5.

Common Water Acidifiers:
• Short chain acids(c1:c7) products with antimicrobial activity.
• Formic, Acetic, Propionic & Butyric acids -Mono carbolic acids
• Lactic, Malic, Tartaric & Citric acids –Carbolic acids with Hydroxyl group
• Fumaric & Sorbic acids–Carbolic acids with double bonds

Advantages of Using Water Acidifiers

  • Improvement of Nutrient digestibility. (Protein, Ca & P in early ages).
  • Significantly increases the villus width, height in the duodenum, jejunum, and ileum of chicks.
  • Improves digestive enzyme activity and Litter quality.
  • Improves H.H eggs by decreasing soft shelled eggs plus broken eggs% (Less porosity).
  • Decreased mortality% and good uniformity in Chicks & growers.
  • Improves external egg qualities like egg weight, egg colour and egg diameter.
  • Reduces number of soiled eggs in daily production.
  • To have an efficient disinfection with chlorine, decrease the PH.
  • It increases the quality of litter.

By reducing the pH of water, Acidic pH creates an environment that promotes optimal digestion and microbial balance in the gastrointestinal tract. This leads to improved feed utilization, resulting in optimal weight gain and an enhanced feed conversion ratio.

Acidification is a vital component of our health program, designed to maintain microbial balance, reduce antibiotic usage, and enhance animal performance. Acidic pH is your ultimate solution for effective litter management.

Effective litter management is crucial for optimal animal nutrition. Proper litter management practices ensure a clean and healthy environment for animals, reducing the risk of contamination and disease. By maintaining clean and dry litter, for better hygiene, minimize bacterial growth, and enhance feed safety.

In conclusion, the pH of water is a critical factor in maintaining the health and productivity of poultry. Water with a pH level between 6.0 and 6.5 provides optimal conditions for nutrient absorption and microbial control in the digestive tract. By monitoring and adjusting the pH level of their water sources, poultry farmers can ensure that their birds have access to clean and healthy water, promoting optimal growth and performance.

Water acidifiers are a valuable tool in poultry farming. They can help to improve the health and productivity of birds by reducing the growth of harmful bacteria in the digestive tract and improving nutrient absorption. By using water acidifiers effectively, poultry farmers can improve the overall health of their flocks and reduce the need for antibiotics.

About the Author:

Focused Business Development Manager/Strategist with over 27 years of experience in all segments of Poultry from Breeding Farms, Layer and Broiler Farming, Medicine Manufacturing, Water Treatment and Poultry Health Management.

Focussed on the Implementation of processes in Water Quality Management and Treatment in Poultry Farms for over 6 years. Had a short journey in 3 start-up’s which helped him understand the value of time and execution.

Exposure to fintech, Banking technologies, social network market place and Last mile trade helped him understand the dynamics of tier 2 and tier 3 marketplaces.

A Proven track record of implementing the necessary business development strategies for the last mile and tier 2 cities to accomplish breakthrough sales objectives while creating unique market entry strategies, managing business relationships, building credibility and establishing rapport with potential clients.


Previous article by author: Water For Poultry: An Essential Nutrient

20 September 2023 – ILDEX Indonesia 2023, the 6th International Livestock, Dairy, Meat Processing and Aquaculture Exposition, kicked off today with an exciting line-up of exhibitors and activities. The show serves as a vital platform for industry professionals to explore the latest technology & advancements, exchange knowledge, expand their networks, and foster business relationships in these crucial sectors in the Asia region.

The opening day witnessed a series of insightful speeches from esteemed personalities, setting the tone for this exceptional event. Mr. Ruri Sarasono, Marketing Director of Permata Kreasi Media, extended a warm welcome to all participants.

ILDEX Indonesia 2023, the 6th International Livestock, Dairy, Meat Processing and Aquaculture Exposition, kicked off today with an exciting line-up of exhibitors and activitiesThis was followed by Mr. Igor Palka, Managing Director of VNU Asia Pacific, who expressed his enthusiasm about the event, emphasizing its role in connecting stakeholders from across the globe. He remarked, “ILDEX Indonesia has gathered the leading brands in the livestock industry together. Their expertise and innovation have shaped the industry, and their presence here at ILDEX Indonesia confirms the success of this exhibition as a hub of knowledge and collaboration. At this 6th edition, ILDEX Indonesia will be stronger with the new show highlights; Aquatica Asia, Meat Pro Conference and Han Select Indonesia Conference.”

Among the distinguished speakers, Tb. Haeru Rahayu, General Director, Ministry of Marine Affairs and Fisheries and Mr. Nasrullah, Director General of Livestock and Animal Health Ministry, Agriculture Republic of Indonesia delivered a compelling opening speech that resonated with the event’s central theme of advancing the livestock and aquaculture sectors. Mr. Nasrullah emphasized the strategic importance of the region in propelling these industries forward, reflecting the region’s commitment to growth and progress.

Ildex Indonesia 2023The VIP attendees, including industry leaders, government officials, international delegates, leading companies, media and press, were given an exclusive tour of the event grounds to witness first-hand the diverse range of products, technologies, and solutions on display. This VIP tour highlighted the event’s dedication to providing an enriching experience for all participants.

ILDEX Indonesia 2023 will be held from 20-22 September 2023 at Indonesia Convention Exhibition (ICE), Jakarta, and it is confirmed by the industry that ILDEX is one of the most important trade & conference platforms for livestock, dairy, meat processing, and aquaculture expositions in Indonesia. This year – the show records more than 250 exhibitors from 30 countries, including industry giants like PT CHAROEN POKPHAND INDONESIA Tbk. and Japfa Comfeed Indonesia, who are ready to showcase their cutting-edge products and technologies.

Conference Highlights:
Meat Pro Conference
Topic: Sustainable Meat Production: Pathway for Indonesia
Date/Place: 20 September 2023 at ILDEX Conference 3A (in hall), ICE
Aquatica Asia Conference
Topic: Swimming Through Aquaculture Diseases: Challenges and Solutions with Emphasis on EMS, EHP, IMNV, and WFS
Date/Place: 21 September at ILDEX Conference 3 at Aquatica Conference room, ICE
HAN Select Indonesia Conference: The Newest Highlight for Palm Sugar Producers
Topic: Maximizing the Marketing and Production of Processed Palm Sugar in Indonesia
Date/Place: 21 September at Garuda Main Hall 2, ICE

Upcoming Shows:

  • Health & Nutrition Asia 12-14 March 2024 BITEC, Bangkok
  • ILDEX Vietnam 29-31 May 2024 SECC, Ho Chi Minh City
  • ILDEX Philippines 28-30 August 2024 SMX, Manila
  • VIV Asia 12-14 March 2025 IMPACT, Bangkok
  • Meat Pro Asia 12-14 March 2025 IMPACT, Bangkok
  • ILDEX Indonesia 17-19 September 2025 ICE, Jakarta

Don’t miss the chance to be at the forefront of innovation, knowledge, and collaboration. Register onsite and join us at ILDEX Indonesia 2023 to witness the future of livestock and agriculture unfold before your eyes. Don’t lose your business connections and find some more at ILDEX Indonesia 2023. Register now and find more details about the show at www.ildex-indonesia.com

Endorsed by the Department of Livestock Production – The Ministry of Agriculture and Rural Development, the prestigious VIETSTOCK AWARDS 2023 will honor typical businesses and organizations that have made many positive and meaningful activities to the Vietnam’s livestock industry. Nominations are now open!

VIETSTOCK AWARDS – THE PRESTIGIOUS LIVESTOCK AWARDS
The prestigious awards – Vietstock Awards is one of highlights of Vietstock exhibition. The award is chaired by the Department of Livestock Production – The Ministry of Agriculture and Rural Development. With 11 editions, VIETSTOCK AWARD honored the esteemed businesses and organizations with valuable and outstanding activities in the livestock & aquaculture industry in Vietnam. Award decisions.

The award is reviewed, evaluated, and decided by the Award Committee, which consists of representatives of the livestock industry agencies and prestigious organizations in Vietnam. The award evaluation criteria are clear, transparent, and fair.

VIETSTOCK 2023 AWARDS

VIETSTOCK AWARDS is a prestigious award that all businesses and organizations operating in the livestock & aquaculture industry in Vietnam aim to achieve. VIETSTOCK AWARDS 2023 is pleased to announce the following categories of 18 awards in livestock industry and 07 awards in aquaculture industry.

18 Livestock Awards have 05 Groups:

Group of Awards for Feed: Best Swine Feed Producer Award, Best Poultry Feed Producer Award; Best Ruminant Feed Producer Award; Best Local Premix Feed Producer Award; Best International Premix Feed Producer Award

Group of Awards for Livestock Breeds: Best Pig Breeder Farm Award, Best Poultry Breeder Farm Award, Best Duck Breeder Farm Award

Group of Awards for Livestock Cooperatives/Farms: Best Swine Farm Award, Best Broiler Farm Award, Best Layer Farm Award, Best Dairy Farm Award. Best Beef Cattle Farm Award, Best Livestock Cooperative Award

Group of Awards for Value Chains (production / slaughter / processing, consumption) and Export of livestock products: Best Enterprise contributing to Chain “From Farm to Fork” Award, Best Livestock Product Exporter Award

Group of Awards for remarkable contributions to Vietnam livestock industry: Livestock Industry Achievement Award, Best Livestock Equipment Manufacturer Award

07 Aquaculture Awards: Best Aquaculture Hatchery Award, Best Aquaculture Feed Producer Award, Best Environmental Management Product Enterprise Award, Best Aquaculture Farm Award, Best Aquaculture Cooperative Society Award, Best Aquaculture Equipment Manufacturer Award, Best Seafood Processor Award

Find out more details about the Vietstock Award here.

All VIETSTOCK 2023 nominations must be submitted by September 21, 2023. In the Vietstock exhibition program from October 11 to 13 at Saigon Exhibition & Convention Center (SECC), Ho Chi Minh City, 18 livestock awards and 07 aquaculture awards will be officially announced at the Vietstock Awards Ceremony, which will be held on the Gala Dinner of October 11.

At the Vietstock Awards Ceremony, the winning individuals and organizations will be honored and awarded by representatives of the Ministry of Agriculture and Rural Development

Vietstock Awards is not only an award honoring outstanding achievements and development, this is also a certification for the continuous efforts of individuals and organizations operating in the livestock industry in Vietnam.

Nominate Vietstock Awards 2023 now!

For more information, please contact our team:
• Ms. Trang – Anita.Pham@informa.com
• Ms. Phương – Phuong.C@informa.com (Hỗ trợ đăng ký theo đoàn)
• Tel: (+84) 28 3622 2588

Perstorp is proud to announce that Katharina Haydn has joined the Animal Nutrition team as Product Manager Gut Health, with effect from 1 August 2023.

Perstorp logoHaydn will focus on running strategic projects as a part of the company’s Gut Health Product Management team and report to Dr. Antonia Tacconi.

Katharina Haydn pic“I am delighted to welcome a new member to our dynamic product management team. This holds immense significance as it solidifies our ability to offer unparalleled support and expert guidance for future advancements. With the addition of Katharina, we are well-equipped to propel our endeavors towards providing exceptional assistance and shaping innovations that will undoubtedly contribute to our continued success with our ProPhorce™ and Gastrivix™ gut health portfolios.” commented Dr. Tacconi, Global Product Manager Gut Health – Perstorp Animal Nutrition.

Katharina is already an experienced product manager, with 5 years as a product manager for mineral feeds and combinations of feed additives in her previous role under her belt. Haydn graduated from the University of Natural Resources and Life Sciences in Vienna, Austria in 2017.

“This is a very exciting opportunity for me. I have always seen Perstorp as a reliable and innovative company, that not only innovates in animal nutrition, but for example also in the field of sustainability. Now I get to use my knowledge and experience to help drive the gut health portfolio forward and together with this motivated team take it to new levels” commented Haydn.

The gut health segment is at the core of Perstorp’s strategic direction, and Haydn’s role will be crucial for its success. As an expert and known innovator in the field of esterified organic acids for both gut health and preservation, Perstorp is developing a healthy innovation pipeline to meet the requirements of the future.

Without relying on artificial fortification, biofortification is a natural method of delivering nutrients from natural sources and has the potential to be beneficial through base laying hen feed. It is also the most successful recent method of delivering micronutrients and addressing nutrient deficiencies. The main motto of such method is to produce eggs that are high in linolenic acid, a precursor to DHA (docosahexaenoic acid), a substance that may also offer protection from the devastating ischemic heart disease. The egg can also be supplemented with organic selenium, vitamin K, and omega 3 fatty acids. Eggs with a dark orange yolk and low cholesterol can be produced via biofortification.

Author pic
Author: Dr.Partha P. Biswas M.Sc.,Ph.D.,F.Z.S.,F.Z.S.I.
Former Associate Professor & H.O.D.
Dept. of Zoology
R.K.Mission V.C.College
Kolkata 700118,W.Bengal, India.
Senior Consultant-Poultry, Vet & Aqua inputs
In West Bengal
Medivin Pharmaceuticals,
Hyderabad 500070.Telengana.

Eggs are a necessary component of human diet since antiquity. No other animal-derived food is consumed by as many people worldwide, and none is prepared in as many distinct ways. According to a 2023 report, the average Japanese citizen consumes 320 eggs per year. In India, however, per capita egg availability was only 86 eggs per year (2019-2020). Food is today created not only to satisfy hunger and to provide important nutrients for individuals, but also to prevent nutrition-related diseases and promote consumers’ physical and mental well-being.

Furthermore, there has been an increase in demand for functional foods (foods that have a potentially positive effect on health beyond basic nutrition) in recent decades, which is expected to continue in the future due to their ability to reduce the risks of some diseases as well as increase life expectancy. The contents of a chicken egg can be modified to make it more nutritious and appealing to a part of our consumers who are willing to pay extra for those modifications in the egg.

In Search of Functional Eggs

Scientists are investigating the possibilities of developing “functional eggs” or “designer eggs” or “fortified eggs” using technological means in light of the prospective market for these eggs. Dark orange yolk eggs may be particularly appealing for the inclusion of bioactive substances. Furthermore, these products are safer from a microbiological standpoint, less expensive, and easier to handle and store. As a result, functional egg-derived products generated through technological approaches may be a very alluring choice for growers as well as customers.

Versatility of Egg as Food

Eggs are a low-cost, high-nutritional-value food that contains 18 vitamins, minerals, and other vital components. Some of these minerals, such as zinc, selenium, retinol, and tocopherols, are low in Western diets [1]. Cryptoxanthin is a natural carotenoid pigment found in eggs that has antioxidant properties and may protect people against a variety of degenerative diseases, including CVD. Other biologically active chemicals found in eggs may play a role in the treatment and prevention of chronic and infectious disorders.

Eggs have been found to have antibacterial, immunomodulator, antioxidant, anti-cancer, and anti-hypertensive substances. Egg albumen contains biologically active proteins such as lysozyme, ovomucoid, ovoinhibitor, and cystatin. Eggs are high in lecithin, a polyunsaturated phosphatidylcholine. It stimulates bile secretion, reducing bladder stagnation and, as a result, decreasing lithogenicity. Eggs have a modest caloric content (about 150 kcal/100 g), a high protein content, and are a gourmet treat.

Designing Functional Egg

A functional egg is one that has more nutrients or a different chemical makeup than regular eggs. These nutrients are typically bioactive substances that protect or prevent diseases. The total nutritional makeup of eggs is critical for functional egg. Functional eggs outperform regular eggs in terms of physical attributes.

There are several methods for producing functional eggs, including triggering metabolic changes in the hen, changing membrane transport characteristics, and manipulating diet. Cholesterol level, fatty acid profile (omega-3 and omegra-6), vitamins (E, D), folic acid, minerals (Fe, Zn, Se, I, and Cr), carotenoids, lutein, and yolk colour can all be altered.

Eggs are of particular relevance from a functional standpoint since they provide a moderate calorie source (approximately 150 kcal/100 g), an excellent quality protein, significant culinary flexibility and a low economic cost, making eggs affordable to the majority of the population. Eggs are also relatively high in fat-soluble substances, making them a beneficial addition to the diet of people of all ages and stages of life. Eggs, in particular, may be very beneficial in the diets of people at risk of low nutritional consumption, such as the elderly, pregnant women, and children. Furthermore, it should be noted that eggs are consumed all throughout the world, with no religious limitations.

Eggs & Cholesterol

According to nutritional experts and health agencies, eggs are a contentious food because of the saturated fat content (approximately 3 g/100 g) and cholesterol content (around 200-300 mg/100 g). This fact suggests that a high dietary cholesterol intake is linked to high blood cholesterol levels and CVD. Experts currently recommend consuming as little dietary cholesterol as possible, aiming for less than 300 milligrams (mg) per day. If you don’t eat many other cholesterol-containing foods, it may be fine to eat more eggs. Recent research suggests that the link between eating eggs and elevated heart disease risk may not be as strong as once thought — though there is still much debate on the topic.

Omega-3-Fortified Eggs

Commercial table eggs are abundant in n-6 PUFA but low in n-3 fatty acids. It has been discovered that attempts to generate eggs high in n-3 PUFA, key family of polyunsaturated fats are successful. Increase in n-3 PUFA in egg could be very beneficial. The most straightforward method is to generate an egg rich in linolenic acid, which is a precursor of DHA (docosahexaenoic acid) and is also thought to protect against deadly ischemic heart disease. For this goal, the hen’s diet is fed frequently high in flaxseeds, linseeds, or their corresponding oils.

Vitamin K Fortified Eggs

It has been documented that over half of all adults in Ireland, the United Kingdom (UK), and the United States of America (USA) have poor vitamin K intakes. Biofortification of vitamin K resulted in significant increases in the yellowness of egg yolk. At a dose of 25 mg/kg administered through hen feed, vitamin K3, in the form of MNB (Menadione Nicotinamide Bisulfite), was shown to double the vitamin K content of the egg. Biofortification of eggs with vitamins is one of the most promising ways for increasing vitamin consumption in the population.

Organic Selenium Fortified Egg

Although Se’s potential as an antioxidant for the prevention of cardiovascular diseases (CVD) appears promising but more long-term intervention trials are required. Some intriguing studies linked Se consumption to a lower prevalence and risk of prostate and colon cancer. According to new research, including organic selenium in chicken feed (0.3-0.5 mg/kg) can dramatically increase the content of this trace element in eggs. As a result, Se-fortified chicken eggs are possible [2].

Low Cholesterol Eggs

large egg usually contains 200 – 220 mg of cholesterol. Lowering egg cholesterol levels can be accomplished through dietary changes or pharmacological intervention (drugs). Drugs reduce cholesterol in eggs by either blocking cholesterol synthesis in the hen or inhibiting cholesterol transfer from the blood to the developing yolk on the ovary. At the moment, the FDA has not authorised any of the medications that have showed promise in decreasing cholesterol in egg for commercial usage.

Supplementing chromium to laying hen diets at concentrations less than 1 ppm has been demonstrated to minimize egg cholesterol while also improving egg interior quality. Feed components containing active compounds like as isoflavones have the potential to significantly reduce egg cholesterol levels. Soybeans and soybean products contain high levels of isoflavones.

Biofortified Dark Orange Yolk Eggs

The colour of the yolk is an important egg quality trait for the egg industry and customer choice. Consumers in most nations prefer coloured egg yolks with golden-orange tones. The pigments in the chicken’s food cause the hue diversity in egg yolks, which ranges from dark orange to virtually white. Some producers employ particular feed additives containing both yellow and red carotenoids from natural and artificial sources to achieve a darker coloured yolk. Carotenoid content of Orange Corn is high & when given in poultry diets carotenoid level in egg yolk increases [3]. The bioavailability of lutein also can be significantly boosted in chicken egg. Higher levels of lutein, a carotenoid, has been linked to a lower risk of a variety of health issues, including age-related maculopathy, cardiovascular disease, Alzheimer’s disease, and certain types of cancer.

Conclusion: Egg is a nutritious food that is inexpensive and can be supplemented with various nutrition via feeding techniques. Designing eggs with health-promoting nutrients would be an intriguing idea. Designer or fortified eggs are not only healthy and delectable, but they also boost consumers’ overall health. Designer eggs necessitate the use of appropriate technology and expertise. Because the cost of manufacturing will be more than the cost of typical table eggs, the producers should conduct market research before venturing the business decisions.

References:

1. World Health Organization, Food and Agriculture Organization of the United Nations. Vitamin and Mineral Requirements in Human Nutrition external link disclaimer. 2004.
2. Navarro-Alarcon M, Cabrera-Vique C. (2008) Selenium in food and the human body: a review. Sci Total Environ.Aug 1;400(1-3):115-41. doi:10.1016/j.scitotenv.2008.06.024. Epub 2008 Jul 26. PMID: 18657851.
3. Elizabeth Doughman (2023) Orange corn could make eggs more nutritious. April 5.WattPoultry.com.
DARK ORANGE YOLK EGGS fortified by non-GMO ‘orange corn’
DARK ORANGE YOLK EGGS fortified by non-GMO ‘orange corn’

Eggs are a controversial food because of the saturated fat content (approximately 3 g/100 g) and cholesterol content (around 200-300 mg/100 g). An egg white contains fewer calories than a whole egg. It is also lower in protein, cholesterol, fat, vitamins, and minerals.

Egg Nutrition Fact
Egg Nutrition Fact
Egg Yolk colour
Egg Yolk colour

The American Egg Board asserts that yolk colour has no bearing on egg quality, flavour, nutritional content, cooking properties, or shell thickness. Eggs of different colours may have somewhat different micronutrient concentrations of vitamins A and lutein, but their macronutrient compositions are the same. In the end, an egg is an egg.

For more details, contact the author at parthapbis2006@yahoo.co.in

Image Source: Author

The allied sectors of Indian agriculture – livestock, poultry and & aquaculture are gradually becoming sectors of buoyant growth and a potential source of better farm incomes. According to the Economic Survey (2022-23), the livestock sector comprising dairy, poultry meat, eggs and fisheries witnessed a Compound Annual Growth Rate (CAGR) of 7.9 per cent during 2014 -15 to 2020-21 and its contribution to total agriculture Gross Value Added (GVA) has increased from 24.3% in 2014-15 to 30.1% in 2020-21.

Ricky Thaper
Ricky Thaper- Treasurer,
Poultry Federation of India

The growth in India poultry industry is being driven by the rising disposable incomes and change in food habits. The shift from the traditional diet, which relied heavily on pulses, to food products such as meat, eggs, and dairy products to meet the protein requirements is significantly aiding the industry growth. The increasing awareness about health and wellness is further driving the demand for a protein-rich diet. Other factors including rising disposable incomes, expansion in urbanisation, and the growth of the distribution channels are giving a boost to the poultry industry.

The expansion in the food services market such as restaurants, fast food joints and food chains, is leading to the rise in consumption of broiler meat and eggs. Both traditional Indian non-vegetarian recipes and fast-food recipes involve the use of broiler meats, as well as eggs, making them a significant part of the cooking. In addition, the growth of the bakery foods market is driving the demand for eggs, an important ingredient in making cakes and other bakery products.

According to the department of Animal Husbandry and Dairying annual report (2022-23), poultry production in India has taken a quantum leap in the last few decades, emerging from conventional farming practices to commercial production systems with state-of-the-art technological interventions. Broiler meat production in the country is estimated at around 5 million tonne (MT) annually. The broiler meat sector is currently witnessing an annual growth of 6–7% according to trade estimates.

According to an official note, the country’s egg production has increased to 126.53 billion in 2021-22. Egg production is currently growing at the rate of 5% per annum.

According to data by the Agricultural and Processed Food Products Development Authority (APEDA), the poultry products exports rose almost by 100% to USD 137 million in 2022-23 from USD 71 million in the previous fiscal.

India has vast resources of livestock and poultry, which play a vital role in improving the socio-economic conditions of rural masses. As per the 20th Livestock Census, 2019, poultry bird population rose by 17% to 851.81 million poultry in the country from 729.21 million as per the 19th Livestock Census, 2012.

According to a report by Expert Market Research (EMR), the Indian poultry market is valued at USD 28.18 billion in 2022. Aided by the increasing popularity of online services and growing online food delivery channels, the market is expected to witness a Compound Annual Growth Rate (CAGR) of 8.1% during 2023-2028 and projected to reach USD 44.97 billion by 2028.

The share of commercial broiler birds in total meat production is around 80-85%. Rest of the 15-20% of the poultry meat production is contributed by backyard poultry. The north-eastern states contribute majorly toward meat production through backyard poultry.

The centre has initiated several programs aimed at providing financial incentives for setting up poultry units mostly to encourage rural youth. There are several state governments schemes also that provide financial assistance for setting up poultry farms. Asian Development Bank had also earlier provided a loan of $ 10 million to leading poultry integrators as part of its Sustaining Poultry Farmer Income and Food Security Project in India.

To sustain the robust growth achieved in the poultry industry, long term supplies of feed ingredients need to be assured.

Sustained supply of quality feed ingredients in the coming years would be key to avoid volatility in the feed prices. Poultry feed mostly comprises maize (corn) and soya meal and feed price is about 60 – 65% of the total cost of production of poultry broilers. Any volatility in the poultry feed prices impact the chicken and eggs prices. India requires to increase maize production by 10 million tonnes (MT) over the next five years amid growing demand for ethanol production and to meet demand from the poultry industry, Agriculture Secretary Manoj Ahuja recently said at the 9th India Maize Summit organised by FICCI. As per the agriculture ministry, maize production in the 2022-23 crop year (July-June) is estimated at 34.6 MT. India’s maize yield is around 3 tonne per hectare against the global average yield of 5.8 tonne per hectare. The agriculture ministry is aiming to promote maize production through developing high yielding varieties.

Another key challenge is that soybean productivity has largely stagnated in the last few years. While oil extracted from soybean is used as cooking oil and soybean meal is a by-product is a critical component.

The feed prices in 2021 touched to Rs.48, 000 PMT because of a spike in soybean meal prices due to domestic supply constraints. In August 2021, as an exception due to domestic supply constraint, the government had allowed import of 1.5 million tons of genetically modified (GM) soybean meal to help the poultry industry tide over higher feed prices. Similar initiatives should be taken by the government to allow GM soybean meal imports at least during non-harvesting or off season in the country. This would ensure stability in prices whenever there is a shortfall in domestic soybean production.

Investment in cold chain value chain for the poultry sector need to be taken up so that wet markets are gradually turned into modern retail stores.

Processing and marketing of poultry range from live bird markets to highly sophisticated, fully automated, adhere to International Standards Organization (ISO) certified facilities and ready-to-eat convenience products is the future. Lack or inadequacy of refrigeration is probably the biggest challenge the poultry industry faces. The government must initiate a special scheme for creating more cold chains in the poultry sector similar to the scheme for ‘Integrated Cold Chain and Value Addition Infrastructure’ being implemented by the Ministry of Food Processing Industries.

There has been a gradual shift in demand from live bird to fresh chilled and frozen poultry product market. Although the wet market continues to dominate the poultry industry, there has been a significant increase in e-commerce with the expansion of home delivery of various poultry meats and processed meat.

More financial incentives for modern transportation vehicles as well as cold storage infrastructure would give a boost to the poultry sector.

Author: Ricky Thaper, Treasurer, Poultry Federation of India


Another Article by author: Emerging Challenges & Opportunities For Sustaining Future Expansion Of Indian Poultry Sector